Rani M.

## BIO Professional journalist and writer. Innovative marketing director with the ability to create and implement digital strategies. Online guru with experience in product, pricing and promotion. Someone uniquely skilled at understanding technology and identifying profitable opportunities that improve customer satisfaction and retention. Undergraduate degree in journalism. MBA in marketing. Communication skills: Working in consumer and business-to-business markets Executing and measuring results of direct, interactive, and print-marketing campaigns Writing, reporting, and editing; award-winning journalist Create instruction materials and conduct corporate training sessions Freelance writer for consumer and trade publications; crisis consulting for company executives ## Area of Expertise Writing Copy editing B2B and B2C marketing Digital strategy / technology Business intelligence / CRM Web 2.0 / Social networking / eCommerce Website usability / Information architecture Product development & deployment P&L management Contract negotiations / RFPs Market research / Focus groups IT procurement / Vendor management