My experience includes building sustainable long term relationships. I ensure value is derived at every stage and ensure timeous feedback on existing campaigns and propose new strategies to increase business based on data analytics reports aligned to overall business objectives.
I impel my peers to be more creative, eager to learn and think out of the box by exposing them to new technology and staying abreast of global market trends. I drive performance and motivation in the team to ensure we uncover customer pain-points and focus on how we can enhance end-to-end customer marketing strategies delivering consistently exceptional on and offline experience.
When encountering challenges I always find the best solution continuously optimising processes ensuring targeted prospects are driven smoothly through the sales funnel.
I am experienced in creating inbound marketing campaigns outlining features, benefits and clearly articulating and developing the value proposition directly impacting how products or services are perceived by the desired market. I define customer marketing objectives and set realistic goals aligned to KPI’s and closely monitor the data using a host of analytical tools to ensure growth and customers that not only leave positive reviews but also recommend.
I run integrated search marketing campaigns that include social media aligned to conversions. I build various segmented audiences and understand the legalities involved in ensuring personal data protection and strictly adhering to customer protection regulations. I use a range of online tools to plan, manage and execute day-to-day activities that optimise team performance and ensure a bird-eye view.
I have sixteen years marketing experience, seven of them in Digital and the last three focusing more on search advertising and CRM management. I am proficient in Adobe Creative Suite, Wordpress, Shopify, email marketing and a range of other software. I have a basic understanding of process mapping, HTML & CSS. I also have a good mix of agency and corporate experience. I have a Digital Marketing Diploma, PR Certificate, Google certified in Analytics & Tag and currently studying towards my BA degree.