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@jacektpl
Flag of Poland Warsaw, Poland
Member since July 28, 2017
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jacektpl

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I am a seasoned business professional and journalist / copywriter with varied corporate and entrepreneurial experience on constant quest for creative innovation and improvement and sharing know-how. During 23 years I have gained professional experience in: media, FMCG, telecom, high-tech and IT. My professional interests in particular comprise: marketing and management, events, loyalty programs, corporate communication, media and show-business, training, lecturing, business consulting, e-commerce, computer gaming, and new technologies. Privately I am a world traveler, aviation enthusiast, computer gamer, Kindle lover and sports fan (cycling, gym, inline skating, table tennis). Please refer to my public LinkedIn profile if you would like to know more about my professional experience. Freelance, interim and employment offers are more than welcome!
$70 USD/hr
1 review
2.4
  • 100%Jobs Completed
  • 100%On Budget
  • 100%On Time
  • 100%Repeat Hire Rate

Portfolio

Recent Reviews

Experience

Chief Executive Officer - Interim

Apr 2017 - Jul 2017 (3 months)

Responsible for business evaluation and initial planning of innovative start-up project of launching showcase eSports arena and hub in Warsaw, Poland and expanding the concept to other cities and countries, as part of Kinguin’s eSports ecosystem.

Commercial Marketing Manager

May 2015 - Feb 2017 (1 year)

Polish Marketing Site leader, member of Senior Management Team, responsible for execution of commercial marketing programs for Polish Business Unit, spokesperson.

Channel Marketing Manager

Jun 2008 - Apr 2015 (6 years)

Marketing lead of Polish Dell PartnerDirect reseller program: Channel marketing strategy and programs'​ execution; ATL and BTL communication, events (plannning, execution and hosting); Channel on-line business enablement, demand and lead generation activities; budgeting and compliance (pre-audit) checking: Dell-owned and third-party funds; Market Development and Co-Marketing Funds; Marketing communication; Internal and external training; Public Relations.

Online / MarCom Manager

Nov 2007 - May 2008 (6 months)

Planning, coordination and expansion of Dell e-business activities in Poland.

Consultant, Corporate Information Management

Jun 2006 - Jan 2007 (7 months)

Direct support of Customer Website (content management system) international project. - defining complete set of best practices (including web KPI reporting concept) to be used internationally - coordinating development of the new CMS system - training and supporting regional users

Information Management Coordinator

May 2006 - Oct 2007 (1 year)

Team Leader responsible for MAKRO's commercial Customer- and marketing-related business processes along with supporting IT systems. - designing and improving business processes - supporting business users and gathering their change requests - coordinating release management and upgrade installations of: -> Customer Contact Center, Customer File Management, Customer Claims and Customer Bonus -> Advertising Production System -> Metro Merchandise System -> Internet and Intranet websites

Information Management Specialist / Project Manager

Apr 2004 - Apr 2006 (2 years)

- project coordinator of Metro Merchandise System (MMS) implementation at MAKRO (Head Office) - project manager of implementation of Customer Contact Center at MAKRO (complete CCC set up in 8 months – including infrastructure, business processes and training, hardware and software solutions with customized programming, application localization, data migration and interfacing) - project manager of MAKRO Head Office migration to Windows XP and Office XP suite

Independent Consultant - project "Organization Management System" at AVON Cosmetics Polska

Oct 2002 - Apr 2004 (1 year)

The largest (at that time) European complete Microsoft Navision Axapta 2.5 (ERP-class system) installation. - gathering and analysis of sales organization management requirements - comprehensive mapping and redefinition of business processes - compiling programming specifications - supervising programming and testing processes - defining and creating Sales Department's (3'000 people) work-tool – so-called “brochure report” - end-users training

Independent Consultant - project "Communication Improvement in AVON"

Oct 2001 - Jul 2002 (9 months)

- analyzing and mapping business processes - re-engineering process of company communication with 600'000 Customers - creating an idea of a periodic publication for AVON field sales force

Sales & Marketing & Legal

Dec 1999 - Dec 2003 (4 years)

New start-up company, co-founder. - creating Internet project “[login to view URL]” – low-cost “double opt-in” consumer database building, MLM, direct advertising - negotiating contract and obtaining status of exclusive distribution and technical support office of British company Dataflex Design Communications Ltd. (global turnover of 45 mln GBP; main business: call-routers and VoIP) – B2B sales to Telecoms and ISPs - setting up Advertising and Promotions Bureau of “Stolica” Television

Media and Marketing Director

Jun 1998 - Jan 2000 (1 year)

Co-responsible for WPI’s expansion onto new CEE markets, supervising new operations in Macedonia and Ukraine (advertising planning and on-site negotiations with local partners, marketing and sales strategies).

Editor-in-chief: direct-mail catalog

Oct 1997 - Jan 2000 (2 years)

Bi-weekly circulation up to 60’000 copies and annual turnover of approximately $3’000’000. - co-supervising supplier selection and contract negotiations - preparing text copy and publication layouts and supervising printing process

Media Director

Mar 1997 - May 1998 (1 year)

Responsible for WPI Poland’s advertising and promotional activities. - managing media budgets of up to $10’000’000 per annum - executed successful project with RTL7 - 50% viewership increase - trained three people to micro-manage the advertising - achieved almost 200% Return-on-Investment (ROI)

Media Manager

Jun 1996 - Feb 1997 (8 months)

Micro-management of print and TV advertising, budgets up to $2’400’000 annually.

Media Manager's Assistant

Mar 1996 - May 1996 (2 months)

Assisting in planning, preparation, execution and following analysis of targeted advertising campaigns.

Independent Editor of "SM Komputer" insert

Mar 1995 - Jul 1996 (1 year)

- creating and executing concept of a bi-weekly computer insert project - supervising content authors as well as preparing printing layouts

Journalist, Economic Department

Aug 1994 - Feb 1996 (1 year)

Responsible for daily economical news reporting. - authored well-marked series “Stock market without secrets” - in 1994 prevented the newspaper from not being published due to technical problems

Education

Master's

1998 - 2003 (5 years)

Certifications

  • US English Level 1
    92%

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