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Flag of Australia Cremorne Point, Australia
Member since February 21, 2014
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• A MARKET FOCUSED LEADER with an exceptional record of delivering innovative commercial strategies, whilst enhancing market share, revenue, customer acquisition and service. • I am a marketing & strategic go-to market specialist with nearly 20 years’ experience in FMCG, retail and new product commercialisation in Australia, Asia and the UK with expertise in driving growth by developing creative concepts, partnerships, brand strategies including use of social media. • I started as an intern at Kodak in London and was promoted to brand manager, consumer products. I have proven senior management experience at large customer focused firms like Telstra & the BBC; and more recently founded and successfully sold my own FMCG business. I am a high energy and creative leader with a tenacious commitment to driving operations, profits, online sales and market-share growth with team work, hard work and creating a place where people want to work.
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Senior Adviser

Jan 2012

I am responsible for advising inventors and entrepreneurs on start-ups within the Innovation Hub, Slipstream, at BaxterIP in Sydney. I deliver commercial go to market strategies and licensing agreements for entrepreneurs and inventors across new products, new technologies and innovative and disruptive business models. Achievements: - Brand names, Tag lines, Copy Writing - Representing a client’s new business model which promotes increases in attendance at live sporting events. During 2013, I prese


Business Science

1993 - 1997 (4 years)


Bachelor of Business Science (1997)

University of Cape Town

4-Year Honours Degree based on Harvard. Majors in Marketing and Business Administration


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