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Adobe InDesign Branding Graphic Design Illustration Photoshop
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Nicole H.

@nicoledhood

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Graphic Designer: Marketing, Photoshop, Retouching

$25 USD / Hour

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United States (10:43 PM)

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Joined on March 28, 2020

$25 USD / Hour

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I'm a graphic designer with experience in print, digital and retail design, targeting retailers as well as consumers. I have a history in campaign & photoshoot planning, and enjoy projects as large as multi-faceted marketing campaigns and as small as one-off retouching projects. I'm skilled at Adobe Photoshop, Illustrator and InDesign, and have trained in illustration in various hands-on mediums.

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Freelancer Graphic Designers United States
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Portfolio

Portfolio

6288114
OBJECTIVE -Provide in-store graphics for Bethel Park store, which was entirely redesigned as part of the 2018 retail update initiative ROLE -Design -Copywriting RESULTS -Over 35 graphics, including headers, window signs, window clings, table signs, shelf graphics, magnetic slatwall graphics -Graphic options catered to length of use: seasonless content for permanent use, and seasonal content for short-term use -Full graphic refresh as well as mall announcement graphics leading up to store opening

Stride Rite Store Graphics

OBJECTIVE -Provide in-store graphics for Bethel Park store, which was entirely redesigned as part of the 2018 retail update initiative ROLE -Design -Copywriting RESULTS -Over 35 graphics, including headers, window signs, window clings, table signs, shelf graphics, magnetic slatwall graphics -Graphic options catered to length of use: seasonless content for permanent use, and seasonal content for short-term use -Full graphic refresh as well as mall announcement graphics leading up to store opening

Stride Rite Store Graphics

OBJECTIVE -Provide in-store graphics for Bethel Park store, which was entirely redesigned as part of the 2018 retail update initiative ROLE -Design -Copywriting RESULTS -Over 35 graphics, including headers, window signs, window clings, table signs, shelf graphics, magnetic slatwall graphics -Graphic options catered to length of use: seasonless content for permanent use, and seasonal content for short-term use -Full graphic refresh as well as mall announcement graphics leading up to store opening

Stride Rite Store Graphics

OBJECTIVE -Provide in-store graphics for Bethel Park store, which was entirely redesigned as part of the 2018 retail update initiative ROLE -Design -Copywriting RESULTS -Over 35 graphics, including headers, window signs, window clings, table signs, shelf graphics, magnetic slatwall graphics -Graphic options catered to length of use: seasonless content for permanent use, and seasonal content for short-term use -Full graphic refresh as well as mall announcement graphics leading up to store opening

Stride Rite Store Graphics

OBJECTIVE -Provide in-store graphics for Bethel Park store, which was entirely redesigned as part of the 2018 retail update initiative ROLE -Design -Copywriting RESULTS -Over 35 graphics, including headers, window signs, window clings, table signs, shelf graphics, magnetic slatwall graphics -Graphic options catered to length of use: seasonless content for permanent use, and seasonal content for short-term use -Full graphic refresh as well as mall announcement graphics leading up to store opening

Stride Rite Store Graphics

6288110
BASIC PRODUCT RETOUCHING Removal of scuff marks, stray fibers, glue, wrinkles, tags, dirt, etc. from product as well as background. Preparation of files for final platform on which it will be used (website, print). ​ PHOTO EXTENSION ​Extending the scene in any direction so photo can be used in a wider variety of layouts. In many cases, only the original photo is needed. If complex objects are bleeding off the page, additional photos from the same photo set may be used to fill in missing content. ​ CONTENT SWAPPING Replacing content with photos from the same photo set. May involve swapping kids, bringing in a head or body parts from another photo and blending items to give the photo a more natural appearance.

Retouching

BASIC PRODUCT RETOUCHING Removal of scuff marks, stray fibers, glue, wrinkles, tags, dirt, etc. from product as well as background. Preparation of files for final platform on which it will be used (website, print). ​ PHOTO EXTENSION ​Extending the scene in any direction so photo can be used in a wider variety of layouts. In many cases, only the original photo is needed. If complex objects are bleeding off the page, additional photos from the same photo set may be used to fill in missing content. ​ CONTENT SWAPPING Replacing content with photos from the same photo set. May involve swapping kids, bringing in a head or body parts from another photo and blending items to give the photo a more natural appearance.

Retouching

BASIC PRODUCT RETOUCHING Removal of scuff marks, stray fibers, glue, wrinkles, tags, dirt, etc. from product as well as background. Preparation of files for final platform on which it will be used (website, print). ​ PHOTO EXTENSION ​Extending the scene in any direction so photo can be used in a wider variety of layouts. In many cases, only the original photo is needed. If complex objects are bleeding off the page, additional photos from the same photo set may be used to fill in missing content. ​ CONTENT SWAPPING Replacing content with photos from the same photo set. May involve swapping kids, bringing in a head or body parts from another photo and blending items to give the photo a more natural appearance.

Retouching

6288098
OBJECTIVE -Redesign prewalker collection box & packaging accessories -Brand prewalker collection with distinct color palette & graphic treatment -Communicate 'giftability' of prewalker shoes -Communicate brand commitment to 'fit' -Improve in-store experience: boxes hanging open at bottom, inability to access desired box without removing all boxes from rack ROLE -Design -Copywriting -Material sourcing -Costing/Estimates -Sampling for quality assessment -Creation of order codes between shoe & packaging factories -Assembly instructions for shoe factories RESULTS -Multi-piece packaging design: box, box hanger, size stickers, descriptive outsole stickers, custom gift wrap sized to the box -Branding approach: focus on comfort, with signature cloud designs and a soft, gender neutral color palette -Focus on gifting: removable box hanger, custom gift wrap with instructions on placement/wrapping, gift wrap callout on box -Commitment to fit: size chart -Improved in-store experienc

Prewalker Box Packaging

OBJECTIVE -Redesign prewalker collection box & packaging accessories -Brand prewalker collection with distinct color palette & graphic treatment -Communicate 'giftability' of prewalker shoes -Communicate brand commitment to 'fit' -Improve in-store experience: boxes hanging open at bottom, inability to access desired box without removing all boxes from rack ROLE -Design -Copywriting -Material sourcing -Costing/Estimates -Sampling for quality assessment -Creation of order codes between shoe & packaging factories -Assembly instructions for shoe factories RESULTS -Multi-piece packaging design: box, box hanger, size stickers, descriptive outsole stickers, custom gift wrap sized to the box -Branding approach: focus on comfort, with signature cloud designs and a soft, gender neutral color palette -Focus on gifting: removable box hanger, custom gift wrap with instructions on placement/wrapping, gift wrap callout on box -Commitment to fit: size chart -Improved in-store experienc

Prewalker Box Packaging

OBJECTIVE -Redesign prewalker collection box & packaging accessories -Brand prewalker collection with distinct color palette & graphic treatment -Communicate 'giftability' of prewalker shoes -Communicate brand commitment to 'fit' -Improve in-store experience: boxes hanging open at bottom, inability to access desired box without removing all boxes from rack ROLE -Design -Copywriting -Material sourcing -Costing/Estimates -Sampling for quality assessment -Creation of order codes between shoe & packaging factories -Assembly instructions for shoe factories RESULTS -Multi-piece packaging design: box, box hanger, size stickers, descriptive outsole stickers, custom gift wrap sized to the box -Branding approach: focus on comfort, with signature cloud designs and a soft, gender neutral color palette -Focus on gifting: removable box hanger, custom gift wrap with instructions on placement/wrapping, gift wrap callout on box -Commitment to fit: size chart -Improved in-store experienc

Prewalker Box Packaging

OBJECTIVE -Redesign prewalker collection box & packaging accessories -Brand prewalker collection with distinct color palette & graphic treatment -Communicate 'giftability' of prewalker shoes -Communicate brand commitment to 'fit' -Improve in-store experience: boxes hanging open at bottom, inability to access desired box without removing all boxes from rack ROLE -Design -Copywriting -Material sourcing -Costing/Estimates -Sampling for quality assessment -Creation of order codes between shoe & packaging factories -Assembly instructions for shoe factories RESULTS -Multi-piece packaging design: box, box hanger, size stickers, descriptive outsole stickers, custom gift wrap sized to the box -Branding approach: focus on comfort, with signature cloud designs and a soft, gender neutral color palette -Focus on gifting: removable box hanger, custom gift wrap with instructions on placement/wrapping, gift wrap callout on box -Commitment to fit: size chart -Improved in-store experienc

Prewalker Box Packaging

6288086
OBJECTIVE​ -Provide up to 4 catalogs at the beginning of every season to cover domestic & international markets, multiple brands -Assess storytelling to better communicate new brand initiatives, product innovations, features & benefits -Include extensive product information for 160+ shoes, but also allow retailers to view as much of the line as possible on a single spread -Implement time-saving strategies & programs to shorten production timeline, allow for last minute assortment changes​ ROLE -Design (Indesign & EasyCatalog Plugin) -Photography: seasonal concepting, photoshoot planning & execution -Copywriting -Retouching -Vendor relations -Print material selection -Quality Assessment, Proof Approval RESULTS -Up to 4 catalogs per season, ranging from 25-70 pages each, totaling over 450 pages -Addition of spreads dedicated to product trend research, in-store initiatives, new product constructions, and line overviews -Implementation of EasyCatalog plugin for auto

Trade Catalogs

OBJECTIVE​ -Provide up to 4 catalogs at the beginning of every season to cover domestic & international markets, multiple brands -Assess storytelling to better communicate new brand initiatives, product innovations, features & benefits -Include extensive product information for 160+ shoes, but also allow retailers to view as much of the line as possible on a single spread -Implement time-saving strategies & programs to shorten production timeline, allow for last minute assortment changes​ ROLE -Design (Indesign & EasyCatalog Plugin) -Photography: seasonal concepting, photoshoot planning & execution -Copywriting -Retouching -Vendor relations -Print material selection -Quality Assessment, Proof Approval RESULTS -Up to 4 catalogs per season, ranging from 25-70 pages each, totaling over 450 pages -Addition of spreads dedicated to product trend research, in-store initiatives, new product constructions, and line overviews -Implementation of EasyCatalog plugin for auto

Trade Catalogs

OBJECTIVE​ -Provide up to 4 catalogs at the beginning of every season to cover domestic & international markets, multiple brands -Assess storytelling to better communicate new brand initiatives, product innovations, features & benefits -Include extensive product information for 160+ shoes, but also allow retailers to view as much of the line as possible on a single spread -Implement time-saving strategies & programs to shorten production timeline, allow for last minute assortment changes​ ROLE -Design (Indesign & EasyCatalog Plugin) -Photography: seasonal concepting, photoshoot planning & execution -Copywriting -Retouching -Vendor relations -Print material selection -Quality Assessment, Proof Approval RESULTS -Up to 4 catalogs per season, ranging from 25-70 pages each, totaling over 450 pages -Addition of spreads dedicated to product trend research, in-store initiatives, new product constructions, and line overviews -Implementation of EasyCatalog plugin for auto

Trade Catalogs

OBJECTIVE​ -Provide up to 4 catalogs at the beginning of every season to cover domestic & international markets, multiple brands -Assess storytelling to better communicate new brand initiatives, product innovations, features & benefits -Include extensive product information for 160+ shoes, but also allow retailers to view as much of the line as possible on a single spread -Implement time-saving strategies & programs to shorten production timeline, allow for last minute assortment changes​ ROLE -Design (Indesign & EasyCatalog Plugin) -Photography: seasonal concepting, photoshoot planning & execution -Copywriting -Retouching -Vendor relations -Print material selection -Quality Assessment, Proof Approval RESULTS -Up to 4 catalogs per season, ranging from 25-70 pages each, totaling over 450 pages -Addition of spreads dedicated to product trend research, in-store initiatives, new product constructions, and line overviews -Implementation of EasyCatalog plugin for auto

Trade Catalogs

OBJECTIVE​ -Provide up to 4 catalogs at the beginning of every season to cover domestic & international markets, multiple brands -Assess storytelling to better communicate new brand initiatives, product innovations, features & benefits -Include extensive product information for 160+ shoes, but also allow retailers to view as much of the line as possible on a single spread -Implement time-saving strategies & programs to shorten production timeline, allow for last minute assortment changes​ ROLE -Design (Indesign & EasyCatalog Plugin) -Photography: seasonal concepting, photoshoot planning & execution -Copywriting -Retouching -Vendor relations -Print material selection -Quality Assessment, Proof Approval RESULTS -Up to 4 catalogs per season, ranging from 25-70 pages each, totaling over 450 pages -Addition of spreads dedicated to product trend research, in-store initiatives, new product constructions, and line overviews -Implementation of EasyCatalog plugin for auto

Trade Catalogs

OBJECTIVE​ -Provide up to 4 catalogs at the beginning of every season to cover domestic & international markets, multiple brands -Assess storytelling to better communicate new brand initiatives, product innovations, features & benefits -Include extensive product information for 160+ shoes, but also allow retailers to view as much of the line as possible on a single spread -Implement time-saving strategies & programs to shorten production timeline, allow for last minute assortment changes​ ROLE -Design (Indesign & EasyCatalog Plugin) -Photography: seasonal concepting, photoshoot planning & execution -Copywriting -Retouching -Vendor relations -Print material selection -Quality Assessment, Proof Approval RESULTS -Up to 4 catalogs per season, ranging from 25-70 pages each, totaling over 450 pages -Addition of spreads dedicated to product trend research, in-store initiatives, new product constructions, and line overviews -Implementation of EasyCatalog plugin for auto

Trade Catalogs

6288114
OBJECTIVE -Provide in-store graphics for Bethel Park store, which was entirely redesigned as part of the 2018 retail update initiative ROLE -Design -Copywriting RESULTS -Over 35 graphics, including headers, window signs, window clings, table signs, shelf graphics, magnetic slatwall graphics -Graphic options catered to length of use: seasonless content for permanent use, and seasonal content for short-term use -Full graphic refresh as well as mall announcement graphics leading up to store opening

Stride Rite Store Graphics

OBJECTIVE -Provide in-store graphics for Bethel Park store, which was entirely redesigned as part of the 2018 retail update initiative ROLE -Design -Copywriting RESULTS -Over 35 graphics, including headers, window signs, window clings, table signs, shelf graphics, magnetic slatwall graphics -Graphic options catered to length of use: seasonless content for permanent use, and seasonal content for short-term use -Full graphic refresh as well as mall announcement graphics leading up to store opening

Stride Rite Store Graphics

OBJECTIVE -Provide in-store graphics for Bethel Park store, which was entirely redesigned as part of the 2018 retail update initiative ROLE -Design -Copywriting RESULTS -Over 35 graphics, including headers, window signs, window clings, table signs, shelf graphics, magnetic slatwall graphics -Graphic options catered to length of use: seasonless content for permanent use, and seasonal content for short-term use -Full graphic refresh as well as mall announcement graphics leading up to store opening

Stride Rite Store Graphics

OBJECTIVE -Provide in-store graphics for Bethel Park store, which was entirely redesigned as part of the 2018 retail update initiative ROLE -Design -Copywriting RESULTS -Over 35 graphics, including headers, window signs, window clings, table signs, shelf graphics, magnetic slatwall graphics -Graphic options catered to length of use: seasonless content for permanent use, and seasonal content for short-term use -Full graphic refresh as well as mall announcement graphics leading up to store opening

Stride Rite Store Graphics

OBJECTIVE -Provide in-store graphics for Bethel Park store, which was entirely redesigned as part of the 2018 retail update initiative ROLE -Design -Copywriting RESULTS -Over 35 graphics, including headers, window signs, window clings, table signs, shelf graphics, magnetic slatwall graphics -Graphic options catered to length of use: seasonless content for permanent use, and seasonal content for short-term use -Full graphic refresh as well as mall announcement graphics leading up to store opening

Stride Rite Store Graphics

6288110
BASIC PRODUCT RETOUCHING Removal of scuff marks, stray fibers, glue, wrinkles, tags, dirt, etc. from product as well as background. Preparation of files for final platform on which it will be used (website, print). ​ PHOTO EXTENSION ​Extending the scene in any direction so photo can be used in a wider variety of layouts. In many cases, only the original photo is needed. If complex objects are bleeding off the page, additional photos from the same photo set may be used to fill in missing content. ​ CONTENT SWAPPING Replacing content with photos from the same photo set. May involve swapping kids, bringing in a head or body parts from another photo and blending items to give the photo a more natural appearance.

Retouching

BASIC PRODUCT RETOUCHING Removal of scuff marks, stray fibers, glue, wrinkles, tags, dirt, etc. from product as well as background. Preparation of files for final platform on which it will be used (website, print). ​ PHOTO EXTENSION ​Extending the scene in any direction so photo can be used in a wider variety of layouts. In many cases, only the original photo is needed. If complex objects are bleeding off the page, additional photos from the same photo set may be used to fill in missing content. ​ CONTENT SWAPPING Replacing content with photos from the same photo set. May involve swapping kids, bringing in a head or body parts from another photo and blending items to give the photo a more natural appearance.

Retouching

BASIC PRODUCT RETOUCHING Removal of scuff marks, stray fibers, glue, wrinkles, tags, dirt, etc. from product as well as background. Preparation of files for final platform on which it will be used (website, print). ​ PHOTO EXTENSION ​Extending the scene in any direction so photo can be used in a wider variety of layouts. In many cases, only the original photo is needed. If complex objects are bleeding off the page, additional photos from the same photo set may be used to fill in missing content. ​ CONTENT SWAPPING Replacing content with photos from the same photo set. May involve swapping kids, bringing in a head or body parts from another photo and blending items to give the photo a more natural appearance.

Retouching

6288098
OBJECTIVE -Redesign prewalker collection box & packaging accessories -Brand prewalker collection with distinct color palette & graphic treatment -Communicate 'giftability' of prewalker shoes -Communicate brand commitment to 'fit' -Improve in-store experience: boxes hanging open at bottom, inability to access desired box without removing all boxes from rack ROLE -Design -Copywriting -Material sourcing -Costing/Estimates -Sampling for quality assessment -Creation of order codes between shoe & packaging factories -Assembly instructions for shoe factories RESULTS -Multi-piece packaging design: box, box hanger, size stickers, descriptive outsole stickers, custom gift wrap sized to the box -Branding approach: focus on comfort, with signature cloud designs and a soft, gender neutral color palette -Focus on gifting: removable box hanger, custom gift wrap with instructions on placement/wrapping, gift wrap callout on box -Commitment to fit: size chart -Improved in-store experienc

Prewalker Box Packaging

OBJECTIVE -Redesign prewalker collection box & packaging accessories -Brand prewalker collection with distinct color palette & graphic treatment -Communicate 'giftability' of prewalker shoes -Communicate brand commitment to 'fit' -Improve in-store experience: boxes hanging open at bottom, inability to access desired box without removing all boxes from rack ROLE -Design -Copywriting -Material sourcing -Costing/Estimates -Sampling for quality assessment -Creation of order codes between shoe & packaging factories -Assembly instructions for shoe factories RESULTS -Multi-piece packaging design: box, box hanger, size stickers, descriptive outsole stickers, custom gift wrap sized to the box -Branding approach: focus on comfort, with signature cloud designs and a soft, gender neutral color palette -Focus on gifting: removable box hanger, custom gift wrap with instructions on placement/wrapping, gift wrap callout on box -Commitment to fit: size chart -Improved in-store experienc

Prewalker Box Packaging

OBJECTIVE -Redesign prewalker collection box & packaging accessories -Brand prewalker collection with distinct color palette & graphic treatment -Communicate 'giftability' of prewalker shoes -Communicate brand commitment to 'fit' -Improve in-store experience: boxes hanging open at bottom, inability to access desired box without removing all boxes from rack ROLE -Design -Copywriting -Material sourcing -Costing/Estimates -Sampling for quality assessment -Creation of order codes between shoe & packaging factories -Assembly instructions for shoe factories RESULTS -Multi-piece packaging design: box, box hanger, size stickers, descriptive outsole stickers, custom gift wrap sized to the box -Branding approach: focus on comfort, with signature cloud designs and a soft, gender neutral color palette -Focus on gifting: removable box hanger, custom gift wrap with instructions on placement/wrapping, gift wrap callout on box -Commitment to fit: size chart -Improved in-store experienc

Prewalker Box Packaging

OBJECTIVE -Redesign prewalker collection box & packaging accessories -Brand prewalker collection with distinct color palette & graphic treatment -Communicate 'giftability' of prewalker shoes -Communicate brand commitment to 'fit' -Improve in-store experience: boxes hanging open at bottom, inability to access desired box without removing all boxes from rack ROLE -Design -Copywriting -Material sourcing -Costing/Estimates -Sampling for quality assessment -Creation of order codes between shoe & packaging factories -Assembly instructions for shoe factories RESULTS -Multi-piece packaging design: box, box hanger, size stickers, descriptive outsole stickers, custom gift wrap sized to the box -Branding approach: focus on comfort, with signature cloud designs and a soft, gender neutral color palette -Focus on gifting: removable box hanger, custom gift wrap with instructions on placement/wrapping, gift wrap callout on box -Commitment to fit: size chart -Improved in-store experienc

Prewalker Box Packaging

6288086
OBJECTIVE​ -Provide up to 4 catalogs at the beginning of every season to cover domestic & international markets, multiple brands -Assess storytelling to better communicate new brand initiatives, product innovations, features & benefits -Include extensive product information for 160+ shoes, but also allow retailers to view as much of the line as possible on a single spread -Implement time-saving strategies & programs to shorten production timeline, allow for last minute assortment changes​ ROLE -Design (Indesign & EasyCatalog Plugin) -Photography: seasonal concepting, photoshoot planning & execution -Copywriting -Retouching -Vendor relations -Print material selection -Quality Assessment, Proof Approval RESULTS -Up to 4 catalogs per season, ranging from 25-70 pages each, totaling over 450 pages -Addition of spreads dedicated to product trend research, in-store initiatives, new product constructions, and line overviews -Implementation of EasyCatalog plugin for auto

Trade Catalogs

OBJECTIVE​ -Provide up to 4 catalogs at the beginning of every season to cover domestic & international markets, multiple brands -Assess storytelling to better communicate new brand initiatives, product innovations, features & benefits -Include extensive product information for 160+ shoes, but also allow retailers to view as much of the line as possible on a single spread -Implement time-saving strategies & programs to shorten production timeline, allow for last minute assortment changes​ ROLE -Design (Indesign & EasyCatalog Plugin) -Photography: seasonal concepting, photoshoot planning & execution -Copywriting -Retouching -Vendor relations -Print material selection -Quality Assessment, Proof Approval RESULTS -Up to 4 catalogs per season, ranging from 25-70 pages each, totaling over 450 pages -Addition of spreads dedicated to product trend research, in-store initiatives, new product constructions, and line overviews -Implementation of EasyCatalog plugin for auto

Trade Catalogs

OBJECTIVE​ -Provide up to 4 catalogs at the beginning of every season to cover domestic & international markets, multiple brands -Assess storytelling to better communicate new brand initiatives, product innovations, features & benefits -Include extensive product information for 160+ shoes, but also allow retailers to view as much of the line as possible on a single spread -Implement time-saving strategies & programs to shorten production timeline, allow for last minute assortment changes​ ROLE -Design (Indesign & EasyCatalog Plugin) -Photography: seasonal concepting, photoshoot planning & execution -Copywriting -Retouching -Vendor relations -Print material selection -Quality Assessment, Proof Approval RESULTS -Up to 4 catalogs per season, ranging from 25-70 pages each, totaling over 450 pages -Addition of spreads dedicated to product trend research, in-store initiatives, new product constructions, and line overviews -Implementation of EasyCatalog plugin for auto

Trade Catalogs

OBJECTIVE​ -Provide up to 4 catalogs at the beginning of every season to cover domestic & international markets, multiple brands -Assess storytelling to better communicate new brand initiatives, product innovations, features & benefits -Include extensive product information for 160+ shoes, but also allow retailers to view as much of the line as possible on a single spread -Implement time-saving strategies & programs to shorten production timeline, allow for last minute assortment changes​ ROLE -Design (Indesign & EasyCatalog Plugin) -Photography: seasonal concepting, photoshoot planning & execution -Copywriting -Retouching -Vendor relations -Print material selection -Quality Assessment, Proof Approval RESULTS -Up to 4 catalogs per season, ranging from 25-70 pages each, totaling over 450 pages -Addition of spreads dedicated to product trend research, in-store initiatives, new product constructions, and line overviews -Implementation of EasyCatalog plugin for auto

Trade Catalogs

OBJECTIVE​ -Provide up to 4 catalogs at the beginning of every season to cover domestic & international markets, multiple brands -Assess storytelling to better communicate new brand initiatives, product innovations, features & benefits -Include extensive product information for 160+ shoes, but also allow retailers to view as much of the line as possible on a single spread -Implement time-saving strategies & programs to shorten production timeline, allow for last minute assortment changes​ ROLE -Design (Indesign & EasyCatalog Plugin) -Photography: seasonal concepting, photoshoot planning & execution -Copywriting -Retouching -Vendor relations -Print material selection -Quality Assessment, Proof Approval RESULTS -Up to 4 catalogs per season, ranging from 25-70 pages each, totaling over 450 pages -Addition of spreads dedicated to product trend research, in-store initiatives, new product constructions, and line overviews -Implementation of EasyCatalog plugin for auto

Trade Catalogs

OBJECTIVE​ -Provide up to 4 catalogs at the beginning of every season to cover domestic & international markets, multiple brands -Assess storytelling to better communicate new brand initiatives, product innovations, features & benefits -Include extensive product information for 160+ shoes, but also allow retailers to view as much of the line as possible on a single spread -Implement time-saving strategies & programs to shorten production timeline, allow for last minute assortment changes​ ROLE -Design (Indesign & EasyCatalog Plugin) -Photography: seasonal concepting, photoshoot planning & execution -Copywriting -Retouching -Vendor relations -Print material selection -Quality Assessment, Proof Approval RESULTS -Up to 4 catalogs per season, ranging from 25-70 pages each, totaling over 450 pages -Addition of spreads dedicated to product trend research, in-store initiatives, new product constructions, and line overviews -Implementation of EasyCatalog plugin for auto

Trade Catalogs

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Experience

Marketing & Graphic Designer

Sep, 2016 - Mar, 2020

•

3 years, 6 months

Vida Shoes International, Kids Division

Sep, 2016 - Mar, 2020

•

3 years, 6 months

Responsibilities included branding, packaging, lifestyle photoshoot planning, print design (catalogs, ads, training materials, in-store fixtures & graphics, event graphics), digital design (emails, banners), retouching, video concepting, presentation materials & business pitches, requesting estimates, creating budgets, copywriting and more. Branded design completed for: Stride Rite, Stride Rite 360, Surprize by Stride Rite, Carter's, Oshkosh B'Gosh, BCBGirls, XOXO and more.

Sep, 2016 - Mar, 2020

•

3 years, 6 months

Freelance Graphic Designer

Aug, 2014 - Sep, 2016

•

2 years, 1 month

Self-Employed

Aug, 2014 - Sep, 2016

•

2 years, 1 month

Clients include 4D Audio Productions, Collaborations Community-based Research, and more. Projects primarily included brand identity, album cover design, and digital graphics.

Aug, 2014 - Sep, 2016

•

2 years, 1 month

Graphic Designer

Aug, 2015 - May, 2016

•

9 months

Butler Center for Service and Leadership, University of Miami

Aug, 2015 - May, 2016

•

9 months

Projects included brand identity, advertising and event marketing graphics. As the sole graphic designer on the team, I provided assets for up to 40 student volunteer organizations advised by the Butler Center at the University of Miami.

Aug, 2015 - May, 2016

•

9 months

Education

University of Miami

2012 - 2016

•

4 years

Bachelor in Studio Design, concentration in Graphic Design

Flag of

United States

2012 - 2016

•

4 years

Freelancer logo US (International) / English
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