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Member since September 29, 2011
One avenue that is being used more by businesses on Facebook is the advertising program, Facebook Ads. These are similar to Google Ads in that they highlight your product or service to the relevant audience. This can be from a keyword search on Facebook, or from the information stored on a Facebook user's profile. The cost isn't prohibitive either, and you dictate how much you wish to spend, what cut-off points there are, and any action changes needed throughout the campaign to react to the analytics that Facebook provides. And because users are part of the network and have shared their likes, Facebook Ads can offer an immediate advantage over Google. Because not every single user of the Google search engine is a member of the platform, Google Ads doesn't have the kind of information available to Facebook Ads.
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