Sanjay D.

- Senior management professional with over 14 years of experience in diverse roles across the organizational hierarchy. - Demonstrated abilities in planning and management of marketing strategy encompassing digital media mix, up-selling, cross-selling, remarketing plans aimed at boosting financial growth. - Improved eyeball share through an optimum mix of search engine optimization, social media updates supplemented by periodic web analytics. - Developed SEO optimized content for the company website, business collaterals and case studies. - Author of blogs and articles, drafting content in line with the strategies of renowned brands. - Executing plans to expand prospect base significantly through targeted email marketing campaigns. - Researcher of competition covering product enhancements, new product releases, new technologies across India and the globe. - Keeping track of competitive movements and identifying business opportunities through specific market news.