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@lulubarnard
Flag of South Africa Johannesburg, South Africa
Member since July, 2012
0 Recommendations

Lulu Barnard 

Let’s put pen to paper! I have been writing professionally for over seven years. I’m an experienced digital copywriter and content creator, and I specialise in website copywriting, blogging and SEO copywriting for technology, auditing, lifestyle, marketing, and many more topics. More importantly, I am able to conceptualise any form of copy required, and I’m most definitely passionate about writing - I’ll work and deliver top quality writing, and meet any client’s needs. I have certificates for copywriting, creative writing, press release writing - on the side I have digital marketing, web development and graphic design certificates too. My writing voice is professional, original and authentic. My clients have complemented not only on my ability to produce copy to represent their brand style voice, but my dedication and ability to produce virtually error free copy too.
$25 USD/hr
3 reviews
3.3
  • 67%Jobs Completed
  • 100%On Budget
  • 100%On Time
  • 13%Repeat Hire Rate

Recent Reviews

Certifications

Copywriting (2010)

Vega school of brand leadership

Develop techniques for generating focused ideas Develop writing skills to become an effective communicator Focus sales messages Write in a way that connects with customers Write advertising communication that boosts sales or business opportunities Understand how to write for different media: print, radio and digital (web writing and banner ad campaigns) Think visually, laterally and conceptually

Digital Marketing (2011)

Quirk

Digital Marketing Strategy • Understand digital marketing strategy, and why is it essential to your overall marketing plan • Discover the questions you need to answer in order to develop your strategy Market Research and Content Strategy • Learn to conduct user research, to understand what customers want and need from you • Implement a content marketing strategy that engages customers and creates value Creating your Digital Assets • Learn about user experience design to ensure your digital assets are engaging and user friendly • Ensure your business has an amazing website that meets your customers’ digital needs • Write effective, engaging online copy for time-starved readers and search engines Managing Customer Relationships and Social Media • Understand customer relationship management (CRM) and the role it plays in creating and growing positive customer relationships • Choose the best social media tools for your brand, engage social audiences effectively, and nurture your brand online Search Engine Marketing • Learn how to get your website to the top of the search results through best-practice search engine optimisation • Advertise your brand on search engines, using the direct and cost-effective method of pay-per-click advertising Online Advertising • Discover various cost-effective ways of promoting your business online using online advertising channels • Advertise your brand across the web using banner ads, social media ads and mobile advertising • Get added exposure for your brand through affiliate marketing Digital Direct Channels • Take advantage of video marketing – an engaging approach to online content marketing • Implement a successful email marketing strategy – still one of the most effective ways to engage with customers online • Learn about the many tools, tips and practices for successful mobile marketing Optimising Your Digital Campaigns • Discover the valuable data and powerful insights you can gain from web analytics by measuring online activity from your marketing campaigns • Make your current strategies more effective and affordable by testing and constantly improving your digital marketing efforts

Web development (2001)

Van Zyl and Prichard

HTML advanced CSS advanced ETC

Graphic Design (1995)

Damlin

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