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amsterdam, netherlands
It's currently 1:17 PM here
Joined January 7, 2015
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Laura Catarina L.
@lauralehtonen
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amsterdam, netherlands
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E-commerce and Languages Expert
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Experience
Regional E-commerce Manager
Apr 2018 - Jan 2019 (9 months, 2 days)
The Hut Group is a leading e-commerce company and one of the world's leading online retailers, operating in over 140 markets with more than 35 brands.
During my time there, I lead the Nordic e-commerce team for The Hut Group brand Myprotein, the world's biggest online sports nutrition brand.
▪ Managed team of 5+ people responsible £7 million in annual sales
▪ Strategy generation: operational, marketing, sales
▪ Budget management
▪ Performance management
▪ New product development
E-commerce Manager
Sep 2017 - Mar 2018 (6 months, 2 days)
Responsible for growing Myprotein’s online sports nutrition sales and marketshare in Finland and Sweden through:
▪ Data-analysis, list page optimisation, A/B Testing
▪ Price-optimisation, sales and marketing strategy
▪ Digital marketing: influencer, PPC, SEO, SEA, email and affiliate marketing
▪ Google Analytics, Google Adwords, SQL, Tableau
Strategy, Markets & Product Lifecycle-Management Intern
Jul 2016 - Aug 2016 (1 month, 1 day)
▪ Main project: establishing a market database for the passenger boarding bridges market; compilation of market intelligence data by estimating total market size, and of competitor data by analysing lost-order statistics
▪ Second-project: survey for automated people mover market and public accessibility market
▪ Preparation of presentation material for the Head of Strategy, Markets & Product Lifecycle-Management for both projects
▪ Data-analysis, market research, excel, powerpoint
Education
BSc Business Management
(3 years)
Qualifications
German Language C1 Certificate
IBZ Essen gGmbH
2019
Completed intensive language course "Deutch als Fremdsprache" (German as a foreign language) Level C1 with an average grade of 84,5%.
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