Profile image of jscaggs
Member since December 29, 2009
1 Recommendations


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I have 9 years of digital marketing experience with a focus on paid search, ecommerce, lead gen, and analytics. I've spent the past 3 years at the Director level in ecommerce and lead-gen with P&L responsibility of 7 & 8 figure paid search budgets. I am a player/coach who lives knee deep in data to find strategic ways to scale up revenue and profit in paid search channels.
$60 USD/hr
3 reviews
  • 33%Jobs Completed
  • 100%On Budget
  • 100%On Time
  • N/ARepeat Hire Rate


Recent Reviews


Director of Marketing

Jul 2012 - Mar 2013 (8 months)

• Managed strategy and execution on paid search and paid social across Google, Bing, YouTube, Facebook, & Twitter. • Project managed design & development teams with Basecamp to meet marketing objectives. • Performed qualitative & quantitative analysis based on custom segments. • Developed content strategy and managed freelance team to drive over 20k organic monthly visits to new site blogs. • Google Web analytics custom setup and KPI reporting established. • Perform SQL based query strings for mar


Business Management

2005 - 2007 (2 years)


Google Adwords (2013)

Google Analytics (2013)


5 Bing PPC Optimization Tips for the Holidays(Link)

November 13, 2012 As an eCommerce retailer headed into the 2012 holiday season be prepared for some added work in the paid search department as competition for market share heats up. It’s easy to overlook Bing when most of your time is spent managing Google. Here are 5 quick action items for eCommerce retailers to optimize Bing paid search accounts for the holidays.

Author Rank: Google Panda on Steroids?(Link)

October 11, 2012 On the heels of the Google Panda update, Google AuthorRank continues the assault on low-quality “thin-content” sites. It’s time to pay attention to AuthorRank and what it means for the future of SEO

Improve your rankings using SEOMoz Toolbar and Google Analytics to find 301 Redirect Opportunities(Link)

August 2, 2012 An overview of how to uncover page authority dilution issues and boost rankings with 301 redirects

Improving AdWords ROI by Segmenting Search Partner Network Traffic(Link)

August 6, 2012 How to improve Adwords ROI by segmenting Search Partner traffic.

Harvesting Keywords and Scaling Up with Broad Modified Campaigns and Exact Match Negatives(Link)

July 7, 2012 Advanced Google Adwords Optimization Strategies

5 Ways to Beat Your Competition with Killer PPC Ad Copy

Have you ever wondered how some PPC marketers write ad copy that consistently performs better than yours? For a long time, I did ­– until I decided to learn how to beat my competitors. After reading countless blog posts and running all kinds of A/B tests, I’ve learned what works in the world of PPC ad copywriting (and what doesn’t). I’ve figured out how to get more conversions from my ad copy and how to do it at scale. Now I want to help you do the same. Here are five ways to improve your PPC ad co


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  • Google Adwords 1


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