I have 4+ years of experience doing web analytics, website testing, and managing tag management accounts. I have run over a hundred website tests and have been instrumental in coming up with website testing ideas based on analysis I have done. I have also managed tag management solutions for multiple companies with dozens of various analytics tagging requirements, as well as managing all 3rd party tag implementations. I have experience in Google Analytics, Adobe Analytics, Tealium, Google Tag Manager, Dynamic Tag Management, Optimizely, and Adobe Target.
-Planning and budgeting for long-term Search Engine Optimization
-Email Marketing Campaigns
-Both online and off-line web-based marketing
--Implementing pixels via DTM and GTM
Creating weekly and monthly reports on campaign progress
All Analytics ( both Google Analytics and Adobe Site catalyst)
All A/B testing (Adobe Target and Google Experiments)
All Audience Segmentation (Audience Manager and Google Remarketing Lists)
All Analytics, Tags, Pixels, Data Layers implementation (Google tag Manger and Adobe Tag Manger)
Looking forward to chatting with you,
I am a highly analytical, self motivated professional with over four years of experience in Digital Analytics Implementation.I am extremely passionate about adding meaning to this data and extracting value. Marketing Analytics, Customer Insights, and Data Modeling are some of my core competencies. I bank on my creativity to help me strategize and devise innovative solutions.
Ensuring end to end user journey tracking using TMS.I focus on the design,development and execution of analytics projects.
Bachelor's of Technology
Uttar Pradesh Technical University, India 2011 - 2015