“A statistical bridge to meet client requirements.”
Vision: To assist our client to understand all facets of the data.
Mission: To accelerate business value for our clients by providing actionable insights
Goal: Strengthening client’s business by empowering them to be responsive to customer needs and the competitive environment.
Pre-launch tests for new products, optimization of the mix for existing products or services.
•Usage and Attitude Studies:
Market analysis, expectations and business needs, understanding purchasing processes.
•Customer Satisfaction Studies:
Satisfaction and loyalty analysis, service quality evaluation.
•Segmentation and Profiling Studies:
Identifying the most profitable customer segment.
•Brand Image Follow-up:
Brand assessment, market position studies, assessment of fame and image.
Estimates of trading area purchase flows.
•Promotion Efficiency and Effectiveness:
Research into lines of communication. and pre-test publicity; post-launch, measuring impact and effectiveness of communication.
•Market Entry Strategies:
Which is the potential market? What are the threats and opportunities? In depth assessment of market opportunities.