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EXPLORE
2.8
2.8
100%
$60 USD / Hour
・
India (8:39 PM)
・
Joined on September 27, 2013
$60 USD / Hour
・
17+ years of experience in the Market/Consumer Research industry and Business Intelligence management, with specialization in quantitative and qualitative research across varied industries – technology, financial, entertainment, pharmaceutical, retail, FMCG etc. Specific expertise in the areas of brand health and brand equity research, advertising and concept testing/tracking, new product/service development and optimization, competitive analysis, customer satisfaction and social media monitoring and analysis. Plus, significant experience integrating quantitative and qualitative data to present holistic research results. Strong analytical background combined with account management and organizational skills. Demonstrated ability to handle complex client relationships, manage large teams, vendors and partners and achieve a balance of strategic and tactical business performance.
Christina T.
$35 CAD
Radhika was incredible. She was very organized and self-sufficient. She was very detailed oriented, good at research, and gave me excellent feedback on my writing content. She definitely worked harder than expected and positive about the project. She's and excellent freelancer and wonderful/talented young woman. I would definitely work with her again.
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A great first time experience on Freelancer. I would certainly use this service and this freelancer again!
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Experience
Business Intelligence & Analytics Manager - Print Services and Solutions
Nov, 2016 - Nov, 2023
•
7 years
Hewlett Packard Inc
Nov, 2016 - Nov, 2023
•
7 years
Primary responsibility was to manage a team of analysts to deliver on business intelligence requirements ranging from product research, competitive positioning, performance metrics and strategic solutioning. We partnered with business teams to understand priorities and challenges that inform the design and execution of analytic projects. We delivered end to end projects starting from requirement gathering to final presentation of learnings and actionable insights.
Nov, 2016 - Nov, 2023
•
7 years
Manager - Research and Analytics
Sep, 2011 - Jul, 2013
•
1 year, 10 months
Webfluenz
Sep, 2011 - Jul, 2013
•
1 year, 10 months
• Department head for the analyst division within the company • Responsible for the implementation, planning and supervision across all research projects – client reports, white papers, case studies, research papers, etc, based on social media explorations • Expertise in the social media research space – keen understanding of social media management systems, response mechanism development, buzz driver analysis, impact of social media conversations on brand/category/competitive perceptions, crisis identif
Sep, 2011 - Jul, 2013
•
1 year, 10 months
Account Group Director
May, 2004 - Oct, 2010
•
6 years, 5 months
Millward Brown
May, 2004 - Oct, 2010
•
6 years, 5 months
• Group director for one of the top revenue earning clients (HP) for the North American region • Primary research partner and client contact on other strategic regional accounts (Starbucks, Genentech) with complete P&L responsibilities • Responsible for managing a team of 10-12 individuals and leading teams of researchers, vendors and business partners through all phases of research – from initial needs assessment with clients, to survey instrument design and fielding, to reporting and presentations • Ex
May, 2004 - Oct, 2010
•
6 years, 5 months
Education
Marquette University
2002 - 2004
•
2 years
Master Of Arts - Advertising & Public Relations
United States
2002 - 2004
•
2 years
University of Calcutta
1997 - 2000
•
3 years
Bachelor of Arts - English Major
India
1997 - 2000
•
3 years
Certifications
US English
Freelancer Orientation
UK English
Verifications
On time
100%
On budget
100%
Accept rate
100%
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