I am an experienced eCommerce professional with over 14 years of proven multi-functional track record spanning digital and offline marketing, e-Commerce, eCommerce platform product management, eCommerce business strategy & online sales. Possess a good deal of start-up and corporate experience, and hence a good player to make “speed” and “processes” work together.
I am extremely data-driven and my core experience lies in growing the eCommerce business (Achieved 25X e-Commerce business growth for an FMCG major who exports to 69 countries). I am adept at improving key performance metrics like reducing CAC, improving customer retention, improving Customer LTV, reducing return rates & improving ROAS (Marketing ROI).
I am here to help my clients grow leaps and bounds in eCommerce. I always strive for excellence and to make my clients happy. My perfect 5/5 rating is proof that I deliver on my promises no matter whether the project is small or big.
This Freelancer submitted a design almost immediately. His initial design met my description exactly. He also explained that specific design elements were used based off of his extensive experience. I asked for a couple changes with the wording be made. Unfortunately he was not able to submit his changes prior to the expired contest end time. But provided me with an upload of the exact changes I wanted through the handover process.
Midhun is not only prompt but a very helpful person too. He shares his expert advice to help you get the best of what you are looking for. I will highly recommend him for all your social media projects.
•Leading the commercial operations of Teamonk (D2C e-Commerce).
•Expert optimization of the product catalog and ad strategy to increase organic sales and blended Advertisement Cost of Sales (ACOS) to healthy levels.
•Optimizing website for conversions using data from Google Analytics and user interactions measured through HotJar.
Head of eCommerce & Digital Marketing
N. Ranga Rao & Sons Pvt. Ltd.
Jan 2017 - Oct 2021 (4 years, 9 months)
•End-to-end responsibility including eCommerce sales, technology platform - eCommerce website, marketplace sales (Amazon & Walmart), customer experience, Ops, Product portfolio, and Sales.
•Improving performance marketing by continuous improvements of ad creatives, format, messaging, retargeting, remarketing, and landing pages vide A/B testing and multivariate experiments.
Pomidor Foods Pvt. Ltd.
Dec 2015 - Dec 2016 (1 year)
Set up the business, GTM strategy, and hyperlocal implementation of digital marketing and business execution.
Leading Digital Transformation
Indian Institute of Management, Bangalore, India 2020 - 2021