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@johnkallerup
Member since January, 2014
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johnkallerup

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I have great skills in the areas of Advertising, Branding, Digital Marketing and the many services under the Digital Umbrella due to my experience working as a corporate and agency marketer for the past 15 years. Among my top skills are: • Digital Marketing • Video / Interactive Video • Inbound Marketing • Social Media Marketing • Google Adwords and Analytics • Branding and Design • Brand Journalism / Copywriting • Online/Social Listening • HTML Email Marketing • Creative Idea Generation • Website Strategy and Development • Content Marketing with Strong CTA’s • Media Trained for PR • Successful B2B Sales Experience I have been blessed with common sense and, due to my sales background, an intrinsic ability to view marketing through the eyes of the consumer. This enables me to consistently identify marketing solutions that deliver results which usually exceed objectives. I pride myself on being on the cutting edge of marketing, striving to be exceptional, different and bold! You MUST take risks to rise above the noise! I hope to given an opportunity to exceed your expectations!
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Portfolio

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Experience

Director of Social Media Marketing

Aug 2011 - Aug 2012 (1 year)

Worked to improve marketing results for foodservice manufacturers by extending reach and engaging with 120,000+ owner/operator decision makers – controlling over 400,000 units.

Founding Partner | Director of Marketing | Advocate for Operators & Chefs

Jul 2010

is a foodservice promotions aggregator site. I work with foodservice manufacturers to integrate rebate / promotional programs with Social Media - obtaining outstanding results by driving traffic back to offers. I help chefs and operators:

Social Media Director and Creative Consultant

Jun 2009

Working with foodservice manufacturers, I drive social media initiatives from strategy to implementation. Focusing primarily on content marketing, I am also a brand journalist and brand advocate, who interfaces often with chef's & operators. Foodservice marketing is a different animal, and one I understand well having done it as long as I have.

Owner | Chief Marketing Officer | Freelance Marketer

Jun 2009

Driven by a passion for marketing, I deliver profitable solutions to drive sales, attract and maintain customers and build a solid corporate brand and reputation. Right Brain Marketing provides clients with a full suite of integrated digital and traditional marketing services while articulating and communicating the competitive advantages and the essence of the brand. The result is a fresh approach that presents a distinct brand in a marketplace that is often cluttered with hard-to-differentiate businesses.

Director of Marketing

Feb 2003 - Aug 2010 (7 years)

Lead marketing efforts in the areas of branding, positioning, social media marketing, digital marketing, advertising, public relations and direct sales. Create customer loyalty to ensure repeat customers. Work extensively in driving sales to closure and account management.

Marketing Manager, eBusiness Consulting

Aug 2000 - Dec 2002 (2 years)

Market WorldCom's eBusiness Solutions to Major Accounts in Twin Cities. I positioned WorldCom as vendor of choice by delivering value proposition via marketing with sales team.

Education

Marketing

1996 - 2000 (4 years)

Certifications

Internet Marketing (2012)

St. Thomas University

Practical education that set the stage for successful Internet/Digital/Inbound/Social Marketing

Publications

Foodservice Radio

15 minute interview

Plate

A number of ads have run in this magazine

Foodservice Director

A number of print ads have run here

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