Logos are the centerpiece of a company's brand. People are exposed to way too many concepts and ideas on a daily basis to remember them all. So our minds organize all of that information into categories. Your company's logo should be the symbol for everything that your company represents. When a customer sees your logo, they should be able to quickly connect with what it is you do. However, it is all too common to find companies that either do not have a logo or do not put their logo on all of their promotional and advertising materials. If you are a company that does not have a logo or are thinking about redesigning your logo, there are a number of important points to remember. Since your logo will become the centerpiece of your brand, it is worth taking the time to understand a little bit more about what makes a good logo.