Branding and content creation have always been in key interest areas, since forever! Being from a management background, I had few opportunities to take up fashion as a career! But somehow, destiny took a U-turn and I have been working as a Social Media Strategist for over half a decade now. Began my professional journey as a content creator for an export house and then a designer label. Switched to an international multi-designer E-commerce website, which was majorly into Indian wear ensembles. Served as a social media strategist and branding manager, PR was also a part of my routine while I worked here. It has been a few months since I have taken freelancing as my full-time career. Brand consulting, graphics, social media management, and PR are a few of my key niche aspects.