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Marni P.

@marnipatterson

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Global High Tech Marketing

$40 USD / Hour

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United States (12:13 AM)

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Joined on May 14, 2012

$40 USD / Hour

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I have over 15 years of global product marketing and business development experience with General Electric, Sun Microsystems and several small software companies. My experience includes content and message development for print and electronic marketing campaigns both in the U.S. and globally. I've launched marketing programs throughout Europe that increased lead generation rates by 30% and website traffic by 40%, designed business development program that generated over $6 million in sales opportunities over two quarters, and launched global partner incentive programs that generated over $1.6 million in revenue. I currently own Tucson Transatlantic Trade (TTT), which focuses on assisting companies in the renewable energy, construction, food processing and aerospace/defense sectors expand into global markets profitably and with minimal risk. Specific services TTT offers include joint venture formation, technology licensing, sales/marketing channel development and capital acquisition. I also coordinate TechEDge, an educational program for technology companies for the Small Business Development Center (SBDC) of Greater Phoenix.

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Portfolio

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Experience

President

Jan, 2011 - Present

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14 years, 11 months

Tucson Transatlantic Trade

Jan, 2011 - Present

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14 years, 11 months

Implement projects in conjunction with global partners in the renewable energy, construction, food processing and aerospace/defense sectors. Structure joint ventures and licensing agreements, and develop sales/marketing distribution networks.

Jan, 2011 - Present

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14 years, 11 months

Global Sales Enablement Manager

Dec, 2006 - Jan, 2011

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4 years, 1 month

Sun Microsystems

Dec, 2006 - Jan, 2011

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4 years, 1 month

Developed and managed sales and partner marketing, training and promotion programs for software, servers, and storage products and associated services.

Dec, 2006 - Jan, 2011

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4 years, 1 month

Marketing Manager

Dec, 2002 - Dec, 2006

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4 years

FTR Limited

Dec, 2002 - Dec, 2006

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4 years

Developed marketing programs for multimedia and content management hardware and software products. Collaborate with product management, research and development and quality assurance to manage product releases and new product launches.

Dec, 2002 - Dec, 2006

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4 years

Education

Touro College

2003 - 2004

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1 year

MBA, International Business

2003 - 2004

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1 year

Syracuse University

1988 - 1990

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2 years

MA, Communications

1988 - 1990

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2 years

Syracuse University

1985 - 1988

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3 years

BA, International Relations

1985 - 1988

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3 years

Qualifications

Global Leadership

2003

Thunderbird School of Global Management

10-week certification course covered all aspects of global business

2003

Publications

Doing Business on the World-Wide Web

Crisp Publications

A "how to" manual on what you need to know to effectively do business on the Internet (published in 1997).

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