East Coast Residences Brochure
This is a brochure about East Coast Residences which outlines the development details, floor plan, amenities and pricing, and is targeted at home buyers and real estate investors.
I have in total more than 14 years of writing/communications experience spanning across editorial, marketing communications, internal communications, and public relations. During this time, I have developed content (writing and editing) for event keynotes/speeches, event running scripts, advertorials, advertisements, customer success stories, newsletters, brochures, e-mailers, etc. These cover various industries such as consumer research, real estate, education, healthcare, IT, etc. My professional experience covers regional communications (internal and external), integrated marketing communications and journalism, all gained with well-established multinationals. Over the last 10 years, I have helped to strategize and execute external and internal communication plans as well as client and business initiatives to support corporate vision and goals. This included developing content for C-level/senior executives, creating marketing collaterals and content, and driving media relations program and identifying opportunities for proactive media outreach.