Entrepreneur, business person, blogger, Social Media Strategist
Alternativo Networks is a web services company based in Wildomar, California, USA, and with offices in Mexico. We have a fully qualified multifunctional and multicultural team of experts in web services development, including social media consulting, training, and administration. Our team also works on Translation, Copyrighting, and Internet Consulting projects.
We have been in business since 1999 delivering high qulity work for all of our clients. References are available upon request.
Chief officer overview:
Carlos Alberto Bazan-Canabal
Top manager / director specialized in corporate development, business development, sales, and new projects for corporations and small businesses, including startups and entrepreneurship with over 12 years experience on the Yellow Pages, media, Internet and the IT industries. High interpersonal and communication skills that allow me to set professional and personal relations with top directors and personalities. Great expertise in developing on-line and printed products. Excellent strategic planning with great negotiation and leadership skills complement my reputation in the industry. Multicultural profile with personal and professional experience in the North American and Mexican markets. Fluent in Spanish and English (excellent conversation, written, and presentation skills). Experienced copyrighter and linguist with expertise in English and Spanish as well. IT and Internet technology savvy, including knowledge of Internet protocols, languages, databases, and operating systems.
Worldwide Directories, S.A. de C.V.
2007 - Current
I am in charge of developing the business model and business plan for the all new 8 company divisions. Among the materials to be created are: Executive summaries, Strategic plan, Marketing Plan, Sales Plan, Financial plan.
I am in charge of leading a medium sized entreprenurial team of experts in each of their fields: Business Development, Saales, Marketing, IT, Finance, Legal, SMEs, Publishing, etc.
Among my responsibilities are defining corporate structure, strategic planning, validating financial models, conducting off-shore business development negotiations, government lobbying and legal structuring of all the entities, as well as leading litigation in several company pending cases.
In charge of delivering translations through a multinational team of translators, verifying always congruency between language versions, neutral translation, spelling, and grammar.
PANNA Mayorista, S.A. de C.V.
General Manager / Partner
2005 - 2008
PANNA Mayorista, S.A. de C.V. is one of the largest office supplies nationwide wholesale distributor and retailer in Mexico. I developed the business model and plan for the startup and first 5 years of operations. I was in charge of executing the startup, creating a solid supply chain with local and foreign partners, implementing e-commerce and e-invoicing for the company. By Mid 2007 I brought the company into break even. I was in charge of a two new corporate projects: - Developing the business plan for a nationwide retail store franchise model, and adjusting it so that small entrepreneurs can start their own Papelerías PANNA franchise through an SME fund being set up with the Mexican Government through the Secretary of Economy. - Developed the Corporate Governance manual for the company.
Worldwide Directories, S.A. de C.V.
Corporate Development Director / Partner
2002 - 2005
Worldwide Directories is the Holding company of Ideas Interactivas, S.A. de C.V., Yahoo! Páginas Útiles publisher. Yahoo! Páginas Útiles is a printed and on-line phonebook for Mexico. Responsible of the Corporate Development and Strategic Planning divisions. I have lead the redefinition and execution of the business plan for Mexico, and setting up of the Internet division for the company, including the on-line directories marketing and sales. I have also been responsible of the relationship with Yahoo!, and have managed to extend the term of the brand licensing agreement for Mexico and execute the brand licensing agreement for Puerto Rico. Among my international responsibilities were the creation of the business case and strategic plan for the US Hispanic market, Puerto Rico, and Australia. I was in charge of coordinating, along with Lehman Brothers the first round of financing for the company through a private placement in order to secure its domestic and international expansion. I was in charge of the definition of the on-line and off-line products in order to comply with Yahoo!\'s guidelines, quality and usability standards. I created the strategy for a new division within the company: a Search Engine Marketer and On-line advertising / technology consultant for SMEs. I was in charge of developing business relationships with top portals and potential partners in Mexico and coordinating the launch of a small network of content sites aimed at creating momentum for new advertisers. Reporting to the holding\'s President and CEO
Independent business and technology Consultant
2002 - 2003
Built strong relationships with top name clients, among those, the Mexican Government, UNITEC (Mexico City\'s largest private university), and private and public companies (Hyatt, Unefon, Yahoo! Mexico). Under high confidentiality terms, I\'ve supported top name companies and executives in Mexico on Internet security, having aided in terrorism detection and prevention, coordinating with local and international authorities, companies, and entities in Mexico and abroad.
Yahoo! de México, S.A. de C.V.
Enterprise Solutions Director
2001 - 2003
Responsible of the Enterprise Solutions Business Unit. Created and executed the business plan, developed new revenue streams for the company. Launched the sale of Enterprise Portals in Mexico. In charge of the development and implementation of new businesses and the diversifying of revenues. Among my accomplishments were driving negotiations and closing strategic partnerships for Yahoo! with Banco Santander, UNITEC, Consejo de Promoción Turística de México, and Ideas Interactivas. I brought into the company the first brand licensing agreement for Mexico, creating the Yahoo! Páginas Útiles concept, the first non-incumbent independent phonebook in Mexico. Ultimately, with the above deals I took Yahoo! México into breakeven. Reporting to the General Manager
1999 - 2001
Responsible of developing Yahoo! Mexico as a user Internet platform. Launched Yahoo! Mexico as a portal, created and deployed the services around Yahoo! Mexico. Negotiated content licensing agreements and executed those and the distribution agreements. Managed the small production team that created top verticals for the property. Coordinated the different production areas in the company (GUI, Engineering, Surfing, etc.) During my tenure, Yahoo! Mexico won the following awards: iBest 2001 Best search tool (user voting), iBest 2001 Best search tool (academy voting), iBest 2001 Best Online service, 1999 and 2000 Personal Computing Mexico 1st place award as the best portal, and AMIPCI 2002 best horizontal portal. Also, I drove the recovery of Internet domain name in favor of Yahoo! Inc. This case set precedents in Mexico for NIC Mx in the resolution of controversies in domain names. Further along, I also drove the recovery of the Internet domain name Even though I was in charge of product development, I also aided in the startup creation process, taking among other responsibilities managing the legal paperwork for the company, aiding in the definition of the business plan, office lease, team recruiting, and network setup. Reporting to the General Manager
Intehost, S.A. de C.V. (Internet creative firm)
1995 - 1999
Created the business plan and the startup. Developed the business strategy that the company still has as its main revenue model. Created the web hosting business plan that by 2002 made the company one of NIC Mexico\'s top 25 hosts. Made accessible web hosting in Mexico to SOHOs in 1997 by lowering prices and standardizing them with the US hosting industry. Developed vertical tourism and movies portals México Alternativo and Cine Alternativo. México Alternativo was a non for profit web project created to boost awareness of Mexico\'s cities and tourist destinations. It obtained 2 national 1st place awards and 2 honorable mentions on the Mexico en Internet contest organized, among others by the Mexican Government and Oracle Mexico. Cine Alternativo also received two honorable mentions.