::SEO/SEM Practices and Tools::
Very good knowledge of result-driven SEO techniques (both on page and off page) and Internet Marketing strategies (including linkbuilding programs and social/viral marketing).
::Digital Marketing Analysis::
Experience in the budgeting, tracking and analysis based on data mining, product strategy, pricing, online promotion and web analytics. On-line and off-line marketing campaign management.
::Web Project Management::
Professional Experience in Ecommerce and CMS projects managing the build of major web platforms and the supporting back office. Very good knowledge in the delivery of a mixed on-shore and off-shore team as well as virtual teams.
Experience of the full development lifecycle including requirements gathering, analysis and design, development testing and roll-out, and user training and documentation.