MAY 2010 - APRIL 2012 Oversee all marketing and public relations strategies for The Setai South Beach, a GHM hotel, including the planning and execution of annual marketing plans for rooms, F&B outlets and spa. Manage public relations activities through global PR agencies in France, UK, Italy, Germany, NY and Brazil, as well as local advertising agency, and web company in California. Act as brand ambassador to ensure all brand standards are upheld and work closely with the corporate offices in Singap