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Max B.

@maxbessone

0.0

Thinker. Maker.

$110 USD / Hour

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New Zealand (5:32 PM)

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Joined on September 4, 2016

$110 USD / Hour

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Max is a creative & conceptual thinker with 14 years of experience between Italy, Australia and New Zealand. He’s worked extensively on branding, advertising, print materials, campaigns, POS but most of his experience has been developed on UX & UI often focused on gamification. Max has worked with Pacific companies such as ASB, ANZ, KIWI BANK, TURISM NZ, RIO TINTO and european brands as FERRERO, KTM, IKEA, BACI&ABBRACCI, FEDERICO MOCCIA, LAVAZZA. He is driven by a child-like fascination with life and his unrelenting desire to understand “why?”. He enjoys strategy, loves a challenge and pushes the boundaries of creativity over the limit. Idea conception is his passion and presenting is his payoff.

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Portfolio

- BRIEF -
Kiwi Bank is an organisation with an incredible culture. They are really proud of it and they are pushing the boundaries forward, every day. When I met Hillary a Cathy, they wanted a product to explain to the organisation itself, how Kiwi Bank was planning to move into the future. They were looking for a way to tell a story in captivating, easy and fun way, using new technologies.

- CONCEPT -
We design the story, built on two different characters. They personify the old fashion (the grumpy lemon-man), and the futuristic way (the supercool kiwi-man). Through them, we built a tale showing old technologies vs new technologies, the frustration vs simplicity, the antisocial vs social, all into a context from the beautiful design, amazing interactivity and a lot of humour.

- RESULT -
We built a parallax website, an experience at 360°. Using the parallax effect, we have been able to create an interactive product which deeply involve the audience in the story.

KIWIBANK Parallax Website

- BRIEF -
Creating unbelievable stories, make us believe that magic can exist, that fantasy and reality can merge and that they are only limited by our own imagination. I wanted to transform, illusions and rhetoric concepts, in reality. The challenge of the project has been to use only one subject and I decided to use my personal portrait. Widely accepted as an art form, photo manipulation requires skill as well as an active imagination but, how many variations I can create using my simple face?

- RESULT -
In photo manipulation, I truly believe that small details can make a huge difference. And that’s what I tried to do through my works. I focused exclusively on the subject, to reinforce expressions and I kept the background as clean as possible. The result is a funny trip in a imaginary world between, images made by colours and figures of speech.

100 Portraits

This product has been developed by Kineo.
It was a project born to promote New Zealand worldwide, and explain the culture of the country to travel agencies in the world.
The web course has been builded with Storyline, which has big limitations compared a traditional development. Although if, we used a clean and simple graphic to satisfy the restrictions of Storyline, the final product results useful, informative and rich of beautiful images. User friendly and understandable to a target audience with many different grades of technical knowledge, this online course has been developed in 8 different languages.

This product also has been awarded as best learning model online 2014.

Turism New Zealand web course

- BRIEF -
Tic Tac is a product by Ferrero. They wanted to come up with a new packaging to launch a new candy they had, on the US market. The candy was bigger than a normal Tic Tac, so it was required a different opening system for the container. Something that could allow either a single or multiple pick up.

- CONCEPT -
One of the challenge was to keep the candy’s container, as much as possible, similar to the well known Tic Tac container already on the market. But because of the size of the new candy, the idea was to create a double opening to consent different pick up.

- FINAL RESULT -
Double openings on top, look rounded to resemble the candies inside and flashy graphic with silver foil. I have designed different proposals to find the right ‘look and feel’, and through the support of 3D software, I’ve been able to show to the client a quite realistic result.

Concept Design for Tic Tac

KIWIBANK Parallax Website

100 Portraits

Turism New Zealand web course

Concept Design for Tic Tac

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Creative Director

Jun, 2016 - Present

•

10 years, 1 month

MOXIE

Jun, 2016 - Present

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10 years, 1 month

In consultation with owners and other seniors, responsible for setting and maintaining the overall creative standards of the studio and brand positioning. Directs the activities of other team members and inspires them to exceed and reach the agency’s standards of creative excellence, timeliness, and profitability, whilst inspiring our clients and achieving their goals.

Jun, 2016 - Present

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10 years, 1 month

Design Mentor

Jul, 2015 - Present

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11 years

VENTURE UP

Jul, 2015 - Present

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11 years

Design mentor for Venture Up, the leading entrepreneurship accelerator programme for New Zealand’s young aspiring leaders. It is a full time six-week entrepreneurship experience for the most promising young entrepreneurial minded New Zealanders in which they build their own skills through training sessions and leading methodologies being used by entrepreneurs around the world.

Jul, 2015 - Present

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11 years

Senior Designer / Creative Director

Aug, 2011 - Dec, 2015

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4 years, 4 months

KINEO PACIFIC

Aug, 2011 - Dec, 2015

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4 years, 4 months

Idea generation, concept development and visualisation for Kineo agencies across New Zealand and Australia. Creative direction of the freelancers and of the indian team during the development of the products. Providing advice and support to hire new creative talents.

Aug, 2011 - Dec, 2015

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4 years, 4 months

Politecnico di Torino

2001 - 2004

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3 years

Design and Visual Communication

Italy

2001 - 2004

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3 years

Design and graphic arts

1995 - 2000

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5 years

Italy

1995 - 2000

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5 years