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Social Media Connects You With the World.
Social Media Marketing Specialists
Social Media Marketing Increases Sales and Profit
Wharton Business School: Introduction to Marketing
Lynda.com: Social Media Marketing With Facebook and Twitter
Lynda.com Certificate: How to Rock Social Media
Lynda.com Certificate: LinkedIn for Business
Lynda.com Certificate: Top 10 Social Media Management Tools
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Political Science and Economics1988 - 1992 (4 years)
Wharton Business School: Introduction to Marketing (2015)Coursera.org. Course link (copy/paste): http://bit.ly/introduction_to_marketing
This was a graduate level introduction to the core concepts of marketing. The course focused on branding, customer centricity, and go-to market strategies.
Social Media Marketing with Facebook and Twitter (2016)Lynda.com. Course link (copy/paste): http://bit.ly/smm_facebook_twitter
This course empowered us to craft, implement, measure, and optimize a winning social media marketing strategy. We learned how to engage customers, promote brands, drive website traffic via Facebook and Twitter, and increase sales. We learned how to create a successful social media presence on each platform, how to write engaging, high-quality content, and how to maximize your reach by adding followers. We learned how to measure results using analytics to see how well your posts are performing.
How to Rock Social Media (2016)Lynda.com. Course link (copy/paste): http://bit.ly/rock_social_media
In this course we learned how to manage all aspects of social media for professional and organizational branding. Areas covered include how to create compelling posts that are attention-grabbing to keep your audience engaged, finding great content that others will read and share, and how to gain more followers. We also learned great tips specific to the major social media platforms: Facebook, Google+, Twitter, LinkedIn, Pinterest, and Instagram.
LinkedIn for Business (2016)Lynda.com. Course link (copy/paste): http://bit.ly/linkedin_for_business
In this course we learned how to use LinkedIn to help you accomplish your sales, branding, lead-generation, and recruiting goals. We learned how to create a great company page, develop content that engages your target audience, and expand your visibility and engagement online with LinkedIn's sponsored updates, ads, groups, InMail, and more.
Top 10 Social Media Management Tools (2016)Lynda.com. Course link (copy/paste): http://bit.ly/top_10_tools
In this course we learned about the pros, cons, and key features of the best social media management services. We learned how they can help us increase work efficiency to provide our customers with better service that helps them reach their social media marketing goals.
Managing Your Time (2016)Lynda.com. Course link (copy/paste): http://bit.ly/managing_your_time
In this course we learned about the four time-management tips that help everyone from busy executives to new employees get more out of their work day. We Learned how to think differently about time management, embrace the 80/20 rule, find our "Einstein" window (time frame during the day when one is more productive), protect that window, and broadcast our availability to ensure others know when we're available (to avoid interruptions).
Getting Things Done (2017)Lynda.com . Course link (copy/paste): http://bit.ly/getting_work_done
In this course the author and world-renowned productivity and time management expert David Allen walked us through his five-step process for Getting Things Done. We learned how to stay on top of our work to avoid feeling buried by it, while carving out space in our life to do more meaningful things. We learned how to capture, clarify, organize, reflect, and engage with tasks that are demanding our attention, and come away with a clear head and a clear focus.
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