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@irodes
Flag of Spain Barcelona, Spain
Member since September, 2012
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irodes

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HI, I'm Ignacio! I'm CEO & Founder at RocketROI, one of the Top-10 Google Adwords distributors in EMEA managing +40MM€ in Google Adwords spending in 2017. Our propietary technology merges deep technical expertise in data mining, business intelligence and digital marketing for dynamic analytical optimization of ROI-oriented advertising campaigns. Fastest growing Google Partner in EMEA (2016) by Google & Deloitte. I'm at freelancer for a better understanding on how this platform work for both sides (employees and employers). I would be glad to be hired by you and make of this experiment a huge sucess for both of us! I've got 14 years of experience managing and optimizing digital business, you will probably not found a better team of Google / Bing accredited professionals around. You can also find me at LinkedIn: Best, Ignacio
$19 USD/hr
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Portfolio

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Experience

Mentor

Apr 2016

Startup Next by Techstars is an intensive five-week program that gives startup teams the tools and mentorship needed to navigate the early stages of building a startup. As a mentor I provide product feedback, pitch coaching, and strategic direction to help my startup team achieve success.

CEO & Founder

Jan 2013

Heading RocketROI (+40) team, business strategy & execution while maintaining the company’s unique culture of quantification and innovation. Rocket ROI merges deep technical expertise in data mining, business intelligence and digital marketing for dynamic analytical optimization of ROI-oriented advertising campaigns. Propietary technology leading Google Adwords / Doubleclick / Bing Ads / Amazon Advertising optimization in So. Europe & Latam.

CMO

Aug 2011 - Nov 2012 (1 year)

As Online Marketing Manager at , I was able to build, develop and manage the online marketing strategy for one of the top online travel agencies over the Spanish market, as well as France, Italy, Germany, Portugal, and Brazil . +10M€/year media budget.

CMO

Aug 2009 - Jul 2011 (1 year)

- Complete rebranding of the company, dealing with agencies, moving from red to blue. - Launch of the new freemium business model, generating daily new users all over the world. - Launch of new user generation sources along daily deal providers (Groupon, Groupalia, Atrapalo, etc.) which temporary became ABA English main net revenue source. - Overall follow up & business plan achievement. - Dealing with stakeholders & reporting directly to the owners committee

Head of Digital Marketing

Sep 2006 - Oct 2007 (1 year)

Coordination, editorial creation and launch of the website (main sales channel) between the outsourced IT consultancy (Varadero Software Co), the creative agency (Contrapunto / BBDO) and senior management. Direct coordination and execution of the to european launch campaign of the brand in online channels, newspapers, radio and TV. Direct negotiation of advertising space in the main channels of traffic acquisition.

Education

Business Administration & Management

2005 - 2011 (6 years)

Business Administration & Management

2011 - 2011 (1 month)

Certifications

Bing Ads Accredited Professional (2016)

Microsoft Bing

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Google AdWords Fundamentals (2017)

Google

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Google Adwords Display Advertising (2016)

Google

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Google Adwords Mobile Advertising (2017)

Google

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Google Adwords Search Advertising (2017)

Google

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Google Adwords Shopping Advertising (2017)

Google

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Google Adwords Video Advertising (2016)

Google

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Certifications

  • Spanish 1
    92%
  • Google Adwords 1
    87%
  • US English Level 1
    80%

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