Radhika S.

17+ years of experience in the Market/Consumer Research industry and Business Intelligence management, with specialization in quantitative and qualitative research across varied industries – technology, financial, entertainment, pharmaceutical, retail, FMCG etc. Specific expertise in the areas of brand health and brand equity research, advertising and concept testing/tracking, new product/service development and optimization, competitive analysis, customer satisfaction and social media monitoring and analysis. Plus, significant experience integrating quantitative and qualitative data to present holistic research results. Strong analytical background combined with account management and organizational skills. Demonstrated ability to handle complex client relationships, manage large teams, vendors and partners and achieve a balance of strategic and tactical business performance.