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Google Official Blog Case Study: RocketROI
RocketROI raises 2MM€
RocketROI: Increasing Customer Conversion Rates by as much a
Startup Next by Techstars is an intensive five-week program that gives startup teams the tools and mentorship needed to navigate the early stages of building a startup. As a mentor I provide product feedback, pitch coaching, and strategic direction to help my startup team achieve success.
CEO & FounderJan 2013
Heading RocketROI (+40) team, business strategy & execution while maintaining the company’s unique culture of quantification and innovation. Rocket ROI merges deep technical expertise in data mining, business intelligence and digital marketing for dynamic analytical optimization of ROI-oriented advertising campaigns. Propietary technology leading Google Adwords / Doubleclick / Bing Ads / Amazon Advertising optimization in So. Europe & Latam.
CMOAug 2011 - Nov 2012 (1 year)
As Online Marketing Manager at , I was able to build, develop and manage the online marketing strategy for one of the top online travel agencies over the Spanish market, as well as France, Italy, Germany, Portugal, and Brazil . +10M€/year media budget.
CMOAug 2009 - Jul 2011 (1 year)
- Complete rebranding of the company, dealing with agencies, moving from red to blue. - Launch of the new freemium business model, generating daily new users all over the world. - Launch of new user generation sources along daily deal providers (Groupon, Groupalia, Atrapalo, etc.) which temporary became ABA English main net revenue source. - Overall follow up & business plan achievement. - Dealing with stakeholders & reporting directly to the owners committee
Head of Digital MarketingSep 2006 - Oct 2007 (1 year)
Coordination, editorial creation and launch of the website (main sales channel) between the outsourced IT consultancy (Varadero Software Co), the creative agency (Contrapunto / BBDO) and senior management. Direct coordination and execution of the to european launch campaign of the brand in online channels, newspapers, radio and TV. Direct negotiation of advertising space in the main channels of traffic acquisition.
Business Administration & Management2005 - 2011 (6 years)
Business Administration & Management2011 - 2011 (1 month)
Bing Ads Accredited Professional (2016)Microsoft Bing
Google AdWords Fundamentals (2017)Google
Google Adwords Display Advertising (2016)Google
Google Adwords Mobile Advertising (2017)Google
Google Adwords Search Advertising (2017)Google
Google Adwords Shopping Advertising (2017)Google
Google Adwords Video Advertising (2016)Google
Google Adwords 187%
US English Level 180%
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