Well accomplished marketing professional with 6 year's experience as entrepreneur. Having worked as business development for 5 years , I expediencies in all aspects of the marketing mix from point of sale, advertising, direct mail, and web design through to PR, direct mail, advertorials and even lorry branding!
I worked for a small B2b Company's company in the industrial sector and loyalty service and this gave her much more of an opportunity to find creative ways to maximize low budgets and realize the potential of PR, reciprocal deals and email marketing to mention a few. In early 2009, I decided to take over my marketing experience and offer her services to other local companies and SMEs.
Unlike a consultant who offers advice or guidance, I am able to provide a hands-on service and the flexibility for 'task specific' help. What's more clients only pay for marketing when they need it and don't have to hire a new employee or an agency.
Responsible for entire video, multi media, direct mail and Collaboration program for 25 products, including University and substantial seminar schedule.
Created the first marketing production tracking and response analysis system for the organization, which is still in use today, including a mandatory key-code-based sales entry program for the sales department.
Initiated business development programs with other cooperative membership organizations for mutual gain.
Project leader for Strategic Development
Corporate Manager Loyalty Marketing (Freelancer)
Orange Smart Shop
Sep 2010 - Feb 2012 (1 year, 5 months)
Support departmentâ€™s strategic objectives by owning the loyalty and retention initiatives for the consumer segment.
Implement global loyalty and retention propositions for consumers by liaising with CRM system.
Design, implement and oversee customer lifetime interaction management, loyalty and retention plans.
Design programs, tools and procedures to proactively and reactively secure the revenue of the customers in the loyalty segment.
Assuming primary responsibility for loyalty and rete
Business Development Manager (Freelancer)
The Brand Magazine
Sep 2009 - Mar 2011 (1 year, 6 months)
Responsible for the entire television, multi media, direct mail and advertising program for 200+ seminars, Trade station trading system, and up-sell products.
Launched staff development plans and increased visual and operational standards.
Reorganized two program layouts that resulted to a new administrative approach in reporting.
Provided exceptional customer service, daily contact, and tenacious follow-up.