I believe that an holistic approach is necessary not just for being a communication expert but for every pursuit in life.
I use graphic design not as a discipline itself but as part of a 360º strategy in which I focus in the target by understanding data coming from the analysis of the market, the channels we use to communicate and by finally designing a tailored identity guideline to reach and gain the audience's engagement.
I would be greatly pleased to be part of your next design project as I posses the required skills and experience in this arena. I have many years of experience working as a Graphic Designer and I also have continual experience in Branding over the past few years. I have individual experience in working with Corporate Identity and can work under any work pressure or rigid deadlines. I look forward to being hired by you.
Excelente job. We are more than satisfied with the work done. Sofía tried to understand the project from the beginning, providing many proposals, doing many changes together and she constantly gave us her design professional opinion. Would definitely recommend her and work with her in the future.
Sofia is an amazing designer. She is knowledgeable about Mobile UI/UX and certainly knows what she is doing. She is sincere and delivers amazing work in relatively short period of time. I had a great experience working with her. I will certainly work with her again.
At the beginning of the year i've created Digital Bureau Italia, a web based bureau that collaborates with professionals all around the world in the creation of tailored graphic & web solutions for clients mainly based in Italy. I'm currently getting my Adwords and Analytics certificate as we had to include these services due to the current demand.
Graphic Designer / Product Design
Jun 2009 - Present
During the second year of my university's studies, I've decided to take two courses (silk-printing & bookbinding) as I imagined myself developing a line of notebooks. So I've started my own brand called del Carancho with a small production but being able to participate in Feria Puro Diseño 2011 (the most important design event in Argentina).
You can still see some of the designs and the process in the following link:
Mar 2014 - Dec 2014 (9 months, 1 day)
I was hired for a specific project, an editorial app. Given the brand & guidelines I've developed the app's interface in order to find the best users experience and to create engagement from the publishers and the audience.
Part of the activities I had been asked to perform:
Executing interaction design and visual design as a part of a multi-disciplinary team
Researching interaction design trends
Researching technology trends