20 years experience in E-Commerce, Social Media, and Content and Product Marketing. Specialties:
• Strategic business & marketing plans
• Market segmentation and data analyses
• Product Marketing
• Integrated sales and marketing GTM plans
• Sales and channel lead generation programs
• Marketing and sales communications
• Multi-channel marketing launch plans
• CRM/sales/marketing management systems
• Competitive intelligence
• Business development
Segment & Industry Experience
B2B, SMBs, Fortune 1000, Business Services, Financial Services, Telecommunications, Data Networking, Information Publishing, Legal, Real Estate, Healthcare, Bioinformatics, Nonprofit, and State and Local Government, 3D Printing
Products & Services Marketing Experience
• Managed Data Network and Security Services
Cloud, Ethernet WAN/MAN/SAN, Colocation, BCDR, Managed Hosting and Applications, Managed IP-VPN, Frame Relay, ATM, Private Line, xDSL, VoIP, MPLS, Wireless (CDMA/W-CDMA/TDMA), Managed Security, PKI, Intrusion Detection and Prevention, Managed Firewall
• IT Services
Business Process Outsourcing (BPO), Professional Services, Systems Integration, Managed Print Services
• Applications and Software (SaaS)
SFA ([login to view URL], SalesNet), CRM, XML DBMS, EAI, IaaS, PaaS, Cloud Services