Joven's formal training was in visual design, having enrolled in the College of Fine Arts in the prestigious University of the Philippines. Joven pursued a career in animation, stage and production design, graphic works while participating in numerous art exhibition. In 2000, Joven started his corporate career as a graphic designer for Healthway Medical Philippines. Having immersed himself in marketing strategies, Joven eventually was promoted to Marketing Manager in 2011. His creative approach to various situations allowed him to execute product development, customer engagement and communication development in a unique and effective manner.