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leecarpenterj

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Flag of United Kingdom Brighton, United Kingdom
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Member since September, 2012

Senior digital marketing strategist and e-commerce expert with more than 10 years of experience managing e-commerce, customer service, and web accounts. Adept at developing marketing strategies, websites, and sales processes to support hundreds of thousands of products and millions of orders per year. Strengths in site setup, international retail operations, and business growth. Consistent track record of sales increases, cost efficiency, and effective use of data. Demonstrated ability to design and implement new services and platforms.

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@leecarpenterj

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Top Skills

  • Website Design
  • Copywriting
  • Internet Marketing
  • Project Management
  • SEO
  • Data Entry
  • Link Building
  • Excel
  • Product Sourcing
  • Social Networking
  • Google Adwords
  • Wordpress
  • Facebook Marketing
  • Blog
  • Customer Support
  • Powerpoint
  • Drupal
  • Editing
  • CMS
  • Report Writing
+ show more

Recent Reviews

No reviews.

Experience

Head of E-Commerce

Apr 2011 - Jul 2012 (1 year)

NHS SUPPLY CHAIN / DHL, Nottingham o 2011-2012 Provider of healthcare products and supply chain services to the National Health Service, with single-point access to more than 600,000 products. Processes over 4 million orders annually for 120,000+ order points. Head of E-Commerce As director for the organisation's online presence, led 4 direct and 18 indirect reports across ordering systems, social media, and digital marketing. Established the company's digital roadmap and e-commerce strateg

Head of E-Commerce

Jan 2011 - Apr 2012 (1 year)

JANE NORMAN, London o 2011-2011 Leading fashion brand targeting Ladies from 18-25 with over 300 stores globally and online sales of £13 million ponds with more that 400 own brand products Head of E-Commerce (contract) Delivered e-commerce and digital marketing strategy for the multi channel business. Set promotional plans, forecasts and budgets in order to grow revenue, customer acquisition and brand awareness through the multi channel estate. Ensured e-commerce platform was fit for purpose an

Head of E-Commerce

Mar 2010 - Jan 2011 (10 months)

BRITISH BOOKSHOPS / WH SMITH, Brighton o 2010-2011 Seller of books, stationery, and related items with 51 stores and an e-commerce website; also runs the Next bookshops franchise. £20 million in turnover from online and bricks-and-mortar sales. Head of E-Commerce Managed an online sales budget of £850,000 for 3 million products across the company website and store kiosks, as well as presence on Amazon, eBay, and Next. Led a team of 5 direct and 7 indirect reports. Identified and managed sup

Head of E-Commerce

Mar 2010 - Jan 2011 (10 months)

BRITISH BOOKSHOPS / WH SMITH, Brighton o 2010-2011 Seller of books, stationery, and related items with 51 stores and an e-commerce website; also runs the Next bookshops franchise. £20 million in turnover from online and bricks-and-mortar sales. Head of E-Commerce Managed an online sales budget of £850,000 for 3 million products across the company website and store kiosks, as well as presence on Amazon, eBay, and Next. Led a team of 5 direct and 7 indirect reports. Identified and managed sup

Head of E-Commerce

Dec 2009 - Mar 2010 (3 months)

MATCHES FASHION, London o 2009-2010 Luxury retailer selling premium branded products through 11 London boutiques and online, selling over 2000 products online seasonally generating in excess of £12 million online. Web Consultant (Contract) Managed Matches fashion £12 million online business. Management of several teams, including, fulfilment, customer services and online marketing, exceeded financial forecasts, delivered excellence through continued support of business objectives and grew

Head of E-Commerce

Dec 2008 - Dec 2009 (1 year)

IRREGULAR CHOICE, Brighton o 2008-2009 Footwear retailer known for creativity, imagination, and originality; £28 million in turnover from online and brick-and-mortar stores in the London, New York, Hong Kong, and other major markets. Head of E-Commerce Built both the US and UK e-commerce websites from start to finish, as well as creating the company's social media presence and an eBay outlet. Contracted a web design firm to create a content management system with the functionality to supp

Head of Buying and E-Commerce

Jun 2005 - Dec 2009 (4 years)

CLOGGS, Birmingham o 2006-2008 International online footwear retailer offering 100 different brands of shoes across 2 different website including dedicated French language sites. Partnered with Dr Martens to be their white label web site. Head of Buying & E-Commerce Managed online sales of £17 million and a £5 million buying budget, with a team of 15 including 7 direct reports. Developed online marketing campaigns and discount offers within a cohesive e-marketing strategy. Sourced new

Education

Business Studies

1995 - 1999 (4 years)

Certifications

Fellow (2012)

Institute of Leadership Management - Award proving excellence and dedication to improving and building teams as well as leading teams to succss.

Affiliate Professional (2011)

British Chartered Institute Marketing Membership

Change Management (2011)

3 Day management course in change management.

Advanced Search Engine Optimisation (2012)

Advanced SEO

Data Management (2012)

Complete data management including Legals, Data Protection.

Publications

Monday Morning Panic Stations

A Blog Post on How to identify 18 key checks when sales are down online.

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