Social Media Marketing

by johnkallerup
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Social media listening/monitoring, is the process of identifying and assessing what is being said about a company, product or brand on the Internet. Conversations on the Internet produce massive amounts of unstructured data. Depending on the goal, the right tool might be a series of free Google Alerts or an expensive software suite that includes analysis and full integration with legacy CRM applications. Social media listening is quickly becoming an important customer intelligence tool. There are several ways to use social media to gain insight, including monitoring online customer support forums, using software tools to gather comments from social outlets such as Facebook and Twitter and encouraging customers to suggest new product features and vote on their favorites. Social media monitoring tools can mine text for specific keywords on social networking websites and blogs and in discussion forums and other social media.

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About Me

I have great skills in the areas of Advertising, Branding, Digital Marketing and the many services under the Digital Umbrella due to my experience working as a corporate and agency marketer for the past 15 years. Among my top skills are: • Digital Marketing • Video / Interactive Video • Inbound Marketing • Social Media Marketing • Google Adwords and Analytics • Branding and Design • Brand Journalism / Copywriting • Online/Social Listening • HTML Email Marketing • Creative Idea Generation • Website Strategy and Development • Content Marketing with Strong CTA’s • Media Trained for PR • Successful B2B Sales Experience I have been blessed with common sense and, due to my sales background, an intrinsic ability to view marketing through the eyes of the consumer. This enables me to consistently identify marketing solutions that deliver results which usually exceed objectives. I pride myself on being on the cutting edge of marketing, striving to be exceptional, different and bold! You MUST take risks to rise above the noise! I hope to given an opportunity to exceed your expectations!

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