I consider both SEO and PPC to be simple in nature but very iterative. I am a firm believer that if me and my team and deliver a result first versus a promise, that sets up both companies for real success. Ultimately, the better job I do at distilling the requirements needed to rank on Google, the more in line I am with my clients. For that reason, I explain exactly what's needed to rank on Google (on-page SEO, technical SEO, link building, content), our process for how we achieve results, and candidly what we expect to do for our client. For PPC, it's a little easier but still requires oversight and precise execution. We also focus on Amazon Consulting for those companies in the ecommerce space. View my portfolio experience and you'll see what results I can achieve, rather than just my "promises." Invite me to your job to discuss working with me if you're serious about someone who uses REAL marketing for SEO and PPC and someone who has proof.