- Senior management professional with over 14 years of experience in diverse roles across the organizational hierarchy.
- Demonstrated abilities in planning and management of marketing strategy encompassing digital media mix, up-selling, cross-selling, remarketing plans aimed at boosting financial growth.
- Improved eyeball share through an optimum mix of search engine optimization, social media updates supplemented by periodic web analytics.
- Developed SEO optimized content for the company website, business collaterals and case studies.
- Author of blogs and articles, drafting content in line with the strategies of renowned brands.
- Executing plans to expand prospect base significantly through targeted email marketing campaigns.
- Researcher of competition covering product enhancements, new product releases, new technologies across India and the globe.
- Keeping track of competitive movements and identifying business opportunities through specific market news.
- Created and managed branding plans covering all offline and digital marketing activities
- Focused on enhancing website traffic through SEO, SMM, content, emails, and marketing automation
- Performed SEO audits to evaluate and realign strategies
- Conceptualised and rolled out digital campaigns, website refreshes and newsletter marketing
- Developed marketing materials, website and landing page content, and managed targeted database email cultivation
Redtech India Network Private Limited
Jun 2006 - Jun 2013 (7 years)
- Assisted team members in collating requirements, developing collaterals
- Enhanced organisational brand awareness through branding activities, product repositioning, creation of brochures and handouts for trade shows.
University of Calcutta, India 2003 - 2005
Shivaji University, India 1997 - 2002
Advanced Digital Marketing
Advanced Digital Marketing techniques covering:
Online reputation management
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