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Freelance projects include copywriting, editing, transcription, translation, online marketing, skills training, web search analyst.
ResearcherFeb 2012 - Sep 2012 (7 months)
Conduct research, writing and editing works of information obtained from gazettes, online database resources and reference resources for online reference guide publication.
Senior Manager, New MediaFeb 2011 - Jun 2011 (4 months)
Design, recommend and implement approved strategic social media infrastructure to achieve the agency’s objective of community engagement from proposal to evaluation phase. Formulation of standard procedures for content development, media relations, public feedback, crisis management and daily workflow for WDA’s social media set-up.
Manager - Marketing, Fundraising and Heritage DevelopmentFeb 2005 - Jul 2010 (5 years)
• Head of Marketing and Business Development (Malay Heritage Centre) with additional roles in Community Outreach, Public Relations, Events Management, Recruitment and Coaching, Sponsorship/Fundraising solicitation and Programme Development. • Transformed the Centre into a revenue-generating heritage centre. • Recommended strategies that resulted in cost savings, from a $250,000 annual loss by way of improved heritage programmes. • Positioned the Centre as a popular destination.
Business OwnerJun 2004 - Jan 2005 (7 months)
Responsible for the operations and business aspects of the franchise operating from a mall, Compass Point Mall @Sengkang.
Project Officer, Marketing and CommunicationsJun 2003 - Apr 2004 (10 months)
Public relations officer in-charge of the Electronics and Transport clusters encompassing duties in media advisory and conference events, media relations and crafting news releases.
Assistant Manager, Marketing CommunicationsJan 2002 - Feb 2003 (1 year)
• Execute promotion, publicity and awareness activities and integrated communication tools for visibility to the target markets. • Media representative. • Product positioning of the IT training courses. • Establish rapport with the media. Achievements • Media relations worth $100,000 annually through newspaper editorials (Straits Times, Lianhe Zaobao) and radio segments (Warna 94.2). Website revamp resulting in increased revenue by 70%, from $200,000 to $340,000.
Media Account ManagerJan 1998 - Dec 2001 (3 years)
• Responsible for the overall media business across Peninsular/East Malaysia and Brunei, in the broadcast, print, internet, wireless and mobile industries, with reporting line to Reuters Japan and Reuters London. Other responsibilities include technical and end-user training, copyright and brand protection. Recovered $900,000 bad debt. Netted US$ 1.2 million for the sale of Reuters TV News packages. Successful product launches of Reuters Business Briefing and Reuters Pictures Archive.
Executive Search Consultant (Recruitment)Aug 1994 - Dec 1997 (3 years)
• A member of the pioneer team tasked to set-up the first office in Malaysia. • Conduct executive searches for clients to recruit the best key candidates from middle to senior management roles, aided by assessment tools and techniques. Achievements • Clinched key multinational company, Reuters, as one of the firm’s loyal clients. • Won sales pitch as the single recruitment agency for a new wafer fabrication plant in Kedah. • Secured 30 regular clients within the first month's operation.
Bachelor of Arts (Hons) International Business Management2005 - 2007 (2 years)
Diploma in Public Relations and Mass Communication2003 - 2004 (1 year)
Certificate in Personnel Management1996 - 1997 (1 year)
Certified Master Coach (2008)International Coaching Council
Graduate Applied Coaching Program in behavioural coaching.