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(1 review)

Jane M.

@janemckaycomms

5.0

3.9

100%

Copywriter | Graphic Designer | Website Developer

$75 USD / Hour

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Australia (2:31 PM)

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Joined on March 1, 2012

$75 USD / Hour

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I am a graphic designer, copywriter and website designer based in Australia and have run my own marketing company since 2009. With 10+ years in the industry, a masters in media and communications and a love for what I do, I am an efficient and skilled freelancer who enjoys taking on a range of projects including writing, proofreading, graphic design and website design and development. I write for humans and Google and integrate design as well as SEO copywriting into all-in-one website design and development projects. Why do I do what I do? Short answer: because I love words. Long answer: because not everybody else does. Not everyone has the creativity, the passion and the dogged commitment to perpetuating the precise use of the English language as I do and I don't expect them to, that's what I'm here for! I have experience not only in graphic design, PR and media relations, events and promotions too.

Verifications

On time

100%

On budget

100%

Accept rate

86%

See all Copywriters in Australia

Portfolio

My client wanted a website designed and developed for a range of upcoming experiential retreats she is running across the world.

I also devised am over-arching marketing strategy that incorporated branding, website design and social media.

The client wanted the site to reflect the immersive, relaxing experience that her clients will feel when on retreat.

Single page, parallax sites can be very heavy on loading time. We tweaked every image on the site for its specific purpose to ensure that this beautiful image-laden site not only looks amazing but loads quickly too.
Jane McKay Communications completed a range of tasks that were necessary for the project to be the beautiful (and SEO-friendly) site it is today including:
- Overarching marketing strategy
- Branding
- Design
- Photo editing
- Search engine optimisation readiness of all images and text
- Parallax
- Single page site
- Multiple calls-to-action
- Experiential/immersive
- Concurrent social media campaign

Branding + web design & development

Website design for a large landscape design company based in Australia. As aesthetics are so important in landscape design, the client wanted to have big images throughout the site.The team at Cameron Outdoor had built a website themselves but were unhappy with the finish and wanted a website design that showcased their projects with a huge range of photos and professional copywriting while incorporating SEO and a responsive design. While a portfolio website design and development are reasonably straightforward, there is a large amount of behind-the-scenes preparation from a creative and technical point of view that needs to take place prior to the project being ready to launch. Jane McKay Communications completed a range of tasks that were necessary for the project to be the beautiful (and SEO-friendly) site it is today including:
- Design
- Development of the structure to be in line with the client’s vision
- Photo editing
- Copywriting
- SEO

Cameron Outdoor website design, build and copywriting

This is a low-res version of a simple print advert I created for a local architect for placement in a design magazine. I completed the entire project including brief, copy and design through to liaising with the magazine to get it print-ready.

SLAP Architects

85367

Corporate media release

85366

Light-hearted media release for local not-for-profit

ZCG Scalar - Company Profile

Branding + web design & development

Cameron Outdoor website design, build and copywriting

SLAP Architects

85367

Corporate media release

85366

Light-hearted media release for local not-for-profit

ZCG Scalar - Company Profile

5.0 · 1 Review

1 Review

Create text for flyer

Awesome job. Quick turn around and perfect communications.

Copywriting

Sales

Director

Jun, 2009 - Present

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17 years, 1 month

Jane McKay Communications

Jun, 2009 - Present

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17 years, 1 month

I am an Australian-based freelancer with 10+ years in the marketing industry and a masters in media and communications as well as formal qualifications in copywriting. I love to write, design and develop websites. A creative soul with a strong geek side, I combine my love of wordsmithing with an interest in all things design- and tech-related. The perfect combination of skills for my career in creative marketing.

Jun, 2009 - Present

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17 years, 1 month

Marketing & Communications Manager

Jan, 2010 - Aug, 2013

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3 years, 7 months

Workways Australia

Jan, 2010 - Aug, 2013

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3 years, 7 months

My role involves: Workways Australia is a not-for-profit community services organisation that delivers employment services to employers and job seekers through the Australian Government's Job Services Australia Program. Founded 23 years ago, the organisation provides free employment, youth and indigenous services across eastern Victoria and southern NSW. My role involves: o Communications strategy o Advertising o PR o Media liaison o Events o Promotions o Collateral design and production

Jan, 2010 - Aug, 2013

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3 years, 7 months

Promotions Assistant (Consumer)

Jun, 2007 - May, 2009

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1 year, 11 months

Tupperware Australia / New Zealand

Jun, 2007 - May, 2009

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1 year, 11 months

This role involved the management of all Promotional communications with the Consumer as well as coordinating all aspects of the Promotional release within the organisation. This included scriptwriting and producing a bi-monthly DVD for Distributors, producing a monthly newsletter for the Salesforce of 10,000+, creating the brief and editing the monthly Promotional brochure for the Consumer as well as assisting the Promotions Manager to produce and enter the monthly Promotional costs.

Jun, 2007 - May, 2009

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1 year, 11 months

University of Ballarat

2010 - 2010

Adv. Dip. Management

2010 - 2010

Monash University

2002 - 2004

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2 years

MA (Media and Communications

2002 - 2004

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2 years

Monash University

1998 - 2001

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3 years

Bachelor of Art (Social Science

1998 - 2001

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3 years

Strategic Communications and Marketing

2012

NESA

2012

Copywriting - Writing for Profit

2002

Institute of Copywriters

2002

Practical Public Relations

2003

Monash University

2003

Various

2010

oLocal enthusiasm creates success (Lakes Post, 22/12/2010) oWorkways' making real difference for Poverty (Benalla Ensign 17/11/10) oAHRI Launch a Success (Bairnsdale Advertiser 29/11/2010) oWorkways pays it forward (Bairnsdale Advertiser 11/10/2010) o Five star rating for Workways (East Gippsland News, 15/09/2010) o Empowering People to Employment (Enterprise Business Review, September 2010) o A Second Chance.... (Enterprise Business Review, September 2010) o Off the track in Pambula (Merim

Various

2011

oSupport continues for East Gippsland Marketing (East Gippsland News, 07/12/2011) oWorkways graduates (Bairnsdale Advertiser, 12/12/2011) o'Field of dreams' almost a reality (Bairnsdale Advertiser, 24/10/2011). o New breed of cleaners (Latrobe Valley Express, 06/09/2011) oIn aid of the homeless (The Traralgon Journal, 11/8/2011) oWorking to help homeless (The Border Mail, 12/8/2011) oDamian wins national scholarship (Cooma-Monaro Express, 11/07/2011) oDon't forget to

Various

2012

oEast Gippsland mentoring continuing with Youthways (Bairnsdale Advertiser, 05/03/2012) oDuathlon team training hard (East Gippsland News, 08/02/2012) oCorporate tri for everyone (Bairnsdale Advertiser, 17/02/2012) oCorporate Triathlon entries fulling fast (Bairnsdale Advertiser, 16/01/2012)

Freelancer Orientation

UK English