EXPLORE


4.6
4.6
100%
$30 USD / Hour
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Ecuador (12:06 AM)
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Joined on May 28, 2012
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2 Recommendations
$30 USD / Hour
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When you require marketing or content writing that is well structured, intelligent and isn't your run-of-the-mill output, please consider me. I have extensive and proven experience in marketing communications, including: * Creation of marketing strategies and business plans * Web page development, including social media planning and execution * Copywriting of off- and online collateral * Research and writing of press releases, byline articles and blogs * Web-based research projects I have worked in B2B technology & telecoms markets, and the B2C sector. I can't compete with cheap offshore providers than churn out high-volume, low-value content; consider me for your bespoke or technically challenging projects.
Verifications
On time
100%
On budget
100%
Accept rate
86%
Repeat hire rate
18%

Infographic: the global issue of copper theft
Recent article written on technology in the travel industry
Press release - new customer win

Infographic: the global issue of copper theft
Recent article written on technology in the travel industry
Press release - new customer win
Thank you so much for your fast support. I definitely to work to you again. [10 July, 2013] Excellent service! do again in near future.
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Excellent writer, very high quality work. I will be using Karen again in the future and wouldn't hesitate to recommend her work to others.
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Excellent quality press releases. Will definitely hire again.
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Excellent freelancer, i would love to work with her again in near future. Thank you so much for kind support.
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Experience
Salvia Restaurant and Consultancy
May, 2014 - Jan, 2016
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1 year, 8 months
Owner/Manager Salvia Restaurant, Ecuador
May, 2014 - Jan, 2016
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1 year, 8 months
I set up and ran Salvia Restaurant and Consultancy in Ecuador with my husband, a modern European restaurant in a UNESCO heritage city. I was front of house, and also in charge of marketing, strategy, legal, financial and branding - in both English and Spanish. We were #1 on Tripadvisor for more than 500 consecutive days, Top Choice in Lonely Planet Ecuador and contracted by major businesses to help with their food strategies. We sold Salvia in Jan 2016.
Owner/Manager of Salvia Restaurant, Ecuador
May, 2014 - Jan, 2016
•
1 year, 8 months
I set up a new, Modern European restaurant with my husband whilst living in South America. I was front-of-house as well as managing all of the brand development, social media, web page, accounting, legal, legislative and other corporate activities, with dual marketing in English and Spanish. Accolades include: * Number one on Tripadvisor for more than 500 consecutive days * Top Choice in Lonely Planet Ecuador * Chosen by high end business to work on consultancy projects to renovate their food
May, 2014 - Jan, 2016
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1 year, 8 months
Head of Marketing Communications
Apr, 2010 - May, 2014
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4 years, 1 month
Geo Networks
Apr, 2010 - May, 2014
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4 years, 1 month
Responsible for the full remit of marketing activities from initial branding and product proposition development through to campaign development, tactical deployment and tracking. Specialist in PR, Branding and collateral development, campaigns & lead Generation at a corporate and enterprise (Finance, Media, Gaming, Ecomms & Professional Services) levels. Excellent project management, event management and writing skills.
Apr, 2010 - May, 2014
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4 years, 1 month
Marketing Manager, Banking Division
Jun, 2006 - May, 2009
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2 years, 11 months
Financial Objects
Jun, 2006 - May, 2009
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2 years, 11 months
I headed up the Marketing division for the Banking side of Financial Objects, a UK AIM-listed software company. Responsibilities included copywriting (PR and case studies), proposition and message development, event management, lead generation, collateral development and the creation of a banking microsite.
Jun, 2006 - May, 2009
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2 years, 11 months
Education
MBA Henley Management College
2004 - 2006
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2 years
2004 - 2006
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2 years
BSc (Hons) Business
1994 - 1998
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4 years
1994 - 1998
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4 years
Qualifications
B2B Brand building
2008
Chartered Institute of Marketing
Week long course on brand building and copywriting, from the CIM
2008
B2B campaigns
2005
Institute of Direct Marketing
Course on delivery of direct marketing campaigns (email, SMS and print) for B2B companies
2005
Certifications
US English
UK English
Freelancer Orientation
Blogging