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Freelance CopywriterJan 2018
I am an accomplished copy and creative writer specialising in digital marketing. Uncovering the why, I create copy and marketing strategies using years of research and experience of making connections with readers. I do this with only one metric in mind – results. I have been working with small and medium businesses, to create content which increases sales and direct communication with customers.
I am an author from Melbourne. My short story, 'Battle of the Wands' was published in the Story Storm anthology May 2018 and I have three more stories scheduled for anthologies to be printed later in 2018, early 2019. My passion is to write children's fiction, including Picture Books, Short-Stories, Flash fiction and I am partway through a YA novel. I am part of a number of critique groups, some of which I manage, and have built a large community called the '52-week picture book challenge'.
Product ManagerJan 1999 - Apr 2018 (19 years)
Responsible for driving key aspects of the Customer Solutions product portfolio for business, to deliver (and exceed) key revenue targets and help define the “why and what” of the value proposition to market. Ensuring product profitability, penetration and market segment targets - focusing on digital channels such as Internet Banking, mobile app and nab.com.au. Deliver product strategies for target industries and segments that support the group digital agenda.
Bachelor of Business Studies Majoring in Marketing and Management2003 - 2008 (5 years)
Copywriting Essentials (2018)Australian Writer's Centre
A unique 7-step process to write great copy for any product, any service, any medium at any time. Proven headline formulas, taking creative briefs, sophisticated research techniques, top 10 on- and off-page SEO copywriting factors for website ranking, writing EDMs, long-form content including blogs, articles, FAQs and e-books.
Professional Certificate (2018)
SEO Copywriting (2017)Australian Writer's Centre
The importance of SEO, and the relationship between SEO and creating a visible digital presence. The top on-page SEO factors utilised by all great copywriters, how you can leverage keywords to attract quality traffic, how to make websites user-friendly – for Google and your customers! Understanding title tags and meta tags, and how to use them effectively, how to use long tail and short tail keywords, keyword planning and research and the importance of creating a positive online user experience.