+ Creative Graphic Designer with 14 years of extensive experience in developing innovative designs, while keeping conceptualization in mind. Enjoys collaborative environments and excels in a deadline-driven atmosphere. You got a problem? I want to solve it! Check out my design process below: + Discuss/Define Start out with the basics. Discuss the project as a whole, such as the medium, budget, target audience, etc. What is the end goal or what problem needs solving? + Research/Brainstorm From outlining competitors, analyzing the target audience, understanding the specific industry of the client to color theory. All of these aspects inspire strategic outline to start the creative process in the right direction. + Conceptualization/Design Let’s create! This step is where all the ideas and research come to life. Creating options lets the client know there are multiple ideas and directions on the table to choose from. + Present Presenting the concepts to the client in a strategic way is vital to them understanding the overall design from picking certain colors to typographic hierarchy. If the client understands why you designed it a certain way they can make a more educated decision on the final outcome. + Client Feedback/Development Client feedback helps develop the designs to completion. Feedback tackles issues with the design and gets the project ready for final completion ironing out the details along the way. + Deliver/Implementation I strive to give my clients a full package of deliverables. From delivering brand guides to help direct the client in the right direction for successful implementation to making sure clients have the deliverables in the right medium to fit the need.