Knowledge of Business Keyword Research (Basic to Advanced) and related Analysis. Sound Knowledge of SEO and Web Analytics and SMO. On page and Off page SEO, Keyword Research & Analysis, Google Local Listings & Analytics, Link Exchange, Sitemap Creation & Submission, Social book marking, Local ads, Submission of Directories, Blogs, Articles, PRs, Forums. Ability to give solid On Page and Off page SEO Recommendations for all main landing pages for driving sales/conversions with changing business needs. Able to carry out detailed website audits and give recommendations on needed improvements. Rich knowledge of Search engine & Google Website Optimizer.