As the Social Media Marketing Manager, I'm responsible to plan, develop, and maintain current and new social media marketing efforts, as well as making recommendations regarding the use of current and future social media channels.? Plan social media campaigns across several different platforms including Facebook, Twitter, YouTube, blogs, Flickr, StumbledUpon, etc. while keeping in line with company best practices.? Manage social media properties including daily monitoring, posting, and content development.? Coordinate and implement social media marketing communication projects with responsibilities that include social media advertising and creating brand awareness online.? Initiate conversation through Facebook and Twitter and postings.? Identify new opportunities to continually improve the social media presence to engage supporters online and nurture them into customers.? Prepare status reports on social media efforts and success rates.? Responsible for planning, organizing, implementing and tracking all digital marketing initiatives including SEO/SEM strategy, paid media content strategy, and social media in support of active campaign goals and objectives.? Set and monitor benchmarks for measuring impact of social media programs.? Analyze, review, and report on effectiveness of campaigns to Management and provide optimization recommendations.? Research and monitor social media conversations to identify opportunities, potential issues, and key influencers. Provide recommendations (pros/cons) relative to engagement.? Monitor emerging trends and provide recommendations for evolving new social media strategies and tactics.? Identify and develop targeted promotions or events suited for the social space to drive brand distinction and ongoing campaigns.