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Katie R.

@katesi4

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Creative Director. Collaborative Companion.

$60 USD / Hour

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United States (12:13 AM)

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Joined on August 23, 2016

$60 USD / Hour

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"The shortest distance between a human being and the truth is a story." ~Anthony De Mello At the heart of every business challenge is a human challenge. I have ventured out as an Independent in order to connect more closely with my clients and their customers through empathy, shared knowledge, and empowerment. I'm not just an advocate of the user, but a champion for my clients and the stories they need to tell. The less barriers there are, the better we can engage with one another as humans who solve real human problems. I have 15 years of print and digital experience in large corporations, small businesses, and agencies. Whether you need UX or UI design, branding, responsive web design, marketing collateral, or simply some extra support once and awhile, I help you craft your better space. Let’s improve the experience you provide to your customers.

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Portfolio

Portfolio

2923084
Challenge: After a recent website overhaul, the team at Inpro discovered that their customers and sales reps weren’t exactly stoked about the new product page experience. Key calls-to-action (in icon form) got lost on the page, the product’s pop-up selector tool was clunky and unintuitive, and the overall product information design needed help. Solution: The team delivered all customer and sales feedback to me, and together we brainstormed. Using Axure, I mocked up a dynamic prototype so the team could get a real feel for the entire product selector tool experience. Then, using their current style guide, I gave the UI a bit of a makeover: vague icons switched to big buttons, while vague buttons switched to standard blue links. I also redistributed content based on hierarchy determined by user need. The end result was a lot easier to digest and navigate, especially on smaller devices.

Inpro UX UI Improvement

2923078
Challenge: In addition to moving to a new eCommerce, responsive design platform, Rogan’s Shoes requested a brand refresh. Caveat: the website design had to be completed in a few weeks. Solution: No time for a full-blown brand explore, I went with my gut after meeting the client: a casual group of guys with a bunch of Midwest charm. They sell shoes. Shoe shopping is fun. Their website needed more of that. Canvas texture, illustrative elements, and Oswald as my typeface gave the website an upbeat, family-friendly vibe. Plus, their website was finally mobile!

Rogan's Shoes Responsive Website

2923075
Challenge: Not particularly satisfied with their website design at the time, New Resources Consulting asked for some ideas. So I swooped in and mocked up a quick homepage to get our proverbial vendor foot in the door. They opened up, but wanted so much more than a pretty face. They needed major content control. Solution: Content management strategy to the rescue! The NRC project lead and I partnered up to get this done right. I created a modular content system to keep the front-end design visually consistent and the back-end admin easy to maintain. With the UX locked down, the refreshed branding in place, and the development solidified, at launch I provided NRC with a detailed user guide to make future content updates a breeze.

New Resources Consulting Responsive Website

2923070
Over the past six years, Fading Nostalgia has been many things for me and my business partner, Chris Robleski. It primarily serves as a place to share photos and stories about the nostalgic America in which our parents and grandparents were raised. It inspires us to create, to write, to capture, and to enlighten others about a world that is fading fast. Over the past five years, the branding of Fading Nostalgia has morphed to better serve our focus. Currently, that focus is our night photography endeavor: to exude a more modern brand approach would help our nostalgic places and stories take center stage. The challenge, however, was that we didn't want to completely lose the retro flair and playfulness we'd generated over the past few years. The following are several examples of that progression.

Fading Nostalgia Design

Over the past six years, Fading Nostalgia has been many things for me and my business partner, Chris Robleski. It primarily serves as a place to share photos and stories about the nostalgic America in which our parents and grandparents were raised. It inspires us to create, to write, to capture, and to enlighten others about a world that is fading fast. Over the past five years, the branding of Fading Nostalgia has morphed to better serve our focus. Currently, that focus is our night photography endeavor: to exude a more modern brand approach would help our nostalgic places and stories take center stage. The challenge, however, was that we didn't want to completely lose the retro flair and playfulness we'd generated over the past few years. The following are several examples of that progression.

Fading Nostalgia Design

Over the past six years, Fading Nostalgia has been many things for me and my business partner, Chris Robleski. It primarily serves as a place to share photos and stories about the nostalgic America in which our parents and grandparents were raised. It inspires us to create, to write, to capture, and to enlighten others about a world that is fading fast. Over the past five years, the branding of Fading Nostalgia has morphed to better serve our focus. Currently, that focus is our night photography endeavor: to exude a more modern brand approach would help our nostalgic places and stories take center stage. The challenge, however, was that we didn't want to completely lose the retro flair and playfulness we'd generated over the past few years. The following are several examples of that progression.

Fading Nostalgia Design

Over the past six years, Fading Nostalgia has been many things for me and my business partner, Chris Robleski. It primarily serves as a place to share photos and stories about the nostalgic America in which our parents and grandparents were raised. It inspires us to create, to write, to capture, and to enlighten others about a world that is fading fast. Over the past five years, the branding of Fading Nostalgia has morphed to better serve our focus. Currently, that focus is our night photography endeavor: to exude a more modern brand approach would help our nostalgic places and stories take center stage. The challenge, however, was that we didn't want to completely lose the retro flair and playfulness we'd generated over the past few years. The following are several examples of that progression.

Fading Nostalgia Design

Over the past six years, Fading Nostalgia has been many things for me and my business partner, Chris Robleski. It primarily serves as a place to share photos and stories about the nostalgic America in which our parents and grandparents were raised. It inspires us to create, to write, to capture, and to enlighten others about a world that is fading fast. Over the past five years, the branding of Fading Nostalgia has morphed to better serve our focus. Currently, that focus is our night photography endeavor: to exude a more modern brand approach would help our nostalgic places and stories take center stage. The challenge, however, was that we didn't want to completely lose the retro flair and playfulness we'd generated over the past few years. The following are several examples of that progression.

Fading Nostalgia Design

Over the past six years, Fading Nostalgia has been many things for me and my business partner, Chris Robleski. It primarily serves as a place to share photos and stories about the nostalgic America in which our parents and grandparents were raised. It inspires us to create, to write, to capture, and to enlighten others about a world that is fading fast. Over the past five years, the branding of Fading Nostalgia has morphed to better serve our focus. Currently, that focus is our night photography endeavor: to exude a more modern brand approach would help our nostalgic places and stories take center stage. The challenge, however, was that we didn't want to completely lose the retro flair and playfulness we'd generated over the past few years. The following are several examples of that progression.

Fading Nostalgia Design

Over the past six years, Fading Nostalgia has been many things for me and my business partner, Chris Robleski. It primarily serves as a place to share photos and stories about the nostalgic America in which our parents and grandparents were raised. It inspires us to create, to write, to capture, and to enlighten others about a world that is fading fast. Over the past five years, the branding of Fading Nostalgia has morphed to better serve our focus. Currently, that focus is our night photography endeavor: to exude a more modern brand approach would help our nostalgic places and stories take center stage. The challenge, however, was that we didn't want to completely lose the retro flair and playfulness we'd generated over the past few years. The following are several examples of that progression.

Fading Nostalgia Design

2923052
Transition Zeon Solutions from just a ho-hum logo to an entire branded extravaganza. Goals for the re-brand initiative: 1. Improve company focus and alignment: Management and employees will finally understand what Zeon really stands for and where its priorities lie. 2. Spark a competitive advantage: Zeon will become more relevant in the marketplace and any negatives associated with an outdated brand will be eliminated. Instant credibility boost! 3. Build cultural confidence: Everyone will feel more confident in their future. They will know how to talk about Zeon and stop apologizing for a creaky old website and brand identity. 4. Create a foundation that can thrive and mature over time: No more redos — only refreshes as the company grows.

Zeon Solutions Brand/Website

Transition Zeon Solutions from just a ho-hum logo to an entire branded extravaganza. Goals for the re-brand initiative: 1. Improve company focus and alignment: Management and employees will finally understand what Zeon really stands for and where its priorities lie. 2. Spark a competitive advantage: Zeon will become more relevant in the marketplace and any negatives associated with an outdated brand will be eliminated. Instant credibility boost! 3. Build cultural confidence: Everyone will feel more confident in their future. They will know how to talk about Zeon and stop apologizing for a creaky old website and brand identity. 4. Create a foundation that can thrive and mature over time: No more redos — only refreshes as the company grows.

Zeon Solutions Brand/Website

Transition Zeon Solutions from just a ho-hum logo to an entire branded extravaganza. Goals for the re-brand initiative: 1. Improve company focus and alignment: Management and employees will finally understand what Zeon really stands for and where its priorities lie. 2. Spark a competitive advantage: Zeon will become more relevant in the marketplace and any negatives associated with an outdated brand will be eliminated. Instant credibility boost! 3. Build cultural confidence: Everyone will feel more confident in their future. They will know how to talk about Zeon and stop apologizing for a creaky old website and brand identity. 4. Create a foundation that can thrive and mature over time: No more redos — only refreshes as the company grows.

Zeon Solutions Brand/Website

Transition Zeon Solutions from just a ho-hum logo to an entire branded extravaganza. Goals for the re-brand initiative: 1. Improve company focus and alignment: Management and employees will finally understand what Zeon really stands for and where its priorities lie. 2. Spark a competitive advantage: Zeon will become more relevant in the marketplace and any negatives associated with an outdated brand will be eliminated. Instant credibility boost! 3. Build cultural confidence: Everyone will feel more confident in their future. They will know how to talk about Zeon and stop apologizing for a creaky old website and brand identity. 4. Create a foundation that can thrive and mature over time: No more redos — only refreshes as the company grows.

Zeon Solutions Brand/Website

Transition Zeon Solutions from just a ho-hum logo to an entire branded extravaganza. Goals for the re-brand initiative: 1. Improve company focus and alignment: Management and employees will finally understand what Zeon really stands for and where its priorities lie. 2. Spark a competitive advantage: Zeon will become more relevant in the marketplace and any negatives associated with an outdated brand will be eliminated. Instant credibility boost! 3. Build cultural confidence: Everyone will feel more confident in their future. They will know how to talk about Zeon and stop apologizing for a creaky old website and brand identity. 4. Create a foundation that can thrive and mature over time: No more redos — only refreshes as the company grows.

Zeon Solutions Brand/Website

Transition Zeon Solutions from just a ho-hum logo to an entire branded extravaganza. Goals for the re-brand initiative: 1. Improve company focus and alignment: Management and employees will finally understand what Zeon really stands for and where its priorities lie. 2. Spark a competitive advantage: Zeon will become more relevant in the marketplace and any negatives associated with an outdated brand will be eliminated. Instant credibility boost! 3. Build cultural confidence: Everyone will feel more confident in their future. They will know how to talk about Zeon and stop apologizing for a creaky old website and brand identity. 4. Create a foundation that can thrive and mature over time: No more redos — only refreshes as the company grows.

Zeon Solutions Brand/Website

2923059
CHALLENGE To transition an athleticwear company from: checking the inside tag of your old high school jersey and saying “oh yeah, August Sportswear” over to: “I know exactly where to get my new running/yoga/dance/lounge clothes” …well, that’s a tall order. ASG needed a bright and fun brand foundation to empower the Augusta Active team for launch and beyond. Goals for the brand initiative: 1. Make it fun, friendly, and dynamic: Psyching yourself up for long run is hard enough, finding great athleticwear shouldn’t be. 2. Make it lifestyle-focused: There’s nothing worse than generic athletic stock photography. 3. Make it trustworthy and reliable: This new venture will need to piggyback off of ASG’s 40 years of brand promise, but with its own unique vibe. 4. Create a foundation that can thrive and mature over time: The look-and-feel has to be fresh, contemporary, but also timeless and easy to maintain as August Active grows.

Augusta Active Brand/Website

CHALLENGE To transition an athleticwear company from: checking the inside tag of your old high school jersey and saying “oh yeah, August Sportswear” over to: “I know exactly where to get my new running/yoga/dance/lounge clothes” …well, that’s a tall order. ASG needed a bright and fun brand foundation to empower the Augusta Active team for launch and beyond. Goals for the brand initiative: 1. Make it fun, friendly, and dynamic: Psyching yourself up for long run is hard enough, finding great athleticwear shouldn’t be. 2. Make it lifestyle-focused: There’s nothing worse than generic athletic stock photography. 3. Make it trustworthy and reliable: This new venture will need to piggyback off of ASG’s 40 years of brand promise, but with its own unique vibe. 4. Create a foundation that can thrive and mature over time: The look-and-feel has to be fresh, contemporary, but also timeless and easy to maintain as August Active grows.

Augusta Active Brand/Website

CHALLENGE To transition an athleticwear company from: checking the inside tag of your old high school jersey and saying “oh yeah, August Sportswear” over to: “I know exactly where to get my new running/yoga/dance/lounge clothes” …well, that’s a tall order. ASG needed a bright and fun brand foundation to empower the Augusta Active team for launch and beyond. Goals for the brand initiative: 1. Make it fun, friendly, and dynamic: Psyching yourself up for long run is hard enough, finding great athleticwear shouldn’t be. 2. Make it lifestyle-focused: There’s nothing worse than generic athletic stock photography. 3. Make it trustworthy and reliable: This new venture will need to piggyback off of ASG’s 40 years of brand promise, but with its own unique vibe. 4. Create a foundation that can thrive and mature over time: The look-and-feel has to be fresh, contemporary, but also timeless and easy to maintain as August Active grows.

Augusta Active Brand/Website

CHALLENGE To transition an athleticwear company from: checking the inside tag of your old high school jersey and saying “oh yeah, August Sportswear” over to: “I know exactly where to get my new running/yoga/dance/lounge clothes” …well, that’s a tall order. ASG needed a bright and fun brand foundation to empower the Augusta Active team for launch and beyond. Goals for the brand initiative: 1. Make it fun, friendly, and dynamic: Psyching yourself up for long run is hard enough, finding great athleticwear shouldn’t be. 2. Make it lifestyle-focused: There’s nothing worse than generic athletic stock photography. 3. Make it trustworthy and reliable: This new venture will need to piggyback off of ASG’s 40 years of brand promise, but with its own unique vibe. 4. Create a foundation that can thrive and mature over time: The look-and-feel has to be fresh, contemporary, but also timeless and easy to maintain as August Active grows.

Augusta Active Brand/Website

CHALLENGE To transition an athleticwear company from: checking the inside tag of your old high school jersey and saying “oh yeah, August Sportswear” over to: “I know exactly where to get my new running/yoga/dance/lounge clothes” …well, that’s a tall order. ASG needed a bright and fun brand foundation to empower the Augusta Active team for launch and beyond. Goals for the brand initiative: 1. Make it fun, friendly, and dynamic: Psyching yourself up for long run is hard enough, finding great athleticwear shouldn’t be. 2. Make it lifestyle-focused: There’s nothing worse than generic athletic stock photography. 3. Make it trustworthy and reliable: This new venture will need to piggyback off of ASG’s 40 years of brand promise, but with its own unique vibe. 4. Create a foundation that can thrive and mature over time: The look-and-feel has to be fresh, contemporary, but also timeless and easy to maintain as August Active grows.

Augusta Active Brand/Website

CHALLENGE To transition an athleticwear company from: checking the inside tag of your old high school jersey and saying “oh yeah, August Sportswear” over to: “I know exactly where to get my new running/yoga/dance/lounge clothes” …well, that’s a tall order. ASG needed a bright and fun brand foundation to empower the Augusta Active team for launch and beyond. Goals for the brand initiative: 1. Make it fun, friendly, and dynamic: Psyching yourself up for long run is hard enough, finding great athleticwear shouldn’t be. 2. Make it lifestyle-focused: There’s nothing worse than generic athletic stock photography. 3. Make it trustworthy and reliable: This new venture will need to piggyback off of ASG’s 40 years of brand promise, but with its own unique vibe. 4. Create a foundation that can thrive and mature over time: The look-and-feel has to be fresh, contemporary, but also timeless and easy to maintain as August Active grows.

Augusta Active Brand/Website

2923084
Challenge: After a recent website overhaul, the team at Inpro discovered that their customers and sales reps weren’t exactly stoked about the new product page experience. Key calls-to-action (in icon form) got lost on the page, the product’s pop-up selector tool was clunky and unintuitive, and the overall product information design needed help. Solution: The team delivered all customer and sales feedback to me, and together we brainstormed. Using Axure, I mocked up a dynamic prototype so the team could get a real feel for the entire product selector tool experience. Then, using their current style guide, I gave the UI a bit of a makeover: vague icons switched to big buttons, while vague buttons switched to standard blue links. I also redistributed content based on hierarchy determined by user need. The end result was a lot easier to digest and navigate, especially on smaller devices.

Inpro UX UI Improvement

2923078
Challenge: In addition to moving to a new eCommerce, responsive design platform, Rogan’s Shoes requested a brand refresh. Caveat: the website design had to be completed in a few weeks. Solution: No time for a full-blown brand explore, I went with my gut after meeting the client: a casual group of guys with a bunch of Midwest charm. They sell shoes. Shoe shopping is fun. Their website needed more of that. Canvas texture, illustrative elements, and Oswald as my typeface gave the website an upbeat, family-friendly vibe. Plus, their website was finally mobile!

Rogan's Shoes Responsive Website

2923075
Challenge: Not particularly satisfied with their website design at the time, New Resources Consulting asked for some ideas. So I swooped in and mocked up a quick homepage to get our proverbial vendor foot in the door. They opened up, but wanted so much more than a pretty face. They needed major content control. Solution: Content management strategy to the rescue! The NRC project lead and I partnered up to get this done right. I created a modular content system to keep the front-end design visually consistent and the back-end admin easy to maintain. With the UX locked down, the refreshed branding in place, and the development solidified, at launch I provided NRC with a detailed user guide to make future content updates a breeze.

New Resources Consulting Responsive Website

2923070
Over the past six years, Fading Nostalgia has been many things for me and my business partner, Chris Robleski. It primarily serves as a place to share photos and stories about the nostalgic America in which our parents and grandparents were raised. It inspires us to create, to write, to capture, and to enlighten others about a world that is fading fast. Over the past five years, the branding of Fading Nostalgia has morphed to better serve our focus. Currently, that focus is our night photography endeavor: to exude a more modern brand approach would help our nostalgic places and stories take center stage. The challenge, however, was that we didn't want to completely lose the retro flair and playfulness we'd generated over the past few years. The following are several examples of that progression.

Fading Nostalgia Design

Over the past six years, Fading Nostalgia has been many things for me and my business partner, Chris Robleski. It primarily serves as a place to share photos and stories about the nostalgic America in which our parents and grandparents were raised. It inspires us to create, to write, to capture, and to enlighten others about a world that is fading fast. Over the past five years, the branding of Fading Nostalgia has morphed to better serve our focus. Currently, that focus is our night photography endeavor: to exude a more modern brand approach would help our nostalgic places and stories take center stage. The challenge, however, was that we didn't want to completely lose the retro flair and playfulness we'd generated over the past few years. The following are several examples of that progression.

Fading Nostalgia Design

Over the past six years, Fading Nostalgia has been many things for me and my business partner, Chris Robleski. It primarily serves as a place to share photos and stories about the nostalgic America in which our parents and grandparents were raised. It inspires us to create, to write, to capture, and to enlighten others about a world that is fading fast. Over the past five years, the branding of Fading Nostalgia has morphed to better serve our focus. Currently, that focus is our night photography endeavor: to exude a more modern brand approach would help our nostalgic places and stories take center stage. The challenge, however, was that we didn't want to completely lose the retro flair and playfulness we'd generated over the past few years. The following are several examples of that progression.

Fading Nostalgia Design

Over the past six years, Fading Nostalgia has been many things for me and my business partner, Chris Robleski. It primarily serves as a place to share photos and stories about the nostalgic America in which our parents and grandparents were raised. It inspires us to create, to write, to capture, and to enlighten others about a world that is fading fast. Over the past five years, the branding of Fading Nostalgia has morphed to better serve our focus. Currently, that focus is our night photography endeavor: to exude a more modern brand approach would help our nostalgic places and stories take center stage. The challenge, however, was that we didn't want to completely lose the retro flair and playfulness we'd generated over the past few years. The following are several examples of that progression.

Fading Nostalgia Design

Over the past six years, Fading Nostalgia has been many things for me and my business partner, Chris Robleski. It primarily serves as a place to share photos and stories about the nostalgic America in which our parents and grandparents were raised. It inspires us to create, to write, to capture, and to enlighten others about a world that is fading fast. Over the past five years, the branding of Fading Nostalgia has morphed to better serve our focus. Currently, that focus is our night photography endeavor: to exude a more modern brand approach would help our nostalgic places and stories take center stage. The challenge, however, was that we didn't want to completely lose the retro flair and playfulness we'd generated over the past few years. The following are several examples of that progression.

Fading Nostalgia Design

Over the past six years, Fading Nostalgia has been many things for me and my business partner, Chris Robleski. It primarily serves as a place to share photos and stories about the nostalgic America in which our parents and grandparents were raised. It inspires us to create, to write, to capture, and to enlighten others about a world that is fading fast. Over the past five years, the branding of Fading Nostalgia has morphed to better serve our focus. Currently, that focus is our night photography endeavor: to exude a more modern brand approach would help our nostalgic places and stories take center stage. The challenge, however, was that we didn't want to completely lose the retro flair and playfulness we'd generated over the past few years. The following are several examples of that progression.

Fading Nostalgia Design

Over the past six years, Fading Nostalgia has been many things for me and my business partner, Chris Robleski. It primarily serves as a place to share photos and stories about the nostalgic America in which our parents and grandparents were raised. It inspires us to create, to write, to capture, and to enlighten others about a world that is fading fast. Over the past five years, the branding of Fading Nostalgia has morphed to better serve our focus. Currently, that focus is our night photography endeavor: to exude a more modern brand approach would help our nostalgic places and stories take center stage. The challenge, however, was that we didn't want to completely lose the retro flair and playfulness we'd generated over the past few years. The following are several examples of that progression.

Fading Nostalgia Design

2923052
Transition Zeon Solutions from just a ho-hum logo to an entire branded extravaganza. Goals for the re-brand initiative: 1. Improve company focus and alignment: Management and employees will finally understand what Zeon really stands for and where its priorities lie. 2. Spark a competitive advantage: Zeon will become more relevant in the marketplace and any negatives associated with an outdated brand will be eliminated. Instant credibility boost! 3. Build cultural confidence: Everyone will feel more confident in their future. They will know how to talk about Zeon and stop apologizing for a creaky old website and brand identity. 4. Create a foundation that can thrive and mature over time: No more redos — only refreshes as the company grows.

Zeon Solutions Brand/Website

Transition Zeon Solutions from just a ho-hum logo to an entire branded extravaganza. Goals for the re-brand initiative: 1. Improve company focus and alignment: Management and employees will finally understand what Zeon really stands for and where its priorities lie. 2. Spark a competitive advantage: Zeon will become more relevant in the marketplace and any negatives associated with an outdated brand will be eliminated. Instant credibility boost! 3. Build cultural confidence: Everyone will feel more confident in their future. They will know how to talk about Zeon and stop apologizing for a creaky old website and brand identity. 4. Create a foundation that can thrive and mature over time: No more redos — only refreshes as the company grows.

Zeon Solutions Brand/Website

Transition Zeon Solutions from just a ho-hum logo to an entire branded extravaganza. Goals for the re-brand initiative: 1. Improve company focus and alignment: Management and employees will finally understand what Zeon really stands for and where its priorities lie. 2. Spark a competitive advantage: Zeon will become more relevant in the marketplace and any negatives associated with an outdated brand will be eliminated. Instant credibility boost! 3. Build cultural confidence: Everyone will feel more confident in their future. They will know how to talk about Zeon and stop apologizing for a creaky old website and brand identity. 4. Create a foundation that can thrive and mature over time: No more redos — only refreshes as the company grows.

Zeon Solutions Brand/Website

Transition Zeon Solutions from just a ho-hum logo to an entire branded extravaganza. Goals for the re-brand initiative: 1. Improve company focus and alignment: Management and employees will finally understand what Zeon really stands for and where its priorities lie. 2. Spark a competitive advantage: Zeon will become more relevant in the marketplace and any negatives associated with an outdated brand will be eliminated. Instant credibility boost! 3. Build cultural confidence: Everyone will feel more confident in their future. They will know how to talk about Zeon and stop apologizing for a creaky old website and brand identity. 4. Create a foundation that can thrive and mature over time: No more redos — only refreshes as the company grows.

Zeon Solutions Brand/Website

Transition Zeon Solutions from just a ho-hum logo to an entire branded extravaganza. Goals for the re-brand initiative: 1. Improve company focus and alignment: Management and employees will finally understand what Zeon really stands for and where its priorities lie. 2. Spark a competitive advantage: Zeon will become more relevant in the marketplace and any negatives associated with an outdated brand will be eliminated. Instant credibility boost! 3. Build cultural confidence: Everyone will feel more confident in their future. They will know how to talk about Zeon and stop apologizing for a creaky old website and brand identity. 4. Create a foundation that can thrive and mature over time: No more redos — only refreshes as the company grows.

Zeon Solutions Brand/Website

Transition Zeon Solutions from just a ho-hum logo to an entire branded extravaganza. Goals for the re-brand initiative: 1. Improve company focus and alignment: Management and employees will finally understand what Zeon really stands for and where its priorities lie. 2. Spark a competitive advantage: Zeon will become more relevant in the marketplace and any negatives associated with an outdated brand will be eliminated. Instant credibility boost! 3. Build cultural confidence: Everyone will feel more confident in their future. They will know how to talk about Zeon and stop apologizing for a creaky old website and brand identity. 4. Create a foundation that can thrive and mature over time: No more redos — only refreshes as the company grows.

Zeon Solutions Brand/Website

2923059
CHALLENGE To transition an athleticwear company from: checking the inside tag of your old high school jersey and saying “oh yeah, August Sportswear” over to: “I know exactly where to get my new running/yoga/dance/lounge clothes” …well, that’s a tall order. ASG needed a bright and fun brand foundation to empower the Augusta Active team for launch and beyond. Goals for the brand initiative: 1. Make it fun, friendly, and dynamic: Psyching yourself up for long run is hard enough, finding great athleticwear shouldn’t be. 2. Make it lifestyle-focused: There’s nothing worse than generic athletic stock photography. 3. Make it trustworthy and reliable: This new venture will need to piggyback off of ASG’s 40 years of brand promise, but with its own unique vibe. 4. Create a foundation that can thrive and mature over time: The look-and-feel has to be fresh, contemporary, but also timeless and easy to maintain as August Active grows.

Augusta Active Brand/Website

CHALLENGE To transition an athleticwear company from: checking the inside tag of your old high school jersey and saying “oh yeah, August Sportswear” over to: “I know exactly where to get my new running/yoga/dance/lounge clothes” …well, that’s a tall order. ASG needed a bright and fun brand foundation to empower the Augusta Active team for launch and beyond. Goals for the brand initiative: 1. Make it fun, friendly, and dynamic: Psyching yourself up for long run is hard enough, finding great athleticwear shouldn’t be. 2. Make it lifestyle-focused: There’s nothing worse than generic athletic stock photography. 3. Make it trustworthy and reliable: This new venture will need to piggyback off of ASG’s 40 years of brand promise, but with its own unique vibe. 4. Create a foundation that can thrive and mature over time: The look-and-feel has to be fresh, contemporary, but also timeless and easy to maintain as August Active grows.

Augusta Active Brand/Website

CHALLENGE To transition an athleticwear company from: checking the inside tag of your old high school jersey and saying “oh yeah, August Sportswear” over to: “I know exactly where to get my new running/yoga/dance/lounge clothes” …well, that’s a tall order. ASG needed a bright and fun brand foundation to empower the Augusta Active team for launch and beyond. Goals for the brand initiative: 1. Make it fun, friendly, and dynamic: Psyching yourself up for long run is hard enough, finding great athleticwear shouldn’t be. 2. Make it lifestyle-focused: There’s nothing worse than generic athletic stock photography. 3. Make it trustworthy and reliable: This new venture will need to piggyback off of ASG’s 40 years of brand promise, but with its own unique vibe. 4. Create a foundation that can thrive and mature over time: The look-and-feel has to be fresh, contemporary, but also timeless and easy to maintain as August Active grows.

Augusta Active Brand/Website

CHALLENGE To transition an athleticwear company from: checking the inside tag of your old high school jersey and saying “oh yeah, August Sportswear” over to: “I know exactly where to get my new running/yoga/dance/lounge clothes” …well, that’s a tall order. ASG needed a bright and fun brand foundation to empower the Augusta Active team for launch and beyond. Goals for the brand initiative: 1. Make it fun, friendly, and dynamic: Psyching yourself up for long run is hard enough, finding great athleticwear shouldn’t be. 2. Make it lifestyle-focused: There’s nothing worse than generic athletic stock photography. 3. Make it trustworthy and reliable: This new venture will need to piggyback off of ASG’s 40 years of brand promise, but with its own unique vibe. 4. Create a foundation that can thrive and mature over time: The look-and-feel has to be fresh, contemporary, but also timeless and easy to maintain as August Active grows.

Augusta Active Brand/Website

CHALLENGE To transition an athleticwear company from: checking the inside tag of your old high school jersey and saying “oh yeah, August Sportswear” over to: “I know exactly where to get my new running/yoga/dance/lounge clothes” …well, that’s a tall order. ASG needed a bright and fun brand foundation to empower the Augusta Active team for launch and beyond. Goals for the brand initiative: 1. Make it fun, friendly, and dynamic: Psyching yourself up for long run is hard enough, finding great athleticwear shouldn’t be. 2. Make it lifestyle-focused: There’s nothing worse than generic athletic stock photography. 3. Make it trustworthy and reliable: This new venture will need to piggyback off of ASG’s 40 years of brand promise, but with its own unique vibe. 4. Create a foundation that can thrive and mature over time: The look-and-feel has to be fresh, contemporary, but also timeless and easy to maintain as August Active grows.

Augusta Active Brand/Website

CHALLENGE To transition an athleticwear company from: checking the inside tag of your old high school jersey and saying “oh yeah, August Sportswear” over to: “I know exactly where to get my new running/yoga/dance/lounge clothes” …well, that’s a tall order. ASG needed a bright and fun brand foundation to empower the Augusta Active team for launch and beyond. Goals for the brand initiative: 1. Make it fun, friendly, and dynamic: Psyching yourself up for long run is hard enough, finding great athleticwear shouldn’t be. 2. Make it lifestyle-focused: There’s nothing worse than generic athletic stock photography. 3. Make it trustworthy and reliable: This new venture will need to piggyback off of ASG’s 40 years of brand promise, but with its own unique vibe. 4. Create a foundation that can thrive and mature over time: The look-and-feel has to be fresh, contemporary, but also timeless and easy to maintain as August Active grows.

Augusta Active Brand/Website

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Experience

Creative Director, Owner

Jul, 2016 - Present

•

10 years

As The Crow Designs

Jul, 2016 - Present

•

10 years

Design isn’t a plug-and-play commodity when you view your customers as humans. If you appreciate that empathy makes an impact on your success, I help you create the space for something better. I have ventured out as an Independent in order to connect more closely with my clients and their customers - through empathy, shared knowledge, and empowerment. I'm not just an advocate of the user, but a champion for my clients and the stories they need to tell.

Jul, 2016 - Present

•

10 years

Experience Architect

Feb, 2015 - Jul, 2016

•

1 year, 5 months

Layer One Media

Feb, 2015 - Jul, 2016

•

1 year, 5 months

Working closely with our marketing team and developers, I architected and designed the best possible experience for our B2B clients’ customers. Using those customers' needs as my guide and drawing from my wealth of experience within the diverse worlds of eCommerce, CMS, corporate, local business, and agency levels, I helped my talented team build a project from lead to post-launch.

Feb, 2015 - Jul, 2016

•

1 year, 5 months

Senior Interactive Designer

Mar, 2013 - Feb, 2015

•

1 year, 11 months

Perficient [Formerly Zeon Solutions]

Mar, 2013 - Feb, 2015

•

1 year, 11 months

I collaborated closely with prospective clients, current customers and all facets of our internal business, especially user experience and front-end development, both on- and off-shore to develop various types of eBusiness strategies. I concepted, executed, and maintained designs through all phases of a project, from Discovery to Deployment. My projects include website and blog redesigns--desktop, mobile and responsive experiences; as well as corporate rebranding.

Mar, 2013 - Feb, 2015

•

1 year, 11 months

Education

University of Wisconsin-Madison

1998 - 2002

•

4 years

Bachelor of Science in Art

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United States

1998 - 2002

•

4 years

Freelancer logo US (International) / English
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