With Google Analytics we can track visitors from all referrers, including search engines, display advertising, pay-per-click networks, email marketing and even digital collateral such as links within PDF documents. There are MANY more areas that Analytics will help us gain clarity. Integrated with AdWords, users can optimize online campaigns by tracking landing page quality and conversions. Goals might include sales, lead generation, viewing a specific page, or downloading a particular file. These can also be monetized. By using GA, we can determine which ads are performing, and which are not, providing the information to optimize or cull campaigns.
I have great skills in the areas of Advertising, Branding, Digital Marketing and the many services under the Digital Umbrella due to my experience working as a corporate and agency marketer for the past 15 years. Among my top skills are: • Digital Marketing • Video / Interactive Video • Inbound Marketing • Social Media Marketing • Google Adwords and Analytics • Branding and Design • Brand Journalism / Copywriting • Online/Social Listening • HTML Email Marketing • Creative Idea Generation • Website Strategy and Development • Content Marketing with Strong CTA’s • Media Trained for PR • Successful B2B Sales Experience I have been blessed with common sense and, due to my sales background, an intrinsic ability to view marketing through the eyes of the consumer. This enables me to consistently identify marketing solutions that deliver results which usually exceed objectives. I pride myself on being on the cutting edge of marketing, striving to be exceptional, different and bold! You MUST take risks to rise above the noise! I hope to given an opportunity to exceed your expectations!