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pasig, united states
It's currently 6:17 PM here
Joined October 4, 2007
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Christopher B.
@cjb3
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pasig, united states
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Content Marketing and Freelance Writer at Your Service!
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Experience
Web Director
Sep 2012 - Present
● Develop and execute online marketing strategy to increase leads and drive profit
● Conceptualize and write content for the blog; provide copywriting services for website
● Build mailing list using e-mail marketing tools for lead generation
● Build social media profiles and maintain online community
● Promote website and other marketing assets to increase brand visibility
● Run link building campaign to optimize target keywords in search engine
Senior Marketing Specialist
Apr 2011 - Apr 2013 (2 years)
● Edit training manuals to be used internally by customer service representatives for educating and
updating product knowledge
● Compile and collate data researched by business analysts to be included on the training manuals
● Apply revisions on site content about the different printing products using custom CMS
● Write blog posts based off Content Marketing Strategy developed prior the beginning of the
quarter
● Create and implement lead generation campaigns to build mailing list and customer base
Web Marketer
Aug 2009 - Apr 2011 (1 year, 8 months)
● Increase traffic and revenue by promoting client sites using “White Hat” SEO techniques
● Perform effective and up-to-date link building strategies
● Coordinate with other team members in updating client sites and increasing their performances
● Use analytics and webmaster tools in interpreting site data over a period of time
● Perform other duties assigned by team leader
Education
AB Philosophy
(4 years)
Publications
The Way of Lira Luis
The Manila Times
A feature article of Arizona-based architect Lira Luis in promotion of her audiobook, "FRANKly Speaking: It's the WRIGHT Way - Looking Outside Insider at FLW's Architecture." Published on the Life and Times section, April 9, 2006.
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