I believe marketing, digital marketing and market research is not just about numbers or insights! It is about getting these work for you for short term or for strategic goals.
I am an experienced MBA professional with an analytical background. I believe in lateral thinking and drawing perspectives as well as facts from untapped avenues while focusing on latest industry information.
I only undertake challenging and domain specific business projects. I prefer to work with proactive professionals with a focus on quality.
Market Research (primary and secondary)
Business and Scientific Research
Quantitative and Qualitative Analysis
Editing, Proof Reading
Presentation and Excel Reporting
Several customer satisfaction and high efficiency awards.
Shubhra is an A+ researcher and editor. They went beyond and above their minimum requirements and was very patient when the original scope of worked evolved. They delivered a high quality, professional product and was always in quick response to any queries. I could not recommend them highly enough.
Independent business consultant for a wide range of Market research and Analysis projects across different industry domains and verticals.
Symphony Marketing Solutions (now Genpact)
Jan 2006 - Jun 2008 (2 years, 5 months)
Senior Consultant to PepsiCo BI in the Beverages segment involving Market Research analysis and insights as well as data assimilation and reporting.
Feb 2005 - Jul 2005 (5 months, 1 day)
Air Export and Import Executive at UTi Worlwide
India 2003 - 2005
Delhi University, India 1999 - 2001
Delhi University, India 1997 - 1999
IRI Store Certification
Information Resources Inc. Store Certified professionals are certified to understand the nuances of retail and product market research as well as qualitative and qualitative analysis related to the US CPG industry.
The Blu Ribbon Revolution
Complete research, analysis and end to end project management including amazon sales of the prestigious book "The Blu Ribbon Revolution:Co-creating a world without poverty" by award winning author Mr. Viswanathan Manikan.