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Flag of United Kingdom Bradford , United Kingdom
Member since January, 2013
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Martin Petty 

Dear Sir or Madam, Managing projects, business development, generating new sales revenue, holistic continuous improvement, providing exceptional customer service, delivering training & quality programs successfully, have all been my main career goals so far as a business professional. I excel at aligning strategy to best serve customer & business objectives & accelerate profits. I possess extensive experience in collaborating at different levels & in a variety of roles with leading international companies in diverse market sectors, ranging from small start-ups through to leading household name Brands. My excellent time-management skills, creativity & enthusiasm allow me to successfully direct multiple projects & programs simultaneously from estimation to completion. Qualified as a Prince2 practitioner in project management, offering knowledge which is adaptable to all industry situations. I own a proven track record of planning & implementing process improvements & automation, increasing efficiency & productivity to reduce overall operating budgets, while increasing value & client satisfaction. I am able to devise cost effective & dynamic alternatives for corrective & preventative recommendation actions; avoid delays & financial repercussions, often under challenging deadline situations. Assessing & managing risk threats & opportunities in-line with quality management strategy manual, policy, documents, ISO: 9001 & industry regulations. I like to give frequent recognition & positive appreciation to bring out the best in other people, motivate & gain mutual respect. I adapt quickly to new environments & have a passion for continual learning; investing considerable amounts of my own personal time into home study courses & reading career related books. I am confident that if we are a genuine fit for each other; my expertise will generate great value & long term benefits for your business. For a more detailed presentation of my skills, experience & career highlights, please review my Curriculum Vitae attached, & feel free to contact me at your earliest convenience. Thank you very much in advance for your consideration. Sincerely, Martin Petty
$20 USD/hr
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BUSINESS DEVELOPMENT (Part time self-employed - temporary contract)

Jul 2013 - Mar 2014 (8 months)

I provided strategic support, sales guidance & media for the managing Director at the time; aiding business expansion. Highlighted Accomplishments:  I prepared eBay shop & Twitter presence for English translated packaging of Cokoradky re-sub-branding into Chocolikiss including registering the domain name.  Contributed to packaging style developments, including English translated text & graphical content; improving the brand identity & visual impact within tight budget constraints.  During my time as a consultant, Catlee launched across 140 Zabka Local Convenience Stores within the Czech Republic, to be found in key point of sale store locations (Owned by Tesco Stores CR Franchise April 2011).

BUSINESS DEVELOPMENT (Part time while working full time) | SALES EXECUTIVE, PROCUREMENT & CUSTOMER SERVICES | September 1996 - August 2000 (Full time)

Jan 2011

A family owned business started in 1987. A company that I was fortunate enough to be able to spend my whole life growing-up with; working full time for 4 years, & then part time developing my skills & experience while simultaneously helping to develop the business, increasing the amount of new customers & profit, while building automatable processes for efficiency. Highlighted Accomplishments:  Researched, formed & implemented a marketing plan of 10 strategies to get more new customers, some include:  Researched database companies to create a large company specific database to run automated direct email marketing campaigns, including creating all the artwork designs, the sales text content & retouching work.  Created a Google Business page, PayPal Business account, listed on 50+ directories, updated the sales process.  Created the company’s on-line eBay store. Designed & retouched all artwork and text media. Automated operating processes for a simple handover. 100 % positive feedback score, attracting new & repeat direct customers.  I managed store operations & oversaw deployment of new inventory management software; offering improved product tracking & re-supply data of customers’ requirements. Placed orders, promoted & sold products in varied campaigns to existing customers, while attracting new customers to the portfolio (September 1996 - August 2000).

BUSINESS DEVELOPMENT (Part time Volunteer while working full time)

Oct 2010 - Jul 2013 (2 years)

I helped my Czech friend start-up a successful Zumba franchise running full time in the UK, & gained new skills & experience in the achievement of adding great value developing the business model while raising money for local charities. Highlighted Accomplishments:  I created business marketing & advertising media, including a Facebook page with a 300+ friend/client portfolio.  100+ different clients attended on peak season weeks, one of the highest attended Zumba courses in the district.

PROJECT MANAGER | MARS INC. Human & Pet Food Packaging & Design

Jul 2008 - Jun 2013 (4 years)

Senior & most experienced in managing new projects & re-branding launches of top-level MARS INC. products at the time. Executed branding strategies within allocated budget constraints. Developed product promotional & advertising campaigns, coordinate print materials, technical & graphical file needs. Documented & tracked all project, branding & promotional efforts. Advised stakeholders at all levels of progress milestones or timely escalation of unforeseen & challenging potential risk threats & opportunities. Liaised in person & remotely by video & telephone conference to secure project briefs & approvals, direct resources, increase brand quality engagement & continued business improvement success. Highlighted Accomplishments:  I was recognised for running successful assessment programs within a newly established UK Vendor Assurance Team, responsible for implementing a compressive Quality System. Ability to give clear reports with none bias judgment & BSI methodology to determine the root cause of issues, resulting in efficient simple solutions & action recommendations in all areas of compliance, & without detriment to partner linked processes.  Promoted in my last couple of years to take joint lead in the official BSI business audit & get officially certified.  Excellent conflict management, information gathering, & ethical interviewing skills, reducing defensive positions by reluctant employee, gradually changing to a healthier & more positive paradigm that gains trust & open cooperation in the belief that the quality system & auditing is in everyone’s beneficial advantage.  Made important updates to quality control check lists & processes i.e. avoided legal issues with incorrect use of old obsolete elements through introducing a library of master elements (TM and R marks etc.) for consistent use on all packaging in a version controlled environment. Automated documentation emails were providing, which asked the receiver to sign that they understood or reply with any questions. Clicking the sign button created a digital signature on the training record. Aligned docs within the process flow map on the internal quality workbench site.  Managed projects for popular MARS INC. owned sub-brands, including: Whiskas, Sheba, Pedigree, Cesar, Uncle Ben's, Dolmio, Suzi Wan, Elby, Catsan, Kit-e-kat, Pal, Bounce, Chappi & Seeds of Change Organic Chocolate.  Recognized for outstanding work on re-launch of Pedigree products by the UK Pedigree Brand Manager, based on performance of meeting accelerated deadlines with flexible strategies that maximised client satisfaction.  Compiled style guide for graphic designers that standardized & enhanced operating practices, boosting client sales & quality, with an overall sizeable reduction in client printing costs by efficient use of common printing tools.  Created advanced Excel templates & formula that streamlined reporting & invoicing processes.  Restructured workflow planning to provide better oversight & reduced time to market for projects involving distribution across the majority of European markets, occasionally the US & Canada too.  Key in securing additional contracts for 3D Product & base files, plus additional creative artwork services.


Sep 2003 - Jun 2008 (4 years)

Provided graphics & print materials guidance on product launches & brand line extensions for Colgate, SSL & Pets at Home veer telephone, video conference & in person around Europe. Recorded activity using management information systems & email digital wallet. Supported the Foxes Biscuits & UB project managers to aid in successful & timely project completions. Delivered colour perception & marketing advice during design concept process meetings for materials relating to the launch of new Durex massage products & attended the test print runs in the UK to help the client with the final decision process. Highlighted Accomplishments:  I provided critical project reprographics support for launch of Pets at Home product line, an account which generated more than £150,000 in annual company revenue.  Managed the packaging extension of SSL Pharmaceutical (Durex - SSL) product line, an account that produced more than £60,000 in annual revenue.  Collaborated successfully with designers, technicians & brand managers to complete all projects within right first time tolerance, with meticulous attention to detail, & a passion to learn & attend all possible training courses.

FINANCIAL SERVICES AGENT (Part time self-employed while studying full time)

Oct 2000 - Aug 2003 (2 years)

Business to Customer Sales. Identified potential clients by cold call canvassing the public sectors & servicing inbound leads for financial products & services, car & home insurance, gift & shopping vouchers, catalogue shopping, & even Christmas hampers. Communicated lending & repayment terms according to strict rules, business policies & legal regulations. Highlighted Accomplishments:  I twice expanded established client portfolios starting at around 20, to a continuous 100+ weekly customers.  Provided full training for 6 weeks & continued support for 5x new Credit Agents.  Drove annual collections to average more than 32% over original monthly set targets.


HND/BTEC Applied Science: Distinction

2000 - 2002 (2 years)

Advanced Apprenticeship | Business & Administration (Part time education while working full time)

2007 - 2009 (2 years)


PRINCE 2 Registered Practitioner (2012)

APM Group

Project Management Qualification 02593664-01-WNUW P2P/887821

Internal Auditor: ISO 9001 Training Course (2013)

British Standards Institute

ENR-00084742 7805321 | Vendor Assurance & Quality Control

How to Win Friends & Influence People Programme (2010)

Dale Carnegie Training

5 Day Intensive Course.

Microsoft Excel 2007 Advanced (2012)


Introduction to: ISO 9001 Training Course (2013)

British Standards Institute

License ENR-00078108 | Vendor Assurance & Quality Control

NVQ Level 3 Business & Administration Principles (2009)

City & Guilds London

License 605805593 / 40

Teambuilding Skills (2009)

Aster Training

Registered DTI MAS

Problem Solving Skills (2009)

Aster Training

Registered DTI MAS

Customer Care (2006)

Citrus Training

First Aid at Work (2010)

British Red Cross

License 19062-FA3

Fire Marshal Team Leader (2012)

Ben Hanney Fire & Safety Services

Managing Stakeholder Relationships (2007)

Mars (Masterfoods) Veghel Netherlands | 5 Day on Location Client Created Training

Project Management (2010)

Career Steps

License 092009 / 0710

Repro-graphics | Print Technical | Process | Colour, Quality & Project Management (2013)

Intouch (Matthews Brand Solutions) Continuous Training & Printer, Client & Agency Visits

September 2003 to June 2013


MEC-AIR: On-line Store Creation

Identity Profile Evidence

Marketing Page

Zumba Monicka: on Face Book (300+ friend / client connections, and growing)

Catlee: Camera Interview