Baseline Report – Creative Industries in Nigeria
A management consulting agency needed a research and a creation of a baseline report representing an overview of the current situation of the creative industry in Nigeria, with a primary focus on Television, Radio, Advertising, Film and TV Production, Music, Art and Culture. We conducted a throughout screening of each creative industry by reviewing the industry landscape, the target audience, industry economics and an industry benchmark with one developed country. A final output was a 100+ pages baseline report – which was a starting point for follow-up interviews with the relevant parties. The sample contains 7 out of 103 pages.
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