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Keshav K.

@keshavpal001

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Packaging & Branding Designer for Consumer Brands

$35 USD / Hour

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India (6:44 AM)

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Joined on October 2, 2014

$35 USD / Hour

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I design packaging and brand systems for food, beverage, and consumer brands that need to stand out in competitive retail and DTC environments. My focus is not decoration; it’s on structure, clarity, and shelf impact. Every project starts with understanding the product, the buyer, and the buying moment, then translating that into packaging that communicates fast, feels premium, and scales consistently across SKUs. I work by building strong master design systems first, then extending them cleanly across variants, formats, and sizes. This approach ensures brand recognition, production efficiency, and long-term usability as the product line grows. My experience spans FMCG packaging, functional foods, beverages, pet products, and wellness brands. I’m comfortable working with real-world constraints like dielines, print finishes, material behaviour, and regulatory layouts, not just mockups. If you’re looking for a designer who thinks commercially, respects manufacturing realities, and treats packaging as a growth asset rather than artwork, we’ll work well together.

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Portfolio

Portfolio

13745986
This packaging was designed to feel bold, energetic, and instantly crave-worthy. Bright color blocking and playful typography create strong shelf impact while clearly differentiating each flavor variant. The label system balances personality with clarity—highlighting heat level, flavor profile, and key benefits without clutter. The transparent bottle lets the real texture and color of the sauce do part of the selling, reinforcing freshness and authenticity. Overall, the design positions Flavor Goods as a modern, fun, and flavor-forward brand that stands out in a crowded condiment aisle.

Flavor Goods – Sauce Labels

This packaging was designed to feel bold, energetic, and instantly crave-worthy. Bright color blocking and playful typography create strong shelf impact while clearly differentiating each flavor variant. The label system balances personality with clarity—highlighting heat level, flavor profile, and key benefits without clutter. The transparent bottle lets the real texture and color of the sauce do part of the selling, reinforcing freshness and authenticity. Overall, the design positions Flavor Goods as a modern, fun, and flavor-forward brand that stands out in a crowded condiment aisle.

Flavor Goods – Sauce Labels

13745982
This packaging system was designed to balance wellness credibility with modern shelf appeal. The goal was to make functional nutrition feel calm, elevated, and trustworthy—without drifting into medical or overly rustic territory. Each variant uses a soft, ingredient-led color palette paired with subtle botanical illustrations to signal function and benefit at a glance. The typography is restrained and refined, allowing the product name and key benefit to lead with clarity, while secondary information stays readable and structured. The layout is intentionally minimal: a strong central product cue, clear benefit hierarchy, and consistent iconography across flavors to build brand recognition. While each SKU has its own personality, the system remains cohesive—designed to scale seamlessly across future variants. Overall, the result is a packaging range that feels premium, calm, and contemporary, positioning Jools as a modern functional snack brand that fits naturally into a wellness-foc

Jools – Functional Date Snacks

This packaging system was designed to balance wellness credibility with modern shelf appeal. The goal was to make functional nutrition feel calm, elevated, and trustworthy—without drifting into medical or overly rustic territory. Each variant uses a soft, ingredient-led color palette paired with subtle botanical illustrations to signal function and benefit at a glance. The typography is restrained and refined, allowing the product name and key benefit to lead with clarity, while secondary information stays readable and structured. The layout is intentionally minimal: a strong central product cue, clear benefit hierarchy, and consistent iconography across flavors to build brand recognition. While each SKU has its own personality, the system remains cohesive—designed to scale seamlessly across future variants. Overall, the result is a packaging range that feels premium, calm, and contemporary, positioning Jools as a modern functional snack brand that fits naturally into a wellness-foc

Jools – Functional Date Snacks

This packaging system was designed to balance wellness credibility with modern shelf appeal. The goal was to make functional nutrition feel calm, elevated, and trustworthy—without drifting into medical or overly rustic territory. Each variant uses a soft, ingredient-led color palette paired with subtle botanical illustrations to signal function and benefit at a glance. The typography is restrained and refined, allowing the product name and key benefit to lead with clarity, while secondary information stays readable and structured. The layout is intentionally minimal: a strong central product cue, clear benefit hierarchy, and consistent iconography across flavors to build brand recognition. While each SKU has its own personality, the system remains cohesive—designed to scale seamlessly across future variants. Overall, the result is a packaging range that feels premium, calm, and contemporary, positioning Jools as a modern functional snack brand that fits naturally into a wellness-foc

Jools – Functional Date Snacks

This packaging system was designed to balance wellness credibility with modern shelf appeal. The goal was to make functional nutrition feel calm, elevated, and trustworthy—without drifting into medical or overly rustic territory. Each variant uses a soft, ingredient-led color palette paired with subtle botanical illustrations to signal function and benefit at a glance. The typography is restrained and refined, allowing the product name and key benefit to lead with clarity, while secondary information stays readable and structured. The layout is intentionally minimal: a strong central product cue, clear benefit hierarchy, and consistent iconography across flavors to build brand recognition. While each SKU has its own personality, the system remains cohesive—designed to scale seamlessly across future variants. Overall, the result is a packaging range that feels premium, calm, and contemporary, positioning Jools as a modern functional snack brand that fits naturally into a wellness-foc

Jools – Functional Date Snacks

This packaging system was designed to balance wellness credibility with modern shelf appeal. The goal was to make functional nutrition feel calm, elevated, and trustworthy—without drifting into medical or overly rustic territory. Each variant uses a soft, ingredient-led color palette paired with subtle botanical illustrations to signal function and benefit at a glance. The typography is restrained and refined, allowing the product name and key benefit to lead with clarity, while secondary information stays readable and structured. The layout is intentionally minimal: a strong central product cue, clear benefit hierarchy, and consistent iconography across flavors to build brand recognition. While each SKU has its own personality, the system remains cohesive—designed to scale seamlessly across future variants. Overall, the result is a packaging range that feels premium, calm, and contemporary, positioning Jools as a modern functional snack brand that fits naturally into a wellness-foc

Jools – Functional Date Snacks

13745954
But Better is a healthy snacking brand built around clarity, trust, and shelf impact. The goal of this project was to create a scalable packaging system that feels fresh, modern, and instantly recognisable across multiple flavours, without relying on visual clutter. The brand identity was designed to be simple yet confident. Typography leads the system, supported by a restrained colour strategy where each flavour is clearly differentiated while maintaining strong brand consistency. The layouts were intentionally kept clean to ensure legibility, strong hierarchy, and effective shelf presence in retail environments. The packaging system was developed to scale effortlessly across SKUs, making future flavour extensions cost-efficient and visually cohesive. All elements- from colour usage to illustration style and information layout—were designed with real-world production and FMCG requirements in mind. This project highlights my approach to brand-led packaging design, where clarity, con

But Better-Kids Freeze Dried Fruits

But Better is a healthy snacking brand built around clarity, trust, and shelf impact. The goal of this project was to create a scalable packaging system that feels fresh, modern, and instantly recognisable across multiple flavours, without relying on visual clutter. The brand identity was designed to be simple yet confident. Typography leads the system, supported by a restrained colour strategy where each flavour is clearly differentiated while maintaining strong brand consistency. The layouts were intentionally kept clean to ensure legibility, strong hierarchy, and effective shelf presence in retail environments. The packaging system was developed to scale effortlessly across SKUs, making future flavour extensions cost-efficient and visually cohesive. All elements- from colour usage to illustration style and information layout—were designed with real-world production and FMCG requirements in mind. This project highlights my approach to brand-led packaging design, where clarity, con

But Better-Kids Freeze Dried Fruits

But Better is a healthy snacking brand built around clarity, trust, and shelf impact. The goal of this project was to create a scalable packaging system that feels fresh, modern, and instantly recognisable across multiple flavours, without relying on visual clutter. The brand identity was designed to be simple yet confident. Typography leads the system, supported by a restrained colour strategy where each flavour is clearly differentiated while maintaining strong brand consistency. The layouts were intentionally kept clean to ensure legibility, strong hierarchy, and effective shelf presence in retail environments. The packaging system was developed to scale effortlessly across SKUs, making future flavour extensions cost-efficient and visually cohesive. All elements- from colour usage to illustration style and information layout—were designed with real-world production and FMCG requirements in mind. This project highlights my approach to brand-led packaging design, where clarity, con

But Better-Kids Freeze Dried Fruits

But Better is a healthy snacking brand built around clarity, trust, and shelf impact. The goal of this project was to create a scalable packaging system that feels fresh, modern, and instantly recognisable across multiple flavours, without relying on visual clutter. The brand identity was designed to be simple yet confident. Typography leads the system, supported by a restrained colour strategy where each flavour is clearly differentiated while maintaining strong brand consistency. The layouts were intentionally kept clean to ensure legibility, strong hierarchy, and effective shelf presence in retail environments. The packaging system was developed to scale effortlessly across SKUs, making future flavour extensions cost-efficient and visually cohesive. All elements- from colour usage to illustration style and information layout—were designed with real-world production and FMCG requirements in mind. This project highlights my approach to brand-led packaging design, where clarity, con

But Better-Kids Freeze Dried Fruits

But Better is a healthy snacking brand built around clarity, trust, and shelf impact. The goal of this project was to create a scalable packaging system that feels fresh, modern, and instantly recognisable across multiple flavours, without relying on visual clutter. The brand identity was designed to be simple yet confident. Typography leads the system, supported by a restrained colour strategy where each flavour is clearly differentiated while maintaining strong brand consistency. The layouts were intentionally kept clean to ensure legibility, strong hierarchy, and effective shelf presence in retail environments. The packaging system was developed to scale effortlessly across SKUs, making future flavour extensions cost-efficient and visually cohesive. All elements- from colour usage to illustration style and information layout—were designed with real-world production and FMCG requirements in mind. This project highlights my approach to brand-led packaging design, where clarity, con

But Better-Kids Freeze Dried Fruits

But Better is a healthy snacking brand built around clarity, trust, and shelf impact. The goal of this project was to create a scalable packaging system that feels fresh, modern, and instantly recognisable across multiple flavours, without relying on visual clutter. The brand identity was designed to be simple yet confident. Typography leads the system, supported by a restrained colour strategy where each flavour is clearly differentiated while maintaining strong brand consistency. The layouts were intentionally kept clean to ensure legibility, strong hierarchy, and effective shelf presence in retail environments. The packaging system was developed to scale effortlessly across SKUs, making future flavour extensions cost-efficient and visually cohesive. All elements- from colour usage to illustration style and information layout—were designed with real-world production and FMCG requirements in mind. This project highlights my approach to brand-led packaging design, where clarity, con

But Better-Kids Freeze Dried Fruits

But Better is a healthy snacking brand built around clarity, trust, and shelf impact. The goal of this project was to create a scalable packaging system that feels fresh, modern, and instantly recognisable across multiple flavours, without relying on visual clutter. The brand identity was designed to be simple yet confident. Typography leads the system, supported by a restrained colour strategy where each flavour is clearly differentiated while maintaining strong brand consistency. The layouts were intentionally kept clean to ensure legibility, strong hierarchy, and effective shelf presence in retail environments. The packaging system was developed to scale effortlessly across SKUs, making future flavour extensions cost-efficient and visually cohesive. All elements- from colour usage to illustration style and information layout—were designed with real-world production and FMCG requirements in mind. This project highlights my approach to brand-led packaging design, where clarity, con

But Better-Kids Freeze Dried Fruits

13744363
A scalable packaging system designed to modernise traditional Haitian staples without losing cultural authenticity. The strategy focused on instant shelf recognition, clear SKU differentiation, and a structured information hierarchy to make the products easy to understand, choose, and trust. Each variant uses a color-coded system and bold typographic hierarchy to create fast recognition, while a consistent brand framework ensures cohesion across the range. Usage cues, nutrition facts, and storytelling were intentionally organized to balance regulatory clarity with strong visual impact. The result is a production-ready, retail-focused packaging system built to scale across multiple SKUs while remaining unmistakably St. Elme.

St. Elme Haitian Pantry Packaging

A scalable packaging system designed to modernise traditional Haitian staples without losing cultural authenticity. The strategy focused on instant shelf recognition, clear SKU differentiation, and a structured information hierarchy to make the products easy to understand, choose, and trust. Each variant uses a color-coded system and bold typographic hierarchy to create fast recognition, while a consistent brand framework ensures cohesion across the range. Usage cues, nutrition facts, and storytelling were intentionally organized to balance regulatory clarity with strong visual impact. The result is a production-ready, retail-focused packaging system built to scale across multiple SKUs while remaining unmistakably St. Elme.

St. Elme Haitian Pantry Packaging

A scalable packaging system designed to modernise traditional Haitian staples without losing cultural authenticity. The strategy focused on instant shelf recognition, clear SKU differentiation, and a structured information hierarchy to make the products easy to understand, choose, and trust. Each variant uses a color-coded system and bold typographic hierarchy to create fast recognition, while a consistent brand framework ensures cohesion across the range. Usage cues, nutrition facts, and storytelling were intentionally organized to balance regulatory clarity with strong visual impact. The result is a production-ready, retail-focused packaging system built to scale across multiple SKUs while remaining unmistakably St. Elme.

St. Elme Haitian Pantry Packaging

A scalable packaging system designed to modernise traditional Haitian staples without losing cultural authenticity. The strategy focused on instant shelf recognition, clear SKU differentiation, and a structured information hierarchy to make the products easy to understand, choose, and trust. Each variant uses a color-coded system and bold typographic hierarchy to create fast recognition, while a consistent brand framework ensures cohesion across the range. Usage cues, nutrition facts, and storytelling were intentionally organized to balance regulatory clarity with strong visual impact. The result is a production-ready, retail-focused packaging system built to scale across multiple SKUs while remaining unmistakably St. Elme.

St. Elme Haitian Pantry Packaging

A scalable packaging system designed to modernise traditional Haitian staples without losing cultural authenticity. The strategy focused on instant shelf recognition, clear SKU differentiation, and a structured information hierarchy to make the products easy to understand, choose, and trust. Each variant uses a color-coded system and bold typographic hierarchy to create fast recognition, while a consistent brand framework ensures cohesion across the range. Usage cues, nutrition facts, and storytelling were intentionally organized to balance regulatory clarity with strong visual impact. The result is a production-ready, retail-focused packaging system built to scale across multiple SKUs while remaining unmistakably St. Elme.

St. Elme Haitian Pantry Packaging

A scalable packaging system designed to modernise traditional Haitian staples without losing cultural authenticity. The strategy focused on instant shelf recognition, clear SKU differentiation, and a structured information hierarchy to make the products easy to understand, choose, and trust. Each variant uses a color-coded system and bold typographic hierarchy to create fast recognition, while a consistent brand framework ensures cohesion across the range. Usage cues, nutrition facts, and storytelling were intentionally organized to balance regulatory clarity with strong visual impact. The result is a production-ready, retail-focused packaging system built to scale across multiple SKUs while remaining unmistakably St. Elme.

St. Elme Haitian Pantry Packaging

A scalable packaging system designed to modernise traditional Haitian staples without losing cultural authenticity. The strategy focused on instant shelf recognition, clear SKU differentiation, and a structured information hierarchy to make the products easy to understand, choose, and trust. Each variant uses a color-coded system and bold typographic hierarchy to create fast recognition, while a consistent brand framework ensures cohesion across the range. Usage cues, nutrition facts, and storytelling were intentionally organized to balance regulatory clarity with strong visual impact. The result is a production-ready, retail-focused packaging system built to scale across multiple SKUs while remaining unmistakably St. Elme.

St. Elme Haitian Pantry Packaging

A scalable packaging system designed to modernise traditional Haitian staples without losing cultural authenticity. The strategy focused on instant shelf recognition, clear SKU differentiation, and a structured information hierarchy to make the products easy to understand, choose, and trust. Each variant uses a color-coded system and bold typographic hierarchy to create fast recognition, while a consistent brand framework ensures cohesion across the range. Usage cues, nutrition facts, and storytelling were intentionally organized to balance regulatory clarity with strong visual impact. The result is a production-ready, retail-focused packaging system built to scale across multiple SKUs while remaining unmistakably St. Elme.

St. Elme Haitian Pantry Packaging

A scalable packaging system designed to modernise traditional Haitian staples without losing cultural authenticity. The strategy focused on instant shelf recognition, clear SKU differentiation, and a structured information hierarchy to make the products easy to understand, choose, and trust. Each variant uses a color-coded system and bold typographic hierarchy to create fast recognition, while a consistent brand framework ensures cohesion across the range. Usage cues, nutrition facts, and storytelling were intentionally organized to balance regulatory clarity with strong visual impact. The result is a production-ready, retail-focused packaging system built to scale across multiple SKUs while remaining unmistakably St. Elme.

St. Elme Haitian Pantry Packaging

13744379
A complete brand and packaging system built around strength, performance, and discipline. This project covers box packaging, pouch packaging, and variant extensions—designed to feel bold, functional, and instantly recognizable across formats. The visual language emphasizes clarity, power, and consistency, positioning the product as a serious training tool rather than a novelty gum. Every decision- from typography to color segmentation—was made to scale the brand confidently across retail and performance-driven audiences.

ROCKJAW TUFF GUM Branding

A complete brand and packaging system built around strength, performance, and discipline. This project covers box packaging, pouch packaging, and variant extensions—designed to feel bold, functional, and instantly recognizable across formats. The visual language emphasizes clarity, power, and consistency, positioning the product as a serious training tool rather than a novelty gum. Every decision- from typography to color segmentation—was made to scale the brand confidently across retail and performance-driven audiences.

ROCKJAW TUFF GUM Branding

A complete brand and packaging system built around strength, performance, and discipline. This project covers box packaging, pouch packaging, and variant extensions—designed to feel bold, functional, and instantly recognizable across formats. The visual language emphasizes clarity, power, and consistency, positioning the product as a serious training tool rather than a novelty gum. Every decision- from typography to color segmentation—was made to scale the brand confidently across retail and performance-driven audiences.

ROCKJAW TUFF GUM Branding

A complete brand and packaging system built around strength, performance, and discipline. This project covers box packaging, pouch packaging, and variant extensions—designed to feel bold, functional, and instantly recognizable across formats. The visual language emphasizes clarity, power, and consistency, positioning the product as a serious training tool rather than a novelty gum. Every decision- from typography to color segmentation—was made to scale the brand confidently across retail and performance-driven audiences.

ROCKJAW TUFF GUM Branding

A complete brand and packaging system built around strength, performance, and discipline. This project covers box packaging, pouch packaging, and variant extensions—designed to feel bold, functional, and instantly recognizable across formats. The visual language emphasizes clarity, power, and consistency, positioning the product as a serious training tool rather than a novelty gum. Every decision- from typography to color segmentation—was made to scale the brand confidently across retail and performance-driven audiences.

ROCKJAW TUFF GUM Branding

A complete brand and packaging system built around strength, performance, and discipline. This project covers box packaging, pouch packaging, and variant extensions—designed to feel bold, functional, and instantly recognizable across formats. The visual language emphasizes clarity, power, and consistency, positioning the product as a serious training tool rather than a novelty gum. Every decision- from typography to color segmentation—was made to scale the brand confidently across retail and performance-driven audiences.

ROCKJAW TUFF GUM Branding

13745961
Caffeine Crashers is a bold, high-energy caffeine gummy brand designed to stand out instantly in a crowded FMCG and convenience retail space. The objective of this project was to create packaging that feels fun, loud, and unmistakably energetic, while remaining clear, legible, and scalable across flavours. The design uses a high-contrast colour system to differentiate variants while maintaining strong brand recognition. Typography leads the layout with a playful yet controlled tone, ensuring the product name and key benefits are instantly readable at shelf distance. Supporting graphic elements and illustrations reinforce the brand’s personality without overwhelming the hierarchy. The packaging system was built to scale easily across multiple flavours and caffeine strengths, keeping production efficient while allowing each SKU to feel distinct. Layout decisions were made with real-world retail visibility and print execution in mind. This project highlights my approach to commercial p

Caffeine Crashers – Energy Gummy

Caffeine Crashers is a bold, high-energy caffeine gummy brand designed to stand out instantly in a crowded FMCG and convenience retail space. The objective of this project was to create packaging that feels fun, loud, and unmistakably energetic, while remaining clear, legible, and scalable across flavours. The design uses a high-contrast colour system to differentiate variants while maintaining strong brand recognition. Typography leads the layout with a playful yet controlled tone, ensuring the product name and key benefits are instantly readable at shelf distance. Supporting graphic elements and illustrations reinforce the brand’s personality without overwhelming the hierarchy. The packaging system was built to scale easily across multiple flavours and caffeine strengths, keeping production efficient while allowing each SKU to feel distinct. Layout decisions were made with real-world retail visibility and print execution in mind. This project highlights my approach to commercial p

Caffeine Crashers – Energy Gummy

Caffeine Crashers is a bold, high-energy caffeine gummy brand designed to stand out instantly in a crowded FMCG and convenience retail space. The objective of this project was to create packaging that feels fun, loud, and unmistakably energetic, while remaining clear, legible, and scalable across flavours. The design uses a high-contrast colour system to differentiate variants while maintaining strong brand recognition. Typography leads the layout with a playful yet controlled tone, ensuring the product name and key benefits are instantly readable at shelf distance. Supporting graphic elements and illustrations reinforce the brand’s personality without overwhelming the hierarchy. The packaging system was built to scale easily across multiple flavours and caffeine strengths, keeping production efficient while allowing each SKU to feel distinct. Layout decisions were made with real-world retail visibility and print execution in mind. This project highlights my approach to commercial p

Caffeine Crashers – Energy Gummy

Caffeine Crashers is a bold, high-energy caffeine gummy brand designed to stand out instantly in a crowded FMCG and convenience retail space. The objective of this project was to create packaging that feels fun, loud, and unmistakably energetic, while remaining clear, legible, and scalable across flavours. The design uses a high-contrast colour system to differentiate variants while maintaining strong brand recognition. Typography leads the layout with a playful yet controlled tone, ensuring the product name and key benefits are instantly readable at shelf distance. Supporting graphic elements and illustrations reinforce the brand’s personality without overwhelming the hierarchy. The packaging system was built to scale easily across multiple flavours and caffeine strengths, keeping production efficient while allowing each SKU to feel distinct. Layout decisions were made with real-world retail visibility and print execution in mind. This project highlights my approach to commercial p

Caffeine Crashers – Energy Gummy

13745986
This packaging was designed to feel bold, energetic, and instantly crave-worthy. Bright color blocking and playful typography create strong shelf impact while clearly differentiating each flavor variant. The label system balances personality with clarity—highlighting heat level, flavor profile, and key benefits without clutter. The transparent bottle lets the real texture and color of the sauce do part of the selling, reinforcing freshness and authenticity. Overall, the design positions Flavor Goods as a modern, fun, and flavor-forward brand that stands out in a crowded condiment aisle.

Flavor Goods – Sauce Labels

This packaging was designed to feel bold, energetic, and instantly crave-worthy. Bright color blocking and playful typography create strong shelf impact while clearly differentiating each flavor variant. The label system balances personality with clarity—highlighting heat level, flavor profile, and key benefits without clutter. The transparent bottle lets the real texture and color of the sauce do part of the selling, reinforcing freshness and authenticity. Overall, the design positions Flavor Goods as a modern, fun, and flavor-forward brand that stands out in a crowded condiment aisle.

Flavor Goods – Sauce Labels

13745982
This packaging system was designed to balance wellness credibility with modern shelf appeal. The goal was to make functional nutrition feel calm, elevated, and trustworthy—without drifting into medical or overly rustic territory. Each variant uses a soft, ingredient-led color palette paired with subtle botanical illustrations to signal function and benefit at a glance. The typography is restrained and refined, allowing the product name and key benefit to lead with clarity, while secondary information stays readable and structured. The layout is intentionally minimal: a strong central product cue, clear benefit hierarchy, and consistent iconography across flavors to build brand recognition. While each SKU has its own personality, the system remains cohesive—designed to scale seamlessly across future variants. Overall, the result is a packaging range that feels premium, calm, and contemporary, positioning Jools as a modern functional snack brand that fits naturally into a wellness-foc

Jools – Functional Date Snacks

This packaging system was designed to balance wellness credibility with modern shelf appeal. The goal was to make functional nutrition feel calm, elevated, and trustworthy—without drifting into medical or overly rustic territory. Each variant uses a soft, ingredient-led color palette paired with subtle botanical illustrations to signal function and benefit at a glance. The typography is restrained and refined, allowing the product name and key benefit to lead with clarity, while secondary information stays readable and structured. The layout is intentionally minimal: a strong central product cue, clear benefit hierarchy, and consistent iconography across flavors to build brand recognition. While each SKU has its own personality, the system remains cohesive—designed to scale seamlessly across future variants. Overall, the result is a packaging range that feels premium, calm, and contemporary, positioning Jools as a modern functional snack brand that fits naturally into a wellness-foc

Jools – Functional Date Snacks

This packaging system was designed to balance wellness credibility with modern shelf appeal. The goal was to make functional nutrition feel calm, elevated, and trustworthy—without drifting into medical or overly rustic territory. Each variant uses a soft, ingredient-led color palette paired with subtle botanical illustrations to signal function and benefit at a glance. The typography is restrained and refined, allowing the product name and key benefit to lead with clarity, while secondary information stays readable and structured. The layout is intentionally minimal: a strong central product cue, clear benefit hierarchy, and consistent iconography across flavors to build brand recognition. While each SKU has its own personality, the system remains cohesive—designed to scale seamlessly across future variants. Overall, the result is a packaging range that feels premium, calm, and contemporary, positioning Jools as a modern functional snack brand that fits naturally into a wellness-foc

Jools – Functional Date Snacks

This packaging system was designed to balance wellness credibility with modern shelf appeal. The goal was to make functional nutrition feel calm, elevated, and trustworthy—without drifting into medical or overly rustic territory. Each variant uses a soft, ingredient-led color palette paired with subtle botanical illustrations to signal function and benefit at a glance. The typography is restrained and refined, allowing the product name and key benefit to lead with clarity, while secondary information stays readable and structured. The layout is intentionally minimal: a strong central product cue, clear benefit hierarchy, and consistent iconography across flavors to build brand recognition. While each SKU has its own personality, the system remains cohesive—designed to scale seamlessly across future variants. Overall, the result is a packaging range that feels premium, calm, and contemporary, positioning Jools as a modern functional snack brand that fits naturally into a wellness-foc

Jools – Functional Date Snacks

This packaging system was designed to balance wellness credibility with modern shelf appeal. The goal was to make functional nutrition feel calm, elevated, and trustworthy—without drifting into medical or overly rustic territory. Each variant uses a soft, ingredient-led color palette paired with subtle botanical illustrations to signal function and benefit at a glance. The typography is restrained and refined, allowing the product name and key benefit to lead with clarity, while secondary information stays readable and structured. The layout is intentionally minimal: a strong central product cue, clear benefit hierarchy, and consistent iconography across flavors to build brand recognition. While each SKU has its own personality, the system remains cohesive—designed to scale seamlessly across future variants. Overall, the result is a packaging range that feels premium, calm, and contemporary, positioning Jools as a modern functional snack brand that fits naturally into a wellness-foc

Jools – Functional Date Snacks

13745954
But Better is a healthy snacking brand built around clarity, trust, and shelf impact. The goal of this project was to create a scalable packaging system that feels fresh, modern, and instantly recognisable across multiple flavours, without relying on visual clutter. The brand identity was designed to be simple yet confident. Typography leads the system, supported by a restrained colour strategy where each flavour is clearly differentiated while maintaining strong brand consistency. The layouts were intentionally kept clean to ensure legibility, strong hierarchy, and effective shelf presence in retail environments. The packaging system was developed to scale effortlessly across SKUs, making future flavour extensions cost-efficient and visually cohesive. All elements- from colour usage to illustration style and information layout—were designed with real-world production and FMCG requirements in mind. This project highlights my approach to brand-led packaging design, where clarity, con

But Better-Kids Freeze Dried Fruits

But Better is a healthy snacking brand built around clarity, trust, and shelf impact. The goal of this project was to create a scalable packaging system that feels fresh, modern, and instantly recognisable across multiple flavours, without relying on visual clutter. The brand identity was designed to be simple yet confident. Typography leads the system, supported by a restrained colour strategy where each flavour is clearly differentiated while maintaining strong brand consistency. The layouts were intentionally kept clean to ensure legibility, strong hierarchy, and effective shelf presence in retail environments. The packaging system was developed to scale effortlessly across SKUs, making future flavour extensions cost-efficient and visually cohesive. All elements- from colour usage to illustration style and information layout—were designed with real-world production and FMCG requirements in mind. This project highlights my approach to brand-led packaging design, where clarity, con

But Better-Kids Freeze Dried Fruits

But Better is a healthy snacking brand built around clarity, trust, and shelf impact. The goal of this project was to create a scalable packaging system that feels fresh, modern, and instantly recognisable across multiple flavours, without relying on visual clutter. The brand identity was designed to be simple yet confident. Typography leads the system, supported by a restrained colour strategy where each flavour is clearly differentiated while maintaining strong brand consistency. The layouts were intentionally kept clean to ensure legibility, strong hierarchy, and effective shelf presence in retail environments. The packaging system was developed to scale effortlessly across SKUs, making future flavour extensions cost-efficient and visually cohesive. All elements- from colour usage to illustration style and information layout—were designed with real-world production and FMCG requirements in mind. This project highlights my approach to brand-led packaging design, where clarity, con

But Better-Kids Freeze Dried Fruits

But Better is a healthy snacking brand built around clarity, trust, and shelf impact. The goal of this project was to create a scalable packaging system that feels fresh, modern, and instantly recognisable across multiple flavours, without relying on visual clutter. The brand identity was designed to be simple yet confident. Typography leads the system, supported by a restrained colour strategy where each flavour is clearly differentiated while maintaining strong brand consistency. The layouts were intentionally kept clean to ensure legibility, strong hierarchy, and effective shelf presence in retail environments. The packaging system was developed to scale effortlessly across SKUs, making future flavour extensions cost-efficient and visually cohesive. All elements- from colour usage to illustration style and information layout—were designed with real-world production and FMCG requirements in mind. This project highlights my approach to brand-led packaging design, where clarity, con

But Better-Kids Freeze Dried Fruits

But Better is a healthy snacking brand built around clarity, trust, and shelf impact. The goal of this project was to create a scalable packaging system that feels fresh, modern, and instantly recognisable across multiple flavours, without relying on visual clutter. The brand identity was designed to be simple yet confident. Typography leads the system, supported by a restrained colour strategy where each flavour is clearly differentiated while maintaining strong brand consistency. The layouts were intentionally kept clean to ensure legibility, strong hierarchy, and effective shelf presence in retail environments. The packaging system was developed to scale effortlessly across SKUs, making future flavour extensions cost-efficient and visually cohesive. All elements- from colour usage to illustration style and information layout—were designed with real-world production and FMCG requirements in mind. This project highlights my approach to brand-led packaging design, where clarity, con

But Better-Kids Freeze Dried Fruits

But Better is a healthy snacking brand built around clarity, trust, and shelf impact. The goal of this project was to create a scalable packaging system that feels fresh, modern, and instantly recognisable across multiple flavours, without relying on visual clutter. The brand identity was designed to be simple yet confident. Typography leads the system, supported by a restrained colour strategy where each flavour is clearly differentiated while maintaining strong brand consistency. The layouts were intentionally kept clean to ensure legibility, strong hierarchy, and effective shelf presence in retail environments. The packaging system was developed to scale effortlessly across SKUs, making future flavour extensions cost-efficient and visually cohesive. All elements- from colour usage to illustration style and information layout—were designed with real-world production and FMCG requirements in mind. This project highlights my approach to brand-led packaging design, where clarity, con

But Better-Kids Freeze Dried Fruits

But Better is a healthy snacking brand built around clarity, trust, and shelf impact. The goal of this project was to create a scalable packaging system that feels fresh, modern, and instantly recognisable across multiple flavours, without relying on visual clutter. The brand identity was designed to be simple yet confident. Typography leads the system, supported by a restrained colour strategy where each flavour is clearly differentiated while maintaining strong brand consistency. The layouts were intentionally kept clean to ensure legibility, strong hierarchy, and effective shelf presence in retail environments. The packaging system was developed to scale effortlessly across SKUs, making future flavour extensions cost-efficient and visually cohesive. All elements- from colour usage to illustration style and information layout—were designed with real-world production and FMCG requirements in mind. This project highlights my approach to brand-led packaging design, where clarity, con

But Better-Kids Freeze Dried Fruits

13744363
A scalable packaging system designed to modernise traditional Haitian staples without losing cultural authenticity. The strategy focused on instant shelf recognition, clear SKU differentiation, and a structured information hierarchy to make the products easy to understand, choose, and trust. Each variant uses a color-coded system and bold typographic hierarchy to create fast recognition, while a consistent brand framework ensures cohesion across the range. Usage cues, nutrition facts, and storytelling were intentionally organized to balance regulatory clarity with strong visual impact. The result is a production-ready, retail-focused packaging system built to scale across multiple SKUs while remaining unmistakably St. Elme.

St. Elme Haitian Pantry Packaging

A scalable packaging system designed to modernise traditional Haitian staples without losing cultural authenticity. The strategy focused on instant shelf recognition, clear SKU differentiation, and a structured information hierarchy to make the products easy to understand, choose, and trust. Each variant uses a color-coded system and bold typographic hierarchy to create fast recognition, while a consistent brand framework ensures cohesion across the range. Usage cues, nutrition facts, and storytelling were intentionally organized to balance regulatory clarity with strong visual impact. The result is a production-ready, retail-focused packaging system built to scale across multiple SKUs while remaining unmistakably St. Elme.

St. Elme Haitian Pantry Packaging

A scalable packaging system designed to modernise traditional Haitian staples without losing cultural authenticity. The strategy focused on instant shelf recognition, clear SKU differentiation, and a structured information hierarchy to make the products easy to understand, choose, and trust. Each variant uses a color-coded system and bold typographic hierarchy to create fast recognition, while a consistent brand framework ensures cohesion across the range. Usage cues, nutrition facts, and storytelling were intentionally organized to balance regulatory clarity with strong visual impact. The result is a production-ready, retail-focused packaging system built to scale across multiple SKUs while remaining unmistakably St. Elme.

St. Elme Haitian Pantry Packaging

A scalable packaging system designed to modernise traditional Haitian staples without losing cultural authenticity. The strategy focused on instant shelf recognition, clear SKU differentiation, and a structured information hierarchy to make the products easy to understand, choose, and trust. Each variant uses a color-coded system and bold typographic hierarchy to create fast recognition, while a consistent brand framework ensures cohesion across the range. Usage cues, nutrition facts, and storytelling were intentionally organized to balance regulatory clarity with strong visual impact. The result is a production-ready, retail-focused packaging system built to scale across multiple SKUs while remaining unmistakably St. Elme.

St. Elme Haitian Pantry Packaging

A scalable packaging system designed to modernise traditional Haitian staples without losing cultural authenticity. The strategy focused on instant shelf recognition, clear SKU differentiation, and a structured information hierarchy to make the products easy to understand, choose, and trust. Each variant uses a color-coded system and bold typographic hierarchy to create fast recognition, while a consistent brand framework ensures cohesion across the range. Usage cues, nutrition facts, and storytelling were intentionally organized to balance regulatory clarity with strong visual impact. The result is a production-ready, retail-focused packaging system built to scale across multiple SKUs while remaining unmistakably St. Elme.

St. Elme Haitian Pantry Packaging

A scalable packaging system designed to modernise traditional Haitian staples without losing cultural authenticity. The strategy focused on instant shelf recognition, clear SKU differentiation, and a structured information hierarchy to make the products easy to understand, choose, and trust. Each variant uses a color-coded system and bold typographic hierarchy to create fast recognition, while a consistent brand framework ensures cohesion across the range. Usage cues, nutrition facts, and storytelling were intentionally organized to balance regulatory clarity with strong visual impact. The result is a production-ready, retail-focused packaging system built to scale across multiple SKUs while remaining unmistakably St. Elme.

St. Elme Haitian Pantry Packaging

A scalable packaging system designed to modernise traditional Haitian staples without losing cultural authenticity. The strategy focused on instant shelf recognition, clear SKU differentiation, and a structured information hierarchy to make the products easy to understand, choose, and trust. Each variant uses a color-coded system and bold typographic hierarchy to create fast recognition, while a consistent brand framework ensures cohesion across the range. Usage cues, nutrition facts, and storytelling were intentionally organized to balance regulatory clarity with strong visual impact. The result is a production-ready, retail-focused packaging system built to scale across multiple SKUs while remaining unmistakably St. Elme.

St. Elme Haitian Pantry Packaging

A scalable packaging system designed to modernise traditional Haitian staples without losing cultural authenticity. The strategy focused on instant shelf recognition, clear SKU differentiation, and a structured information hierarchy to make the products easy to understand, choose, and trust. Each variant uses a color-coded system and bold typographic hierarchy to create fast recognition, while a consistent brand framework ensures cohesion across the range. Usage cues, nutrition facts, and storytelling were intentionally organized to balance regulatory clarity with strong visual impact. The result is a production-ready, retail-focused packaging system built to scale across multiple SKUs while remaining unmistakably St. Elme.

St. Elme Haitian Pantry Packaging

A scalable packaging system designed to modernise traditional Haitian staples without losing cultural authenticity. The strategy focused on instant shelf recognition, clear SKU differentiation, and a structured information hierarchy to make the products easy to understand, choose, and trust. Each variant uses a color-coded system and bold typographic hierarchy to create fast recognition, while a consistent brand framework ensures cohesion across the range. Usage cues, nutrition facts, and storytelling were intentionally organized to balance regulatory clarity with strong visual impact. The result is a production-ready, retail-focused packaging system built to scale across multiple SKUs while remaining unmistakably St. Elme.

St. Elme Haitian Pantry Packaging

13744379
A complete brand and packaging system built around strength, performance, and discipline. This project covers box packaging, pouch packaging, and variant extensions—designed to feel bold, functional, and instantly recognizable across formats. The visual language emphasizes clarity, power, and consistency, positioning the product as a serious training tool rather than a novelty gum. Every decision- from typography to color segmentation—was made to scale the brand confidently across retail and performance-driven audiences.

ROCKJAW TUFF GUM Branding

A complete brand and packaging system built around strength, performance, and discipline. This project covers box packaging, pouch packaging, and variant extensions—designed to feel bold, functional, and instantly recognizable across formats. The visual language emphasizes clarity, power, and consistency, positioning the product as a serious training tool rather than a novelty gum. Every decision- from typography to color segmentation—was made to scale the brand confidently across retail and performance-driven audiences.

ROCKJAW TUFF GUM Branding

A complete brand and packaging system built around strength, performance, and discipline. This project covers box packaging, pouch packaging, and variant extensions—designed to feel bold, functional, and instantly recognizable across formats. The visual language emphasizes clarity, power, and consistency, positioning the product as a serious training tool rather than a novelty gum. Every decision- from typography to color segmentation—was made to scale the brand confidently across retail and performance-driven audiences.

ROCKJAW TUFF GUM Branding

A complete brand and packaging system built around strength, performance, and discipline. This project covers box packaging, pouch packaging, and variant extensions—designed to feel bold, functional, and instantly recognizable across formats. The visual language emphasizes clarity, power, and consistency, positioning the product as a serious training tool rather than a novelty gum. Every decision- from typography to color segmentation—was made to scale the brand confidently across retail and performance-driven audiences.

ROCKJAW TUFF GUM Branding

A complete brand and packaging system built around strength, performance, and discipline. This project covers box packaging, pouch packaging, and variant extensions—designed to feel bold, functional, and instantly recognizable across formats. The visual language emphasizes clarity, power, and consistency, positioning the product as a serious training tool rather than a novelty gum. Every decision- from typography to color segmentation—was made to scale the brand confidently across retail and performance-driven audiences.

ROCKJAW TUFF GUM Branding

A complete brand and packaging system built around strength, performance, and discipline. This project covers box packaging, pouch packaging, and variant extensions—designed to feel bold, functional, and instantly recognizable across formats. The visual language emphasizes clarity, power, and consistency, positioning the product as a serious training tool rather than a novelty gum. Every decision- from typography to color segmentation—was made to scale the brand confidently across retail and performance-driven audiences.

ROCKJAW TUFF GUM Branding

13745961
Caffeine Crashers is a bold, high-energy caffeine gummy brand designed to stand out instantly in a crowded FMCG and convenience retail space. The objective of this project was to create packaging that feels fun, loud, and unmistakably energetic, while remaining clear, legible, and scalable across flavours. The design uses a high-contrast colour system to differentiate variants while maintaining strong brand recognition. Typography leads the layout with a playful yet controlled tone, ensuring the product name and key benefits are instantly readable at shelf distance. Supporting graphic elements and illustrations reinforce the brand’s personality without overwhelming the hierarchy. The packaging system was built to scale easily across multiple flavours and caffeine strengths, keeping production efficient while allowing each SKU to feel distinct. Layout decisions were made with real-world retail visibility and print execution in mind. This project highlights my approach to commercial p

Caffeine Crashers – Energy Gummy

Caffeine Crashers is a bold, high-energy caffeine gummy brand designed to stand out instantly in a crowded FMCG and convenience retail space. The objective of this project was to create packaging that feels fun, loud, and unmistakably energetic, while remaining clear, legible, and scalable across flavours. The design uses a high-contrast colour system to differentiate variants while maintaining strong brand recognition. Typography leads the layout with a playful yet controlled tone, ensuring the product name and key benefits are instantly readable at shelf distance. Supporting graphic elements and illustrations reinforce the brand’s personality without overwhelming the hierarchy. The packaging system was built to scale easily across multiple flavours and caffeine strengths, keeping production efficient while allowing each SKU to feel distinct. Layout decisions were made with real-world retail visibility and print execution in mind. This project highlights my approach to commercial p

Caffeine Crashers – Energy Gummy

Caffeine Crashers is a bold, high-energy caffeine gummy brand designed to stand out instantly in a crowded FMCG and convenience retail space. The objective of this project was to create packaging that feels fun, loud, and unmistakably energetic, while remaining clear, legible, and scalable across flavours. The design uses a high-contrast colour system to differentiate variants while maintaining strong brand recognition. Typography leads the layout with a playful yet controlled tone, ensuring the product name and key benefits are instantly readable at shelf distance. Supporting graphic elements and illustrations reinforce the brand’s personality without overwhelming the hierarchy. The packaging system was built to scale easily across multiple flavours and caffeine strengths, keeping production efficient while allowing each SKU to feel distinct. Layout decisions were made with real-world retail visibility and print execution in mind. This project highlights my approach to commercial p

Caffeine Crashers – Energy Gummy

Caffeine Crashers is a bold, high-energy caffeine gummy brand designed to stand out instantly in a crowded FMCG and convenience retail space. The objective of this project was to create packaging that feels fun, loud, and unmistakably energetic, while remaining clear, legible, and scalable across flavours. The design uses a high-contrast colour system to differentiate variants while maintaining strong brand recognition. Typography leads the layout with a playful yet controlled tone, ensuring the product name and key benefits are instantly readable at shelf distance. Supporting graphic elements and illustrations reinforce the brand’s personality without overwhelming the hierarchy. The packaging system was built to scale easily across multiple flavours and caffeine strengths, keeping production efficient while allowing each SKU to feel distinct. Layout decisions were made with real-world retail visibility and print execution in mind. This project highlights my approach to commercial p

Caffeine Crashers – Energy Gummy

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Experience

Founder

Dec, 2019 - Present

•

6 years, 6 months

De-Sant

Dec, 2019 - Present

•

6 years, 6 months

Founded De-Sant, a packaging-focused brand design studio delivering retail-ready packaging for food, beverage, wellness, fitness, and consumer brands. Led end-to-end packaging and brand systems—from concept and visual strategy to production-ready files. Designed scalable packaging systems optimized for shelf impact, DTC, and Amazon, working with global and emerging brands to drive clarity, consistency, and conversion.

Flag of

New Delhi, India

Dec, 2019 - Present

•

6 years, 6 months

Art Director

Feb, 2018 - Dec, 2019

•

1 year, 10 months

HS Advertising

Feb, 2018 - Dec, 2019

•

1 year, 10 months

Worked as Art Director at HS Advertising, primarily leading creative execution for LG across multiple campaigns. Responsible for visual direction, key visuals, layouts, and brand consistency across print, digital, and integrated advertising. Collaborated with strategy, copy, and account teams to deliver high-impact, brand-aligned creative under tight timelines.

Flag of

New Delhi, India

Feb, 2018 - Dec, 2019

•

1 year, 10 months

Art Director

Nov, 2016 - Feb, 2018

•

1 year, 3 months

Dentsu Aegis Group

Nov, 2016 - Feb, 2018

•

1 year, 3 months

Worked as Art Director at Dentsu Aegis Group, leading visual direction across branding, packaging, and integrated campaigns for global and regional clients. Collaborated closely with strategy, copy, and client teams to translate business goals into clear, high-impact visual systems. Oversaw concept development, design execution, and quality control across multiple touchpoints.

Flag of

Gurgaon, India

Nov, 2016 - Feb, 2018

•

1 year, 3 months

Education

Uttar Pradesh Technical University

2011 - 2015

•

4 years

B.Tech

Flag of

India

2011 - 2015

•

4 years

Qualifications

Master in Design

2016

WLC London

Visual communication and advertisement.

2016

Freelancer logo US (International) / English
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