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Tim B.

@buttonscreative

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A HEAD OF CREATIVE THINKING

$20 USD / Hour

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Australia (2:46 PM)

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Joined on April 11, 2012

$20 USD / Hour

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There's no shortage of creative thinkers out there. What's a little harder to find are creative thinkers who understand business - what drives consumers to buy, what makes brands compelling, and how small strategic decisions today can have huge ramifications to your bottom line down the road.

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Freelancer Flash Professionals Australia
See all Flash Professionals in Australia

Portfolio

Portfolio

101882
Objective Create a target focused brand that would be represented in web, print and retail stores. The Tool Mates(TM) products must attract consumers to generate income. Also plans may see the brand brought by bigger tool producers or a large DIY chain. Action Create a brand that appeals to the researched target audience. Logo and supporting graphics to form a suite of stationery for professional communications. Brand consistency is continued across the products, website, and other marketing collateral. Outcome Consistent brand & marketing collateral has given this small business a brand presence that is visible by the bigger players and consumers alike. With completion of the Tool Mates(TM) products, website and branding it is generating a tidy profit.

Tool Mates(TM) - Corporate Identity

Objective Create a target focused brand that would be represented in web, print and retail stores. The Tool Mates(TM) products must attract consumers to generate income. Also plans may see the brand brought by bigger tool producers or a large DIY chain. Action Create a brand that appeals to the researched target audience. Logo and supporting graphics to form a suite of stationery for professional communications. Brand consistency is continued across the products, website, and other marketing collateral. Outcome Consistent brand & marketing collateral has given this small business a brand presence that is visible by the bigger players and consumers alike. With completion of the Tool Mates(TM) products, website and branding it is generating a tidy profit.

Tool Mates(TM) - Corporate Identity

Objective Create a target focused brand that would be represented in web, print and retail stores. The Tool Mates(TM) products must attract consumers to generate income. Also plans may see the brand brought by bigger tool producers or a large DIY chain. Action Create a brand that appeals to the researched target audience. Logo and supporting graphics to form a suite of stationery for professional communications. Brand consistency is continued across the products, website, and other marketing collateral. Outcome Consistent brand & marketing collateral has given this small business a brand presence that is visible by the bigger players and consumers alike. With completion of the Tool Mates(TM) products, website and branding it is generating a tidy profit.

Tool Mates(TM) - Corporate Identity

101906
Objective When I began to brew craft beer, my beer had to look as good as it tasted, I wanted people to know it too! Overtime I noticed a lot of beer merchandise online. A great opportunity to drink beer and be creative I thought. And if it can generate money... Action A unique logo and look and feel from the bottle labels, slab box and a beer fridge. Reusable packaging made from recycled materials that are desirable, masculine and practical. Also some fun items to add interest & increase awareness of my beer. Outcome Some people have insisted that I brought the beers from a shop as they look so professional. Some people ask where they can buy t-shirts. Turning up to a party or BBQ with your own branded beer does get a lot of attention. Outcome achieved.

Buttons Brewing Company - Corporate Identity

Objective When I began to brew craft beer, my beer had to look as good as it tasted, I wanted people to know it too! Overtime I noticed a lot of beer merchandise online. A great opportunity to drink beer and be creative I thought. And if it can generate money... Action A unique logo and look and feel from the bottle labels, slab box and a beer fridge. Reusable packaging made from recycled materials that are desirable, masculine and practical. Also some fun items to add interest & increase awareness of my beer. Outcome Some people have insisted that I brought the beers from a shop as they look so professional. Some people ask where they can buy t-shirts. Turning up to a party or BBQ with your own branded beer does get a lot of attention. Outcome achieved.

Buttons Brewing Company - Corporate Identity

Objective When I began to brew craft beer, my beer had to look as good as it tasted, I wanted people to know it too! Overtime I noticed a lot of beer merchandise online. A great opportunity to drink beer and be creative I thought. And if it can generate money... Action A unique logo and look and feel from the bottle labels, slab box and a beer fridge. Reusable packaging made from recycled materials that are desirable, masculine and practical. Also some fun items to add interest & increase awareness of my beer. Outcome Some people have insisted that I brought the beers from a shop as they look so professional. Some people ask where they can buy t-shirts. Turning up to a party or BBQ with your own branded beer does get a lot of attention. Outcome achieved.

Buttons Brewing Company - Corporate Identity

Objective When I began to brew craft beer, my beer had to look as good as it tasted, I wanted people to know it too! Overtime I noticed a lot of beer merchandise online. A great opportunity to drink beer and be creative I thought. And if it can generate money... Action A unique logo and look and feel from the bottle labels, slab box and a beer fridge. Reusable packaging made from recycled materials that are desirable, masculine and practical. Also some fun items to add interest & increase awareness of my beer. Outcome Some people have insisted that I brought the beers from a shop as they look so professional. Some people ask where they can buy t-shirts. Turning up to a party or BBQ with your own branded beer does get a lot of attention. Outcome achieved.

Buttons Brewing Company - Corporate Identity

Objective When I began to brew craft beer, my beer had to look as good as it tasted, I wanted people to know it too! Overtime I noticed a lot of beer merchandise online. A great opportunity to drink beer and be creative I thought. And if it can generate money... Action A unique logo and look and feel from the bottle labels, slab box and a beer fridge. Reusable packaging made from recycled materials that are desirable, masculine and practical. Also some fun items to add interest & increase awareness of my beer. Outcome Some people have insisted that I brought the beers from a shop as they look so professional. Some people ask where they can buy t-shirts. Turning up to a party or BBQ with your own branded beer does get a lot of attention. Outcome achieved.

Buttons Brewing Company - Corporate Identity

101905
Objective Loves Lane Cottages required a brand refresh to lift the profile of the business and generate the image necessary to appeal to the target visitor market. The cottages quality and luxury must be conveyed consistently to all potential visitors. Action Produce a corporate identity that reflects the quality and indulgence of this retreat. All brand touch points including website, email, business cards, brochure and stationery must convey the experience of a get away at Loves Lane Cottages. Outcome The sophisticated new branding is attracting more visitors and the cottages are well booked. Social media strategies are steadily increasing bookings and the future looks very comfortable for both owners and visitors to these cottages.

Love Lane Cottages - Corporate Identity & Branding

Objective Loves Lane Cottages required a brand refresh to lift the profile of the business and generate the image necessary to appeal to the target visitor market. The cottages quality and luxury must be conveyed consistently to all potential visitors. Action Produce a corporate identity that reflects the quality and indulgence of this retreat. All brand touch points including website, email, business cards, brochure and stationery must convey the experience of a get away at Loves Lane Cottages. Outcome The sophisticated new branding is attracting more visitors and the cottages are well booked. Social media strategies are steadily increasing bookings and the future looks very comfortable for both owners and visitors to these cottages.

Love Lane Cottages - Corporate Identity & Branding

101885
Objective Spil software has released spil glass software, a total business management software tailored for the australian glass industry. It must be targeted at decision makers within companies in the australian glass industry. Action To target the australian glass industry a full page ad was placed in the australian glass industry magazine. The copy was written in a soft and informative tone giving a summary of the product's capabilities with visuals. Outcome The clean, sophisticated advert highlights the many positive features and benefits that spil glass software holds over its competitors. With many people calling the 1300 number with enquires this eye catching ad certainly did its job.

Spil Software - Press Advertising

101908
Objective Nintendo marketing uncovered many non-gaming shoppers didn't complete the sale, as they considered themselves insufficiently educated in the products at the time of purchase. Education required to turn shoppers into buyers. Action A central product database with images explaining the hardware, software, accessories and their synergy was created with an easy to use visual interface, that was usable by all. A prototype was created and installed in Myer (Sydney Australia) to great acclaim. Outcome The result was a measurable increase in sales overall with a particular spike around Christmas and when the new products Wii Black and DSXL were launched. A by-product being the reinforcement that the Nintendo Products 'Touch! Generations'.

Nintendo - Interactive Product Library

101882
Objective Create a target focused brand that would be represented in web, print and retail stores. The Tool Mates(TM) products must attract consumers to generate income. Also plans may see the brand brought by bigger tool producers or a large DIY chain. Action Create a brand that appeals to the researched target audience. Logo and supporting graphics to form a suite of stationery for professional communications. Brand consistency is continued across the products, website, and other marketing collateral. Outcome Consistent brand & marketing collateral has given this small business a brand presence that is visible by the bigger players and consumers alike. With completion of the Tool Mates(TM) products, website and branding it is generating a tidy profit.

Tool Mates(TM) - Corporate Identity

Objective Create a target focused brand that would be represented in web, print and retail stores. The Tool Mates(TM) products must attract consumers to generate income. Also plans may see the brand brought by bigger tool producers or a large DIY chain. Action Create a brand that appeals to the researched target audience. Logo and supporting graphics to form a suite of stationery for professional communications. Brand consistency is continued across the products, website, and other marketing collateral. Outcome Consistent brand & marketing collateral has given this small business a brand presence that is visible by the bigger players and consumers alike. With completion of the Tool Mates(TM) products, website and branding it is generating a tidy profit.

Tool Mates(TM) - Corporate Identity

Objective Create a target focused brand that would be represented in web, print and retail stores. The Tool Mates(TM) products must attract consumers to generate income. Also plans may see the brand brought by bigger tool producers or a large DIY chain. Action Create a brand that appeals to the researched target audience. Logo and supporting graphics to form a suite of stationery for professional communications. Brand consistency is continued across the products, website, and other marketing collateral. Outcome Consistent brand & marketing collateral has given this small business a brand presence that is visible by the bigger players and consumers alike. With completion of the Tool Mates(TM) products, website and branding it is generating a tidy profit.

Tool Mates(TM) - Corporate Identity

101906
Objective When I began to brew craft beer, my beer had to look as good as it tasted, I wanted people to know it too! Overtime I noticed a lot of beer merchandise online. A great opportunity to drink beer and be creative I thought. And if it can generate money... Action A unique logo and look and feel from the bottle labels, slab box and a beer fridge. Reusable packaging made from recycled materials that are desirable, masculine and practical. Also some fun items to add interest & increase awareness of my beer. Outcome Some people have insisted that I brought the beers from a shop as they look so professional. Some people ask where they can buy t-shirts. Turning up to a party or BBQ with your own branded beer does get a lot of attention. Outcome achieved.

Buttons Brewing Company - Corporate Identity

Objective When I began to brew craft beer, my beer had to look as good as it tasted, I wanted people to know it too! Overtime I noticed a lot of beer merchandise online. A great opportunity to drink beer and be creative I thought. And if it can generate money... Action A unique logo and look and feel from the bottle labels, slab box and a beer fridge. Reusable packaging made from recycled materials that are desirable, masculine and practical. Also some fun items to add interest & increase awareness of my beer. Outcome Some people have insisted that I brought the beers from a shop as they look so professional. Some people ask where they can buy t-shirts. Turning up to a party or BBQ with your own branded beer does get a lot of attention. Outcome achieved.

Buttons Brewing Company - Corporate Identity

Objective When I began to brew craft beer, my beer had to look as good as it tasted, I wanted people to know it too! Overtime I noticed a lot of beer merchandise online. A great opportunity to drink beer and be creative I thought. And if it can generate money... Action A unique logo and look and feel from the bottle labels, slab box and a beer fridge. Reusable packaging made from recycled materials that are desirable, masculine and practical. Also some fun items to add interest & increase awareness of my beer. Outcome Some people have insisted that I brought the beers from a shop as they look so professional. Some people ask where they can buy t-shirts. Turning up to a party or BBQ with your own branded beer does get a lot of attention. Outcome achieved.

Buttons Brewing Company - Corporate Identity

Objective When I began to brew craft beer, my beer had to look as good as it tasted, I wanted people to know it too! Overtime I noticed a lot of beer merchandise online. A great opportunity to drink beer and be creative I thought. And if it can generate money... Action A unique logo and look and feel from the bottle labels, slab box and a beer fridge. Reusable packaging made from recycled materials that are desirable, masculine and practical. Also some fun items to add interest & increase awareness of my beer. Outcome Some people have insisted that I brought the beers from a shop as they look so professional. Some people ask where they can buy t-shirts. Turning up to a party or BBQ with your own branded beer does get a lot of attention. Outcome achieved.

Buttons Brewing Company - Corporate Identity

Objective When I began to brew craft beer, my beer had to look as good as it tasted, I wanted people to know it too! Overtime I noticed a lot of beer merchandise online. A great opportunity to drink beer and be creative I thought. And if it can generate money... Action A unique logo and look and feel from the bottle labels, slab box and a beer fridge. Reusable packaging made from recycled materials that are desirable, masculine and practical. Also some fun items to add interest & increase awareness of my beer. Outcome Some people have insisted that I brought the beers from a shop as they look so professional. Some people ask where they can buy t-shirts. Turning up to a party or BBQ with your own branded beer does get a lot of attention. Outcome achieved.

Buttons Brewing Company - Corporate Identity

101905
Objective Loves Lane Cottages required a brand refresh to lift the profile of the business and generate the image necessary to appeal to the target visitor market. The cottages quality and luxury must be conveyed consistently to all potential visitors. Action Produce a corporate identity that reflects the quality and indulgence of this retreat. All brand touch points including website, email, business cards, brochure and stationery must convey the experience of a get away at Loves Lane Cottages. Outcome The sophisticated new branding is attracting more visitors and the cottages are well booked. Social media strategies are steadily increasing bookings and the future looks very comfortable for both owners and visitors to these cottages.

Love Lane Cottages - Corporate Identity & Branding

Objective Loves Lane Cottages required a brand refresh to lift the profile of the business and generate the image necessary to appeal to the target visitor market. The cottages quality and luxury must be conveyed consistently to all potential visitors. Action Produce a corporate identity that reflects the quality and indulgence of this retreat. All brand touch points including website, email, business cards, brochure and stationery must convey the experience of a get away at Loves Lane Cottages. Outcome The sophisticated new branding is attracting more visitors and the cottages are well booked. Social media strategies are steadily increasing bookings and the future looks very comfortable for both owners and visitors to these cottages.

Love Lane Cottages - Corporate Identity & Branding

101885
Objective Spil software has released spil glass software, a total business management software tailored for the australian glass industry. It must be targeted at decision makers within companies in the australian glass industry. Action To target the australian glass industry a full page ad was placed in the australian glass industry magazine. The copy was written in a soft and informative tone giving a summary of the product's capabilities with visuals. Outcome The clean, sophisticated advert highlights the many positive features and benefits that spil glass software holds over its competitors. With many people calling the 1300 number with enquires this eye catching ad certainly did its job.

Spil Software - Press Advertising

101908
Objective Nintendo marketing uncovered many non-gaming shoppers didn't complete the sale, as they considered themselves insufficiently educated in the products at the time of purchase. Education required to turn shoppers into buyers. Action A central product database with images explaining the hardware, software, accessories and their synergy was created with an easy to use visual interface, that was usable by all. A prototype was created and installed in Myer (Sydney Australia) to great acclaim. Outcome The result was a measurable increase in sales overall with a particular spike around Christmas and when the new products Wii Black and DSXL were launched. A by-product being the reinforcement that the Nintendo Products 'Touch! Generations'.

Nintendo - Interactive Product Library

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Experience

Senior Graphic Designer

Mar, 2003 - Nov, 2011

•

8 years, 8 months

Active Display Group

Mar, 2003 - Nov, 2011

•

8 years, 8 months

This high pressure job required providing clients with strategic design for POS solutions ensuring their brand consistency and quality was maintained. From conception to installation I was responsible for all aspects of projects. This included communication with all stakeholders regarding artwork production schedules, costs and problem solving. Major clients included Coles Group, Myer, Nintendo & Repco.

Mar, 2003 - Nov, 2011

•

8 years, 8 months

Studio Manager

Sep, 1999 - Mar, 2003

•

3 years, 6 months

R.W. Graphics

Sep, 1999 - Mar, 2003

•

3 years, 6 months

A great position for rolling up the sleeves and getting down to business. The day-to-day running of the design & photography studio consisted of client meetings, production estimates, mentoring staff, design production and scheduling of projects to designers. The bigger picture entailed developing the business towards new media products and services such as web development, multimedia and Ipix photography to sustain the future grow of the company.

Sep, 1999 - Mar, 2003

•

3 years, 6 months

Graphic Designer / Digital Pre-Press

Sep, 1996 - Sep, 1999

•

3 years

Color Solutions

Sep, 1996 - Sep, 1999

•

3 years

This role brought together all my past education and training, being able to design and produce a broad range of advertising material for major international brands in both print and new media. From concept to final output I was hands on every step of the way.

Sep, 1996 - Sep, 1999

•

3 years

Education

Diploma in Web Design

2000 - 2002

•

2 years

2000 - 2002

•

2 years

Diploma in Multimedia Design

1998 - 2000

•

2 years

1998 - 2000

•

2 years

BA Graphic Design

1990 - 1995

•

5 years

1990 - 1995

•

5 years

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