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Michele V.

@mvanheerden

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Strategic brand consultant

$150 USD / Hour

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South Africa (12:23 PM)

Joined on June 1, 2013

$150 USD / Hour

15 years of strategic experience and has worked for some of the leading brand and communication agencies in South Africa. I have a passion of sustainable business, business in Africa and her work has given her the opportunity to with companies in Europe, USA and many African countries on the West, East coast and in the SADAC region. My philosophy to strategy and marketing is that it needs to be simple, understandable and more importantly inspire people to so the impossible - change. Specialties:Brand positioning, Portfolio management, Culture Communication, Communication strategy, Visioneering, Brand planning, Marketing plan & budgets, Activation, Measurement, Marketing training

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Experience

Founder & Strategy Director

Mar, 2009 - Jun, 2012

3 years, 3 months

Intuit

Mar, 2009 - Jun, 2012

3 years, 3 months

Founder of a strategic marketing company called Intuit, which has been operational for 4 years. In that time we have launched some major brands to market in the telecoms and property sector in Africa. Clients included: Zamtel, Menlyn Main, Sacaw Metals, ZZ2, Colors, Maxwell and Varsity Cup. At times we engage with partnering agencies to provide strategic support on key accounts, some of which included Vodacom, Nedbank, FNB, Stuttafords and Wimpy

Mar, 2009 - Jun, 2012

3 years, 3 months

Group Strategy Director

Feb, 2008 - Feb, 2009

1 year

HKLM

Feb, 2008 - Feb, 2009

1 year

Employed by HKLM to head up their strategy division for the group. Worked on key projects in South Africa, Nigeria and the Middle East.

Feb, 2008 - Feb, 2009

1 year

Strategy Director and GM

Mar, 2004 - Jan, 2008

3 years, 10 months

TBWA\ The Disruption Consultancy

Mar, 2004 - Jan, 2008

3 years, 10 months

Headed up a niche strategic consultancy under the banner of TBWA\, providing upstream strategic support to the advertising agency along with our own client base. Worked in the mobile, automobile, financial services and FMCG markets, offering strategic positioning, brand architecture and communication strategies Key clients included: Nissan, Uganda Telecom, Liberty Life, JSE and Diageo

Mar, 2004 - Jan, 2008

3 years, 10 months

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