I am a seasoned marketing professional with over 6 years of experience in search engine marketing with both agency and in house experience, I worked with a diverse portfolio of clients ranging from small businesses to large companies, B2B environment, consumer products and services. My expertise is helping companies grow through pay per click advertising social media, display, e-mail marketing and other online activities. I am a hard worker, detailed oriented, result driven and I'm looking for a great opportunity where I can utilize my superior online marketing skills to achieve successful results.
I am passionate about online marketing and believe in micro managing the day to day activities in order to acquire the highest ROI for my clients within their budget limits.
I am confident I can contribute to any company's success.
o Developed and executed lead generation and customer acquisition programs through SEM including PPC, Content Marketing, Display & Remarketing, Social, Mobile and other channels to drive key performance metrics.
o Owned revenue growth of online marketing programs to achieve sales, cost per lead, ROI and total channel contribution goals.
o Conducted reporting and analysis on the PPC program performance, including identifying business drivers and opportunities for improvement.
o Implemented robust tes
Online marketing and e-mail specialist
Cyberstamps.com, New York, NY
Sep 2005 - Sep 2010 (5 years)
o PPC campaign management, tracking, planning, set-up, implementation and optimization tasks including but not limited to copy writing and testing, keyword research, reporting and more.
o Blog writing
o Managed and executed the e-mail marketing program
Online Marketing Manager
KontrolFreek, Atlanta, GA
Nov 2009 - Jul 2010 (8 months, 1 day)
o Created, implemented, tracked, analyzed, and optimized PPC campaigns to drive maximum ROI in the paid search channel for a gaming product.
o Provided timely and accurate campaign performance reporting including but not limited to Revenue, Conversion Rate and Return on Ad Spend at the most granular level possible.
o Provided accurate forecasts for Search spending.
o Explored PPC growth opportunities, adjusted programs appropriately and tested and analyzed keywords, copy and landing pages to increase R
Business Administration & Marketing
Walsh College of Accountancy and Business Administration, 2001 - 2005